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BMW of North America v. Phoenix Wheel & Tire - Complaint
BMW of North America v. Phoenix Wheel & Tire - Complaint
BMW of North America v. Phoenix Wheel & Tire - Complaint
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COMPLAINT FOR DAMAGES
Case 2:21-cv-03061 Document 1 Filed 04/08/21 Page 2 of 29 Page ID #:2
1 7. Plaintiffs are informed and believe, and on that basis allege, that
2 Defendant PW&T is the alter ego of Defendant YOUKHANA.
3 8. Plaintiffs are informed and believe, and on that basis allege, that
4 Defendant YOUKHANA is an individual residing in Chandler, Arizona.
5 9. Plaintiffs are informed and believe, and on that basis allege, that
6 Defendant YOUKHANA is an owner, operator, member, officer and/or manager
7 of Defendant PW&T, and a moving force behind the actions of Defendant PW&T
8 complained of herein.
9 10. Plaintiffs are informed and believe, and on that basis allege, that
10 Defendants PW&T, YOUKHANA, and Does 1-10, inclusive, and each of them,
11 were the agents, partners, joint venturers, servants, and employees of every other
12 defendant and the acts of each defendant, as alleged herein, were performed within
13 the course and scope of that agency, partnership, joint venture, service or
14 employment.
15 11. Plaintiffs are informed and believe, and on that basis allege, that
16 Defendants PW&T, YOUKHANA, and Does 1-10, inclusive, sued herein by
17 fictitious names, are jointly, severally and concurrently liable and responsible with
18 one another upon the causes of action hereinafter set forth.
19 12. The true names and capacities, whether individual, corporate,
20 associate or otherwise, of defendants herein identified as Does 1-10, inclusive, are
21 unknown to Plaintiffs. Plaintiffs therefore sue said Doe defendants by such
22 fictitious names, and when the true names and capacities of said Doe defendants
23 are ascertained, Plaintiffs will seek to amend this pleading accordingly.
24 JURISDICTION / VENUE
25 13. This Court has subject matter jurisdiction over this action pursuant to
26 the Lanham Act, 15 U.S.C. § 1051, et seq., 28 U.S.C. §§ 1331 and/or 1338(a), and
27 supplemental jurisdiction over Plaintiffs’ state law claim pursuant to 28 U.S.C. §§
28 1367(a) and 1338(b).
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COMPLAINT FOR DAMAGES
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1 14. This Court has specific personal jurisdiction over Defendants PW&T
2 and YOUKHANA inasmuch as they have committed the tortious activities of
3 trademark infringement and design patent infringement alleged in this Complaint
4 by purposefully directing their infringement activities to retailers/buyers in the
5 State of California. Defendants PW&T and YOUKHANA have sufficient
6 minimum contacts with California such that the exercise of jurisdiction over them
7 by this Court does not offend traditional notions of fair play and substantial justice.
8 15. In addition, Plaintiff BMW NA has significant contacts with the State
9 of California. For example, Plaintiff BMW NA’s Technology Office, Western
10 Region Office, Group Representative Office, Engineering and Emission Test
11 Center, and Training Center are all located in California. In addition, Plaintiff
12 BMW NA operates a Vehicle Distribution Center (one of four) and Parts
13 Distribution Centers (two of six) in California. Plaintiff BMW NA also has more
14 than fifty (50) dealerships throughout the State of California.
15 16. Venue is proper in this district, inter alia, pursuant to 28 U.S.C. §
16 1391(b) because, Plaintiffs are informed and believe, and on that basis allege, that
17 a substantial part of the events or omissions giving rise to these claims occurred
18 within this District, and has caused damage to Plaintiffs in this District.
