FINAL PROJECT

SOFT-TEKO INTRODUCTION TO COMPUTING

Name Roll no

SOFTWARE COMPANY
SOFT-TEKO

2020
MARYAM ATIF BBHM-S20-005
PAKEEZA NAZEER BBHM-S20-006
FARAH ASLAM BBHM-S20-018
ZAINAB BUKHARI BBHM-S20-059
Under the esteemed Guidance of
MA’AM AMMBER NOSHEEN
Superior University, Lahore
Department of Business
Administration

Table of Contents
About Company:..........................................................................................................................................3
OBJECTIVE...............................................................................................................................................4
Our Vision:...................................................................................................................................................4
Management Team:....................................................................................................................................6
PAKEEZA NAZIR: Owner & Manager........................................................................................................6
ZAINAB BUKHARI: Assistant Manager......................................................................................................6
FARAH ASLAM: Marketing manager........................................................................................................6
MARYAM ATIF: IT Specialist.....................................................................................................................6
SWOT ANALYSIS...........................................................................................................................................8
Services and Facilities:.................................................................................................................................8
Fees and Services......................................................................................................................................10

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Contact information:.................................................................................................................................11
FUTURE PLANS:.........................................................................................................................................11
REFERANCES..............................................................................................................................................12

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About Company:
 Our company name is SOFT-TEKO which is located in Lahore, Pakistan.
 SOFT-TEKO Company has hold on much software. Chat Application which was based on
Java, Web Development, Hangman Game, and Hostel Management System on
Databases etc. And now developing Face Recognition System in artificial intelligence
that will be used for security purpose as well. Right now, the software is at 30% of the
total development.
 We are on the most challenging phase, but also the most satisfying. We have polished
software, but it lacks a lot of testing work and also research work.
 Our company’s developers have the knowledge and ability to perform work activities at
a given competency level.
 Our product software which is face recognition system is to detect the face using live
video and it is still on development stage. We will solve the problem of our customer
and give them solutions about the software product we are selling.
 According to customer need and benefits we will offer the service of product and also
service cost or delivery to customer. It is different from current offerings in quality and
cost.

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OBJECTIVE
 Our objective is to provide quality
information to our clients or
customers in the process of fully
satisfying their needs.
 We will position ourselves as a quality
service provider that provides
accuracy.
 We intend to establish a good
relationship.

Our Vision:
 The mission of company is to facilitate
customers with supreme value on software and to achieve the highest level of personal
satisfaction by customers.
 The Vision is to provide customer with quality software at a minimum level of cost.
 Our business concept is to develop software based on artificial intelligence that is
Automate face recognition system.
 Implementation of face recognition idea into some real world is core theme of this
project.
 The purpose is to design such a system that capture the pictures even moving objects
compare them from some pre-defined database and recognize them.
 On the other hand, a small logging type database would also be maintained that will
note the time whenever it will recognize some face can be said Auto Attendance
System.
 Recognition also includes the ‘side-views recognition’ and faces structure recognition
that is bone and jaw structure.

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CORE VALUES
Our company will promote:
Integrity
VISION Boldness
Create a better everyday Fun
life for many people. We MISSION Passion
strive to become a global Our goal is to give small Honesty
software and internet businesses the tools to act Trust
company. We are and look like big businesses.
Commitment to customers
passionate in helping We get you started and guide
business through you through, so all you need is Accountability
innovative technologies to the will to grow. Hard Work
reach and maximize their Confidence
business dreams. Respect
Innovation
Loyalty
Efficiency

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Management Team:
Our management team analyzes and identifies the business goals and objectives in order to
achieve success. Our team includes:

PAKEEZA NAZIR: Owner & Manager

Pakeeza has four years’ experience in software development. She served three years in web
development, databases & programing development. After that she began research in Artificial
Intelligence. She has an undergraduate degree of Bachelor in Software Engineering from
Superior University Raiwind Road Lahore.

ZAINAB BUKHARI: Assistant Manager

Zainab has four years’ experience in software development. She served three years in
Programming and Game Development; Java based Project, Web development & databases.
After that she began research in Artificial Intelligence. She has an undergraduate degree of
Bachelor in Software Engineering from Superior University Raiwind Road Lahore.

FARAH ASLAM: Marketing manager

Farah has three years’ experience in marketing management, Marketing and communications
strategies, as well as overall branding and image. She prepares annual marketing plans, creates
a calendar of campaigns and events, set the marketing budget and analyses the market and
competitors. She has an undergraduate degree of Bachelor in Software Engineering from
Superior University Raiwind Road Lahore.

MARYAM ATIF: IT Specialist

Farah has four years’ experience in IT management her job is to make sure that network
systems keep communications and information flowing smoothly. She selects the required
computer hardware and software for specific applications and supervises the installation. She
is  playing a vital role in designing software to prevent cyber-attacks. She has an undergraduate

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degree of Bachelor in information and technology from Superior University Raiwind Road
Lahore.

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SWOT ANALYSIS
Easy adaptability by Non
Technical person(End-user).
Provides structure to
inexperienced staff.
Works well for small projects
with fixed and clear requirement
Sets requirements stability.
Each phase has well defined
inputs and outputs.
All requirements must be known
upfront.
It can give a false impression of
progress.
Integration is one big bang at the
end.
Does not reflect problem-solving
nature of
software development. i.e
iterations of phases.

