College of Business Education Science and Technology

Burgos St., Cauayan City Isabela

Final Examination in Applied Social Science
Directions: Read the following statements below and choose your answer on the
choices provided. NOTE: ERASURES are WRONG and NO using of PENCIL.
TEARING or FOLDING your answer sheet will make you automatically ZERO in the
examination.
1. This is a kind of journalism that is present in radio and television.
a. citizen journalism b. broadcast journalism c. advocacy journalism d.
interactive journalism
2. This is a form of journalism that consciously frames stories and news narratives
as a subtle promotion of advocacies that can give voice to the marginalized.
a. citizen journalism b. broadcast journalism c. advocacy journalism d.
interactive journalism
3. This is a form of journalism that evolved to promote the active involvement of
the public in the process of news gathering and delivery.
a. citizen journalism b. broadcast journalism c. advocacy journalism d.
interactive journalism
4. It is a form of journalism that is seen online or over the Web. It puts together
the traditional elements of print journalism and the innovative means of the
Internet.
a. citizen journalism b. broadcast journalism c. photojournalism d. interactive
journalism
5. It is a type of journalism that utilizes images and photographs to tell the story.
a. citizen journalism b. broadcast journalism c. photojournalism d. interactive
journalism
6. It is the expectations that a journalist faces as a consequence of his or her
employment status.
a. news factors b. institutional objectives c. manipulative power of news
sources d. subjective beliefs of journalists
7. It is similar to stealth journalism. It is a tactic employed by broadcasters by
allowing advertisers to subtly place them within and between programs.
a. product placement b. stereotyping c. taboos and sensitive content d.
depiction of violence and sex, and the presence of strong language
8. It can cause people to negatively perceive themselves or to display socially
undesirable behavior as a result of these different portrayals.
a. product placement b. stereotyping c. taboos and sensitive content d.
depiction of violence and sex, and the presence of strong language
9. This is a type of communication in group in which group members come
together and communicate various ways of dealing with a problem, issue, or
information that is of importance to the whole group.
a. climate communication b. task communication c. procedural
communication d. egocentric communication.
10. This is a type of communication in group in which group members are
concerned about fostering a constructive and participative climate for each other
so that the goals of the group would be achieved.
a. climate communication b. task communication c. procedural
communication d. egocentric communication.
II. Modified TRUE or FALSE (20 pts.): Read the following statements below.
Underline the word that makes the statement wrong and write the correct word
above it. Write TRUE if the statement is true and FALSE if the statement is wrong.
(2 pts. Each)
1. Pulse Asia was established in 1909.
2. AGB Nielsen accepts commissioned research and also conducts its own
independent study focused on television viewing behaviors.
3. Kantar Media provides media analysis to measure the media image and impact
of various organizations, including advertisers, media owners,
advertising/media/PR agencies.
4. Sender is the creator of the message.
5. Feedback is the process invalidating that the encoder and the decoder created
a same sense of meaning from the message.
6. Interpersonal communication media are characterized by mobile games and e-
mail whose contents are private and perishable.
7. Receiver is the decoder or receiver of the message.
8. Ideas is the subject matter of the communication. It can be an expression of
opinion, attitude, feelings, views and etc.
9. Social Weather Station (SWS) has been operating for 50 years. Its research
services are on areas of economics, political science, sociology, statistics, and
market research.
10. Ibon Foundation was established in 1974.
III. Identification: Identify what is ask from the following statements. Write your
answer in your answer sheet. (10 pts.)
1. It is a form of communication that is pertaining to self-introspection.
2. It is a form of communication that is referring to either dyadic or group
communication.
3. These include computer-based devices, video games, and virtual reality devices
that highlight interactivity.
4. These include information retrieval modes and devices such as Internet, World
Wide Web, and even mobile telephony, broadcast teletext, and radio data
services.
5. These involve the use of the Internet for sharing and exchanging information,
ideas, and experiences.
6. This is a Web site where people create an account for sharing information
about each other and forming virtual relationships.
7. This is a mini web log that uses a limited number of characters.
8. These are audio files that can be downloaded by subscribers on demand for
them to listen through media players.
9. This is the use of strategic key words (especially for purpose of search engine
optimization) so that an information will easily be retrieved in future searches.
10. This is a request for the updates made on blogs, wikis, online news, articles,
and others.
IV. Enumeration: Enumerate what is being asked. (20 pts.)
1. What are the three-major discipline of communication? (3)
2. Give the five research agencies that conduct studies, which affect the policy-
making and agenda-setting of some private or government entities. (5)
3. What are the types of communication in Groups according to Wood, 2015? (4)
4. What are the common ethical issues in advertising? (5)
5. Give at least three issues that communication contend with. (3)
V. Essay: Your essay should be a minimum of 30 words and a maximum of 50.
What are your realization about the subject Discipline and Ideas in the Applied
Social Science after studying it? What are your experiences in the subject that you
won’t forget?

“The chapters and units already meet its ending; thus, you will meet the rip of
your hardships. Break a leg my beloved HUMMS and PASSED your finals! .”

YOU ARE ONE OF THE BEST STUDENTS I HAVE.

GOD BLESS YOU MY HUMMS.
Prepared by: Ma’am Labss.