19 GENERAL ALLEGATIONS
20 Plaintiffs and the Famous BMW Trademarks and Products
21 17. Plaintiffs are in the business of designing, manufacturing, and
22 distributing motor vehicles, motor vehicle parts and accessories, sold under various
23 trademarks, including but not limited to:
24 a. the “BMW” word mark, the BMW logo and BMW model
25 names, such as 3 SERIES, 5 SERIES, and 7 SERIES (collectively “BMW Marks”);
26 and
27 b. the M logo and M model names such as M2, M3, M4, M5, and
28 M6 (collectively “BMW M Marks”).
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COMPLAINT FOR DAMAGES
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1 18. Plaintiffs’ products and marks have achieved great success since their
2 introduction in commerce in the United States continuously since as early as 1955
3 for the BMW brand and since as early as 1987 for the BMW M brand.
4 19. BMW also provides numerous services, such as maintenance and
5 repair services, financing, leasing, insurance and warranty services. BMW also
6 sells a wide variety of merchandise bearing the BMW and BMW M Marks,
7 including but not limited to apparel, mugs, bags, toys, pens and watches. BMW has
8 manufactured, marketed and sold millions of vehicles in the United States.
9 20. Plaintiffs have for decades utilized a network of authorized dealers in
10 the United States to market both new and certified pre-owned BMW and BMW M
11 vehicles, vehicle parts, accessories, and merchandise, and services such as rental,
12 financing, and maintenance services. BMW currently has more than 340 authorized
13 dealers in the United States.
14 21. Plaintiffs’ commercial success under the BMW and BMW M Marks
15 in the United States and around the world has been tremendous. Plaintiffs have sold
16 many billions of dollars of products and services under the BMW and BMW M
17 Marks in the United States over the years. Plaintiffs’ motor vehicles and related
18 motor vehicle parts and accessories have earned a reputation for innovation, quality
19 and performance and have won numerous awards in the industry in the United
20 States and around the world.
21 22. Plaintiffs have spent substantial time, money and effort in developing
22 consumer recognition and awareness of their marks and products. Plaintiffs spend
23 tens of millions of dollars every year in the United States to extensively advertise,
24 market, and promote products and services offered under the BMW and BMW M
25 Marks through a variety of media, including television and print advertisements,
26 the Internet, and high-profile sponsorships.
27 23. As a result of Plaintiffs’ efforts, the quality of Plaintiffs’ products, the
28 high degree of promotion and the quality and popularity of the Plaintiffs’ products,
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COMPLAINT FOR DAMAGES
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1 the BMW and BMW M Marks have been prominently placed in the minds of the
2 public. Consumers, purchasers and the members of the public have become familiar
3 with Plaintiffs’ intellectual property and products, and have come to recognize the
4 BMW and BMW M Marks, and products and associate them exclusively with
5 Plaintiffs. Plaintiffs have acquired a valuable reputation and goodwill among the
6 public as a result of such association. Indeed, the Plaintiffs’ BMW Marks are
7 famous in the United States and around the world.
8 24. In use in the United States since 1955, the BMW Marks, in particular,
9 enjoy unquestionable fame as a result of long use, extensive advertising, massive
10 commercial success, substantial publicity, and favorable public acceptance and
11 recognition. Indeed, the BMW Marks have become among the most recognized
12 brands in the world, and have consistently been ranked in many top-100 lists for
13 years, including No. 22 in “100-top Most Powerful Brands” by Tenet Partners in
14 2017, No. 20 in “The World’s Most Valuable Brands” by Forbes in 2018, and No.
15 13 in “Best Global Brands” by Interbrand in 2018, among many others.
16 25. Furthermore, federal district courts have recognized that the BMW
17 Marks are famous. See BMW of N. Am., LLC v. Eurotech Wheels, LLC, No. 08 CV
18 0171 JM (WMC), 2008 WL 11337018, at *1 (S.D. Cal. July 25, 2008) (finding that
19 the BMW Word Mark and BMW Logo are both famous); BMW of N. Am., LLC v.
20 Quality Star Benzz LLC, No. 2:12-CV-00889-GMN, 2013 WL 1338233, at *1 (D.
21 Nev. Mar. 29, 2013) (“BMW NA has expended millions of dollars in advertising
22 across the United States in connection with its Marks [including the BMW Logo]
23 making them famous.”).