Strength: Weakness:

Requirements are very well The problem with the waterfall

known.
Product definition is stable.
Technology is understood.
New version of an existing
product.
Porting an existing product to a
new platform.
Helpful for developing similar
type of software.
model is that it has
become hardwired into the
thinking of project
planners. It has become so
pervasive that the
requirements, design, build, and
test progression is a
given in most projects.

Opportunities: Threat:

Services and Facilities:

SERVICES AND FACILITIES

For the development of our products we have

Best development teams that have skills in frequently used languages.
Network Security Administrators
8 Web developers
Android developers.
 We provide all these facilities at one place in an affordable price with guarantee
to provide efficiency, robustness, good quality and security as compare to our
SOFT-TEKO competitors.
As our main product is “Face Recognition System” so for its development we
Fees and Services have good developers that have skills in MATLAB and works efficiently. The
operations that this product will perform include
 Our company offers o Musical and Islamic software for infants o Games for people of
Automatic Face detection
different ages of Desktop Apps o Android Apps o Web based Apps
Automatic Face capturing
 We offer our products in an affordable and reasonable price by considering the
Automatic Face matching
customers’ characteristics
 The main channel of distributionAutomatic Conducting
for our software Attendance
is through the supplier. They provide
all of our distribution resources and also provide us with itemizedtime
Automatically Storing the capturing accounting for units
sold, units in transit,Automatically
units in store, maintaining
etc. history in a log file of database
 This exclusive software arrangement may be changing as our need for expansion grows,
but we fully expect our suppliers to remain as one of our active partners in the
continuing development of our distribution system.
 In order to access/attract more customers we’ll promote our products by advertising
them over the internet, in the weekly newspapers & magazines because these days
The development of our “Face recognition System” consist of three phases which
almost everyone uses internet.
are o Automatic Face detection and capturing
 People do use internet for selling and purchasing purpose also and they also consult the
Database creation o Automatic Face matching and conducting attendance
weekly newspapers and magazines in a little bit more detail as compared to daily
We’ll provide face recognition system in an affordable and reasonable price with
newspapers because ofthe their tough
extra working
feature schedule
of doing but on Sundays
its working almost everyone
automatically.
stay at home and can find a little bit more time in order to consult/study Sunday
newspaper and magazine easily.
 As we want to a sell high-value, best quality and a little bit complex product to our
customers, we need sales people with good product knowledge, convincing skills and
the ability to build relationship with customers.
 The sales forecast of our company is

Unit Sales January – June July – December

Desktop Apps 10 10
Web based Apps 15 15
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Android Apps 20 20
High value Software’s 5 5
Total Unit sales 50 50

Unit Prices January – June July – December

Desktop Apps 20,000 25,000
Web based Apps 15,000 20,000
Android Apps 25,0000 30.,000
High value Software’s 50,000 60,000
Total Unit Prices 110,000 135,000

Sales January – June July – December

Desktop Apps 200,000 250,000
Web based Apps 225,000 300,000
Android Apps 500,0000 600,000
High value Software’s 250,000 300,000
Total sales 110,000 135,000

Contact information:
People may contact us via social media sites, websites, mailing accounts and may visit to our
company.
BBHM-S20-005@SUPERIOR.EDU.PK
BBHM-S20-006@SUPERIOR.EDU.PK
BBHM-S20-018@SUPERIOR.EDU.PK
BBHM-S20-059@SUPERIOR.EDU.PK
Cell phone # 12345678
Address: XYZ Block, Lahore

FUTURE PLANS:
 Suggest that software development will
undergo a radical change in the future.
 The combination of machine learning, artificial
intelligence, natural language processing.
 Code generation technologies will improve in such a way that machines, instead of
humans, will write most of their own code by.

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REFERANCES
 Bass, L., Clements, P. and Kazman, R. (2003) Software Architecture in Practice, Addison-
Wesley.
 Beck, K. (2000) Extreme Programming Explained, Addison-Wesley.
 Benington, H. D. (1983) ‘Production of large computer programs’, Annals of the History
of Computing, vol. 5, no. 4, pp. 350–61.
 Bird, P. (1994) LEO: The First Business Computer, Workingham, UK, Hasler Publishing.
 Boehm, B. W. (1988) ‘A spiral model of software development and
enhancement’, Computer, vol. 21, no. 5, pp. 61–72.
 Booch, G. (1994) Object-Oriented Analysis and Design, Addison-Wesley.
 Cockburn, A. and Highsmith, J. (2001) ‘Agile software development: the people
factor’, Computer, vol. 34, no. 11, pp. 131–133.
 Cook, S. and Daniels, J. (1994) Designing Object Systems: Object-Oriented Modeling with
Syntropy, Upper Saddle River, NJ, Prentice-Hall.

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 Forsberg, K. and Mooz, H. (1992) ‘The relationship of system engineering to the project
cycle’, Engineering Management Journal, vol. 4, no. 3, pp. 36–43.
 Fowler, M. and Highsmith, J. (2001) ‘The Agile manifesto’, Software Development, vol. 9,
no. 8, pp. 28–35.
 Grant, R. M. (2007) Cases to Accompany Contemporary Strategy Analysis, 6th edn,
Wiley.
 Gunter, C. A., Gunter, E. L., Jackson, M. and Zave, P. (2000) ‘A reference model for
requirements and specifications’, Software, IEEE, vol. 17, no. 3, pp. 37–43.

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