Market Needs

We, the owners of Viand Dining Restaurant will provide our customers with a wide selection of
high quality traditional Filipino cuisine with different twists that has unique taste, pleasing visual
presentation, and utilizes wide selection of health conscious choices. Viand seeks to fulfill the following
benefits that are important to our customers.

• Variety - wide range of Filipino dishes

• Customer service – consumers will be satisfied with the level of treatment they receive

• Accessibility – customers can gain access to the restaurant with minimal waits and can choose
the option of dine in or take out

Since our business is the first dining restaurant in Mangatarem, we, the owners of Viand are
confident that our dishes will surely be liked by local and foreign customers. Also, because of our theme
“so fine, so good” meals that are unique and world-class at a local price, it will surely impress, convince
and attract more people that our restaurants’ dishes are worth trying and paying for.

Market Segmentation
Viand Dining Restaurant aims to serve a wide range of people. We want everyone to
feel at home with our cozy atmosphere and welcoming ambiance while serving our varied,
unique dishes. It is our goal to have something for everyone everyday by featuring our delicious
traditional Filipino dishes with some twists on taste and presentation. Below, we have defined
the following groups as our market segments:
The Family: Viand is the perfect place for a family. Families will come for many reasons and
that’s for our high quality services, friendliness of our employees, good ambiance, and of course
because of our traditional high quality Filipino cuisine with some twists.
The Working Man: They work hard all day long and often stay overnight to provide for their
families and later wants to relax. Viand is the perfect place to spend the money they worked
hard for. We guarantee nothing but the best dishes and services to satisfy your relaxation.
Happy Couples: Viand will have an intimate, romantic and sophisticated atmosphere that will
encourage people to bring their loved ones and to experience a one of a kind date that they will
surely treasure for the rest of their lives.
The Singles: Solitude is different from loneliness. Viand Restaurant is sure to give you that kind
of comforting feeling while eating without having to feel alone because our delicacies and
welcoming atmosphere is enough to give you company.
Meeting Place: There are people who aren’t really interested in the food that we’re offering,
but are attracted to our location and our good facilities, that’s why they use Viand Restaurant
as their meeting place and venue for other social gatherings.
Target Market
Viand Dining Restaurant wants to give and provide people a unique and world-class dish
at an affordable price. Some people especially those who live at rural areas want to try high
quality and luxurious dishes, but unfortunately some of these dishes can only be seen at
restaurants in urban places, so we build up an easy way of giving people what they want.
Filipino dishes that every Filipino wants to eat are given with a twist of different cuisines to
make it more unique appetizing. In addition to this, we, the owners assures that our business
comes with high quality products, professional service, and fair pricing in every product that we
serve.
The target market of the Viand Dining Restaurant is/are:

 Foreign and Local Consumers

 People who lives in Rural Place
 Students, Professionals and even nonprofessionals
 Any Citizen