24 BMW AG’s Registered Trademarks
25 26. Although Plaintiffs have gained significant common law trademark
26 rights based on their use in commerce of the BMW and BMW M Marks,
27 advertising and promotion, Plaintiffs have also protected their valuable rights by
28 filing for and obtaining numerous federal trademark registrations.
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COMPLAINT FOR DAMAGES
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COMPLAINT FOR DAMAGES
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COMPLAINT FOR DAMAGES
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COMPLAINT FOR DAMAGES
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evidence of BMW’s ownership and the validity of those registered trademarks.
16 conclusive evidence of BMW’s exclusive right to use those marks for the products
18 1115(b).
24 Defendants.
28 producers of automobile wheels in the world, and the exclusive owner of numerous
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COMPLAINT FOR DAMAGES
Case 2:21-cv-03061 Document 1 Filed 04/08/21 Page 13 of 29 Page ID #:13
1 MESA AZ 85210
2 43. The boxes received from Defendants were shipped from Mesa,
3 Arizona to Canoga Park, California, and each box contained a wheel infringing
4 upon BMW design patent no. D758,943 with counterfeit BMW center caps and
5 BMW M badges infringing upon the BMW and BMW M trademarks.
6 44. Plaintiffs are informed and believe, and on that basis allege, that
7 through such business activities, Defendants have purposefully derived benefit
8 from their interstate commerce activities by expressly targeting foreseeable
9 purchasers in the State of California and throughout the United States.
10 45. Plaintiffs are informed and believe, and on that basis allege, that
11 Defendants violated and continue to violate Plaintiffs’ exclusive rights to the BMW
12 Trademarks and use images and marks that are identical to and/or confusing similar
13 to the BMW Trademarks to confuse consumers and aid in the promotion and sale
14 of infringing replica BMW wheel rims.
15 46. Plaintiffs are informed and believe, and on that basis allege, that
16 Defendants’ infringing uses of BMW Trademarks and BMW Design Patents in
17 commerce began long after Plaintiffs’ adoption and use of the BMW Trademarks
18 and BMW Design Patents, after Plaintiffs obtained the trademark and design patent
19 registrations alleged above, and after the BMW Trademarks became famous.
20 Neither Plaintiffs nor any of Plaintiffs’ authorized agents have consented to
21 Defendants’ use of Plaintiffs’ BMW Trademarks or BMW Design Patents.
22 47. Plaintiffs are informed and believe, and on that basis allege, that
23 despite prior notice from and eBay.com takedown efforts by Plaintiffs, Defendants
24 continue to violate Plaintiffs’ exclusive rights in and to the BMW Trademarks and
25 BMW Design Patents on eBay.com.
26 48. Plaintiffs are informed and believe, and on that basis allege, that
27 Defendants’ actions were committed intentionally, in bad faith and with the intent
28 to dilute Plaintiffs’ marks, and to cause confusion and mistake, and to deceive the
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COMPLAINT FOR DAMAGES
Case 2:21-cv-03061 Document 1 Filed 04/08/21 Page 16 of 29 Page ID #:16
1 consuming public and the public at large as to the source, sponsorship and/or
2 affiliation of Defendants. Through their wrongful conduct, Defendants have
3 directly traded upon and diminished Plaintiffs’ goodwill.
4 49. In committing these acts, all of which have and will continue to cause
5 irreparable harm to Plaintiffs, Plaintiffs are informed and believe, and on that basis
6 allege, that Defendants have, among other things, willfully and in bad faith: (i)
7 infringed, tarnished, diluted Plaintiffs’ rights in the BMW Trademarks and BMW
8 Design Patents; (ii) used counterfeit BMW Trademarks; (iii) misled the public into
9 believing there is an association or connection between Defendants and Plaintiffs
10 and/or the products advertised and sold by Defendants and Plaintiffs; (iv) misled
11 the public into believing that Plaintiffs endorse Defendants products; (v) used false
12 designations of origin on or in connection with its goods and services; (vi) infringed
13 upon the BMW Design Patents; and (vii) profited unfairly from such activity.
