Focusing on the

Customer:
Identifying
Markets,
Customer Need,
Measurement of
Market Potential,
Defining Market
Boundaries,
Customer
RAKESH KUMAR RABIDAS Segmentation
Scanning the 8th April 2021
Environment:
Importance of
Environment
Scanning, The
Concept Of
Environment,
Types Of
Environment,
Environmental
Scanning And
Marketing
Strategy, Concept
MADAN MOHAN SHARAN Of Synergy
Developing 8th April 2021
Marketing
Objectives and
Goals:
Framework For
Defining
Objectives,
Corporate
Strategic
Direction, SBU
CHRISTY SHAJI Objectives
Strategy 9th April 2021
Selection:
Framework for
Formulating
Marketing
Strategy,
Product/Market
Strategy,
Determining
SBU Strategy,
Choice of
strategy, Strategy
ARYAN ANAND evaluation
 Business Mission, 8th April 2021
Goals and
Objectives,
Product/Market
Objectives,
Process
of Setting
RAHUL Objectives
ADIL RAJA
MANTU KUMAR
Portfolio 9th april 2021
Analysis: Product
Life Cycle,
Portfolio Matrix,
KUPPILI TIRUMAL TUSHAR BCG,
GE Models, 10th april 2021
Relationship
between Product
Portfolio Matrix
and Product Life
CHANDAN KUMAR Cycle,
NITISH KUMAR
Organization 11th april 2021
Structure: The
Traditional
Organization,
Creating Market-
Responsive
ALOK KUMAR SINHA Organizations
Role Of 11th april 2021
Systems In
Implementing
Strategy,
Measuring
Strategic
Performance,
Achieving
Strategic Planning
SAURAV SINGH Effectiveness
Strategic Tools: 12th april 2021
Profit Impact of
Marketing
Strategy (PIMS),
Measuring Value
Of Marketing
ABHISHEK Strategies,
Creating Market 12h april 2021
Driven Strategies:
Characteristics of
KUMAR SAURAV Market-Driven
 Strategies
Becoming a 13th april 2021
MarketOriented
Organization,
Identifying and
Developing
Organizational
KUNDAN KUMAR Capabilities,
Game Theory, 13th april 2021
Delphi
Technique,
Trend-Impact
Analysis, Cross-
Impact Analysis,
Scenario
Building,
RAJSHREE Other Tools
Creating Value 14th April 2021
for
Customers,
Market Sensing
and Customer
Linking
Capabilities,
Aligning
Structure and
RIDDHI GUPTA Processes
A New Product 14th April 2021
Portfolio
Approach:
Porter’s Generic
Strategies
KUMAR MANGLAM Framework
Corporate 14th April 2021
Appraisal:
Meaning, scope,
factors in
Corporate
Appraisal,
Corporate
Response to
Different
SHYAMLI CHANDAN Publics
Game Theory, 13th april 2021
Delphi
Technique,
Trend-Impact
Analysis, Cross-
Impact Analysis,
SUMIT KUMAR Scenario
 Building,
Other Tools
Corporate 14th april 21
RITIESH KUMAR Publics: Analysis
SAMRENDR KUMAR of Expectations;
MURMUIntensity/ Degree, of Corporate Publics
Competition, Competitive and Corporate
Intelligence. (15th april 21) Strategy
DEEPAK SALEM PURTY:
Understanding Competition:
Meaning of Competition,
Theory of competition,
Classifying Competitors,(15th
April 21)
ABHISHEK UJJWAL TIRKEY:
: Value
Orientation of Top
Management, Corporate
Resources, Past Performance
Of Business Units (15 th april
2021)

SAKET SUMAN
NIKKY CHANDRA:
Creating Market Driven
Strategies: Characteristics of
Market-Driven Strategies,
Becoming a MarketOriented
Organization, Identifying and
Developing Organizational
Capabilities, Creating Value
for
Customers, Market Sensing
and Customer Linking
Capabilities, Aligning
Structure and Processes (16th
april 2021)
ANJU KUMARI:
Creating Market Driven
Strategies: Characteristics of
Market-Driven Strategies,
Becoming a MarketOriented
Organization, Identifying and
Developing Organizational
Capabilities, Creating Value
for
Customers, Market Sensing
and Customer Linking
Capabilities, Aligning
Structure and Processes (16th
april 2021)
VISHWAJEET KUNAL:
Seeking Competitive
Advantage, Sustaining
Competitive Advantage.
((17th april 2021)
SATISH KUMAR:
Marketing Management,
Importance of Strategic
Marketing, Characteristics of
Strategic Marketing, The
Process Of Strategic
Marketing, Drawbacks in
Strategic Marketing, Future
of Strategic Marketing((17th
april 2021)

NIKHIL KUMAR SINGH