Maybelline New York is a limited liability company owned by L'Oréal, the world’s largest

cosmetics and beauty company. L'Oréal purchased the company in 1996 to gain a more
mass market audience in cosmetics. Maybelline achieved greater heights after being a
subsidiary of L'Oréal. One of these achievements is Maybelline being the world’s
leading cosmetics brand and is available in over 120 countries. Maybelline is
headquartered in New York City and their manufacturing facility is located in Little Rock,
Arkansas.

Maybelline develops and manufactures wide variety of cosmetics and beauty

products. From creamy matte lipsticks, foundations that were proven to stay for 24
hours, different shades of highly-pigmented blush and eye shadow palettes, eyebrow
products, mascaras, eyeliners, and gleaming highlighters, you name it, Maybelline New
York has never disappointed.

Maybelline New York has become women’s sister in the beauty industry. For a
long time, it has been synonymous with beauty, femininity, and fun, inspiring cosmetic
artistry, and empowering women to make the most of their unique beauty potential. But
what makes Maybelline more exciting is that it has been able to blend diverse cultures
in its products. This can also be seen in their models and spokespersons, and how they
sponsor events that celebrate diversity. This lift women up in a very unique way and
help them achieve their personal best.