14 Unless enjoined, Defendants will continue to cause irreparable harm to Plaintiffs.
15 FIRST CAUSE OF ACTION
16 (Infringement of Registered Trademarks & Counterfeiting by Defendants
17 PHOENIX WHEEL & TIRE, LLC, ARAM YOUKHANA, and DOES 1
18 through 10, Inclusive)
19 [15 U.S.C. § 1114/Lanham Act § 32(a)]
20 50. Plaintiffs hereby incorporate by reference each of the allegations set
21 forth in paragraphs 17 - 49 in this Complaint as though fully set forth in this cause
22 of action.
23 51. Plaintiffs have continuously used the BMW Trademarks in interstate
24 commerce.
25 52. Plaintiff BMW AG, as the exclusive owner of all right, title and
26 interest in and to the BMW Trademarks, and Plaintiff BMW NA as an authorized
27 licensee to use the BMW Trademarks in the United States with consent from
28 Plaintiff BMW AG, have standing to maintain an action for trademark infringement
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COMPLAINT FOR DAMAGES
Case 2:21-cv-03061 Document 1 Filed 04/08/21 Page 17 of 29 Page ID #:17
1 59. Plaintiffs are informed and believe, and on that basis allege, that
2 Plaintiffs have suffered and will continue to suffer substantial and irreparable
3 injury, loss and damage to their rights in and to the BMW Trademarks and the
4 goodwill associated therewith, for which it has no adequate remedy at law; thus,
5 Plaintiffs request injunctive relief.
6 60. Plaintiffs are informed and believe, and on that basis allege, that
7 Defendants’ continued knowing and willful importation, sale and distribution of
8 goods bearing Plaintiffs’ BMW Trademarks without Plaintiffs’ consent or
9 authorization constitutes intentional infringement of Plaintiffs’ federally registered
10 trademarks in violation of Section 32 of the Lanham Act, 15 U.S.C. § 1114. Based
11 on such conduct, Plaintiffs are entitled to injunctive relief as well as monetary
12 damages, and other remedies provided by section 1116, 1117, and 1118, including
13 Defendants’ profits, treble damages, reasonable attorneys’ fees, costs, statutory
14 damages and/or prejudgment interest.
15 SECOND CAUSE OF ACTION
16 (False Designation of Origin & Unfair Competition against Defendants
17 PHOENIX WHEEL & TIRE, LLC, ARAM YOUKHANA, and DOES 1
18 through 10, Inclusive)
19 [15 U.S.C. § 1125(a)/Lanham Act § 43(a)]
20 61. Plaintiffs hereby incorporate by reference each of the allegations set
21 forth in paragraphs 17 - 49 in this Complaint as though fully set forth in this cause
22 of action.
23 62. Plaintiffs, as the owners of all common law right, title, and interest in
24 and to the BMW Trademarks, have standing to maintain an action for false
25 designation of origin and unfair competition under Section 43(a) of the Lanham
26 Act (15 U.S.C. § 1125).
27 63. Plaintiffs’ BMW Trademarks are inherently distinctive and/or have
28 otherwise acquired distinctiveness.
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COMPLAINT FOR DAMAGES
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1 64. Plaintiffs are informed and believe, and on that basis allege, that
2 Defendants have without authorization, on or in connection with its goods and
3 services, used in commerce marks that are confusingly similar to the asserted
4 marks, and/or have made false designations of origin which are likely to cause
5 confusion or cause mistake or to deceive as to the affiliation, connection or
6 association of Defendants with Plaintiffs, and/or as to the origin, sponsorship or
7 approval of Defendants’ goods or services or commercial activities.
