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Econ1004 Chapter 1
Econ1004 Chapter 1
Chapter 1
Main ideas
After studying this chapter, you will be able to:
Everyday people make choices that result in what, how and for whom
goods are produced?
The big question: How do we make choices that are in our self-
interest, promote the social interest?
For example with regards to globalisation. Globalisation means the
expansion of international trade, borrowing and lending & investment.
Globalisation is in the self interest of those consumers who buy
low-cost goods produced in other countries and the companies that
sell them, but is it in the self-interest of the low-wage worker and
the worker who lost a job in South Africa, because we import?
10 Economics 2ed: Global and Southern African Perspectives © 2013
The Economic way of thinking
How economists think about these questions and go about seeking
answers to these questions.
Six key ideas that define the economic way of thinking (tools):
• A choice is a trade-off. A trade-off is an exchange – giving up
one thing to get something else (e.g. studying vs social media).
• People make rational choices by comparing benefits and
costs.
• Benefit is what you gain from something
• Cost is what you must give up to get something. The
opportunity cost of something is the highest valued alternative
that must be given up to get it. E.g.: Instead of being at a
university you could have taken a job & earn money or used your
school fees to buy things that you like.
A. Positive; Positive
B. Normative; Normative
C. Normative; Positive
D. Positive; Normative
E. Negative; Positive
Economics: A social science
Obstacles and Pitfalls in Economics
• Unscrambling cause and effect: e.g. what causes what?
• E.g. Are computers becoming cheaper because people are buying a
lot of them or are people buying a lot of computers because they
are getting cheaper or Is something else causing both the price of
a computer to fall and the quantity of computers bought to
increase?
• To answer these questions economists create and test economic
models, e.g. in medicine they do experiments.
• But testing an economic model is difficult because we observe the
outcomes of the simultaneous change of many factors.
• To cope with problem e.g. if you want to test how the price of
oranges affects the quantity of oranges bought, you hold other
factors constant like income and test the effect of a change in the
price of oranges on the quantity bought.
16 Economics 2ed: Global and Southern African Perspectives © 2013
Economics: A social science
• One assumption/device scientist use to identify cause and effect is
called ceteris paribus.
• Ceteris paribus is a Latin term that means ‘other things being
equal’ or ‘if all other relevant things remain the same’. All attempts
to make scientific progress use this assumption.
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PRICE OF ORANGES
10
0
0 2 4 6 8 10 12 14
QUANTITY OF ORANGES BOUGHT
12
PRICE OF ORANGES
10
0
2 4 6 8 10 12
QUANTITY OF ORANGES BOUGHT
• In this case, as the price goes up, the quantity bought declines, so we have
Negative or Inverse relationship
• In other words the price and quantity bought move in the opposite direction
• A relationship shown by a straight line is called a Linear Relationship
• A nonlinear relationship is a relationship between two variables in
which a change in one variable does not correspond with a constant change
in the other variable.
21 Economics 2ed: Global and Southern African Perspectives © 2013
Graphs in Economics
Graph: Price of pens and the quantity of pens produced
14
12
10
PRICE OF PENS
0
4 8 12 16 20 24
QUANTITY OF PENS PRODUCED
• In this case, as the price goes up, the quantity produced increases, so we
have Positive or Direct relationship
• In other words the price and the quantity of pens produced move in the
same direction
• The next slide shows a relationship with a maximum point and also a
relationship with a minimum point
22 Economics 2ed: Global and Southern African Perspectives © 2013
Graphs in Economics