UNIQUE VALUE PROPOSITION

The unique value proposition that made facebook standout to their targeted costumers:

1. Students-oriented platform and communication.

- Facebook was founded while Mark Zuckerberg was a student at Harvard University. To help
Harvard college students interact and communicate. The initial viral effect of the software
was indicated since more than half of the undergraduate population at Harvard
registered on the service within the first month.

2. Market and Businesses platform

- Marketers can engage with more than one billion monthly active users on Facebook or
subsets of users based on information people have chosen to share with us such as their
age, location, gender, or interests.

3. Commercial companies or Not-For-Profit organizations

- Users can also create their own Facebook Pages for their company (currently free). Facebook
users can then express their support by adding themselves as a fan, writing on the company
Wall, uploading photos, and joining other fans in discussion groups. When users become
fans, they can optionally agree to be kept up to date about developments which then
appear in their news feeds.

4. Unique Social Features

- Facebook back in the day was the only social communication platform that offered a way for
others to share their pictures, videos and interests with each other all on the same platform.

UNFAIR ADVANTAGE

 Quick Viral Effect

- Facebook grew rapidly in its first months and now has reached an active users of over
a billion per month.
 Person to Person interaction

- Facebook offers quick and easy interaction with people all around the world and since
facebook has more users than other social platform, users prefer to use this instead
of other platforms.

 Friend’s activities

- Seeing friend’s day to day activities push other friends to use the network.

 Invention of a new website type - social network with social features.

- Facebook features offered back then where unique for the market other
communication platforms didn’t offer such kind of functionality.