8 65. Plaintiffs are informed and believe, and on that basis allege, that
9 Defendants’ conduct described above violates the Lanham Act, and Defendants
10 have unfairly competed with and injured and, unless immediately restrained, will
11 continue to injure Plaintiffs, causing damage to Plaintiffs in an amount to be
12 determined at trial, and will cause irreparable injury to Plaintiffs’ goodwill and
13 reputation associated with the value of Plaintiffs’ marks.
14 66. Plaintiffs are informed and believe, and on that basis allege, that the
15 conduct of Defendants has been knowing, deliberate, willful, intended to cause
16 confusion, or to cause mistake or to deceive and in blatant disregard of Plaintiffs’
17 rights.
18 67. Plaintiffs are informed and believe, and on that basis allege, that
19 Defendants knew, or by the exercise of reasonable care should have known, that
20 their adoption and commencement of use in commerce and continuing use of marks
21 that are confusingly similar to and constitute a counterfeit reproduction of
22 Plaintiffs’ BMW Trademarks would cause confusion, mistake, or deception among
23 purchasers, users and the public.
24 68. Plaintiffs are informed and believe, and on that basis allege, that
25 Defendants’ egregious and intentional use, sale and distribution of fake, pirated and
26 counterfeit automobile products bearing Plaintiffs’ BMW Trademarks unfairly
27 competes with Plaintiffs and is likely to cause confusion, mistake, or to deceive,
28 mislead, betray, and defraud consumers to believe that the substandard imitations
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COMPLAINT FOR DAMAGES
Case 2:21-cv-03061 Document 1 Filed 04/08/21 Page 20 of 29 Page ID #:20
1 73. Plaintiffs’ BMW Trademarks are distinctive, and the BMW Marks are
2 famous within the meaning of the Lanham Act.
3 74. Plaintiffs are informed and believe, and on that basis allege, that
4 Defendants’ unlawful actions began long after Plaintiffs’ BMW Trademarks
5 became famous, and Defendants acted knowingly, deliberately and willfully with
6 the intent to trade on Plaintiffs’ reputation and to dilute Plaintiffs’ BMW
7 Trademarks. Defendants’ conduct is willful, wanton and egregious.
8 75. Plaintiffs are informed and believe, and on that basis allege, that
9 Defendants’ intentional importation, transportation, sale and/or distribution of fake,
10 pirated, and counterfeit items bearing Plaintiffs’ BMW Trademarks is likely to
11 cause confusion, mistake, or to deceive, mislead, betray, and defraud consumers to
12 believe that the substandard imitations are genuine BMW products. The actions of
13 Defendants complained of herein have diluted and will continue to dilute the BMW
14 Trademarks and other marks, and are likely to impair the distinctiveness, strength
15 and value of Plaintiffs’ BMW Trademarks, and injure the business reputation of
16 Plaintiffs and their marks.
17 76. Plaintiffs are informed and believe, and on that basis allege, that
18 Defendants’ acts have caused and will continue to cause Plaintiffs irreparable harm.
19 Plaintiffs have no adequate remedy at law to compensate it fully for the damages
20 that have been caused and which will continue to be caused by Defendants’
21 unlawful acts, unless they are enjoined by this Court.
22 77. As the acts alleged herein constitute a willful violation of section 43(c)
23 of the Lanham Act, 15 U.S.C. section 1125(c), Plaintiffs are informed and believe,
24 and on that basis allege, that they are entitled to injunctive relief as well as monetary
25 damages and other remedies provided by 15 U.S.C. §§ 1116, 1117, 1118, and
26 1125(c), including Defendants’ profits, actual and statutory damages, treble
27 damages, reasonable attorney’s fees, costs and prejudgment interest.
28 ///
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COMPLAINT FOR DAMAGES
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1 of action.
2 87. Plaintiffs are the owners of the BMW Design Patents with the USPTO
3 registration numbers: D551,149; D583,741; D593,022; D594,396; D615,018;
4 D620,862; D621,770; D630,564; D631,813; D635,078; D661,239; D671,473;
5 D686,128; D686,132; D697,008; D703,599; D721,316; D748,560; D754,051;
6 D758,943; D788,676; D792,315; D823,774; D842,206; D847,067; and D856,252.
7 88. Plaintiffs are informed and believe, and on that basis allege, that
8 Defendants have infringed and continue to infringe the BMW Design Patents by
9 using, selling and/or offering to sell, within the United States and/or importing into
10 the United States, wheels identified by eBay Item Numbers 283839381730
11 (infringing upon design patent D758,943), 164296298304 (infringing upon design
12 patent D788,676), 164191850448 (infringing upon design patent 842,206),
13 164296276603 (infringing upon design patent D823,774), 164145059909
14 (infringing upon design patent D631,813), 163942998710 (infringing upon design
15 patent D671,473), 163943089583 (infringing upon design patent D748,560),
16 164296413930 (infringing upon design patent D661,239), 163942912946
17 (infringing upon design patent D621,770), 163923342257 (infringing upon design
18 patent D686,128), 164110783555 (infringing upon design patent D686,128),
19 164156897015 (infringing upon design patent D703,599), 164133072029
20 (infringing upon design patent D615,018), 163784994345 (infringing upon design
21 patent D631,813), 163762295515 (infringing upon design patent D551,149),
22 164153125550 (infringing upon design patent D823,774), 164045592750
23 (infringing upon design patent D583,741), 163906689703 (infringing upon design
24 patent D758,943), 163762277233 (infringing upon design patent D594,396),
25 164157660620 (infringing upon design patent D615,018), 164136396435
26 (infringing upon design patent D792,315), 163943303211 (infringing upon design
27 patent D748,560), 163865711742 (infringing upon design patent D721,316),
28 164064369847 (infringing upon design patent D630,564), 164194694159
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COMPLAINT FOR DAMAGES
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1 at trial, an award of treble damages, and their reasonable attorneys’ fees and costs.
2 PRAYER FOR RELIEF
3 WHEREFORE, Plaintiffs BMW of North America, LLC and Bayerische
4 Motoren Werke AG pray for judgment against Defendants Phoenix Wheel & Tire,
5 LLC, Aram Youkhana, and Does 1 through 10, inclusive, and each of them, as
6 follows:
7 A. For an award of Defendants’ profits and Plaintiffs’ damages in an
8 amount to be proven at trial for trademark infringement under 15 U.S.C. § 1114(a);
9 B. For an award of Defendants’ profits and Plaintiffs’ damages in an
10 amount to be proven at trial for false designation of origin and unfair competition
11 under 15 U.S.C. § 1125(a);
12 C. For treble damages suffered by Plaintiffs as a result of the willful and
13 intentional infringements and acts of counterfeiting engaged in by Defendants,
14 under 15 U.S.C. § 1117(b);
15 D. For $2,000,000.00 per counterfeit mark, per type of goods imported,
16 sold, offered for sale, and/or distributed under 15 U.S.C. § 1117(c);
17 E. For an award of Defendants’ profits and Plaintiffs’ damages in an
18 amount to be proven at trial for trademark dilution under 15 U.S.C. § 1125(c);
19 F. In the alternative to actual damages and Defendants’ profits for the
20 infringement and counterfeiting of Plaintiffs’ trademarks pursuant to the Lanham
21 Act, for statutory damages pursuant to 15 U.S.C. § 1117(c), which election
22 Plaintiffs will make prior to the rendering of final judgment;
23 G. For restitution in an amount to be proven at trial for unfair, fraudulent
24 and illegal business practices under California Business and Professions Code §
25 17200;
26 H. For an award of Plaintiffs’ damages and Defendants’ profits adequate
27 to compensate Plaintiffs for Defendants infringement of the BMW Design Patents,
28 and in no event less than a reasonable royalty for Defendants acts of infringement,
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COMPLAINT FOR DAMAGES
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COMPLAINT FOR DAMAGES
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