Target Market

We, the LASA, aims to sell our products to the 21 st century learners, teachers and
staffs of Mangatarem National High School since we will be going to put up our business
inside the school premises. We wanted to help our target customers in a way that we can
provide their basic needs. We can give them the best, delicious, healthy and affordable
snacks and drinks that they wouldn’t forget for the rest of their lives. We can satisfy them
not only because of the products we are offering but because of our fast and good services,
clean and cozy environment and of course the way we treat our customers. Because here in
LASA, you’re not just a customer, but instead a part of the LASA family.

Buying Cycle

AWARENESS CONSIDERATIO DECISION

N
There are three stages of Buying Cycle; the awareness, consideration and decision.
Awareness is when a customer first becomes aware of your product or could be the point
where a customer first becomes aware of a need they want to fulfil. Consideration is when a
customer starts evaluating solutions to their needs. And lastly, decision, it is when the
customers purchase the product.
There are many reasons why customers buy stuff or things, but most of them buy
because of two primary reasons. First is that, it is their basic need. Second, it is what they
actually want and what they truly wanted to have. Thus, people tend to buy things when it
is actually needed and of course when they have money. People used to buy at places
where they can find their personal satisfaction, where they can have good products and
quality services in a low price at the same time.
And in order for us to market our products, we need to have strategies on these
three stages of buying cycle. The first one is the awareness, for our customers to be aware
of our business and our products, we need to advertise, it can be through flyers, brochures,
leaflets, and through a commercial that we can post on social media sites since we are on
this modern world and in the modern society. We will advertise for us to be known by our
potential customers, and then by that, we can catch their attention. The next stage is the
consideration, where they start to evaluate solution for their needs. Since they were
already aware of our business and our products; they might be considering us to be their
solution, a solution for their needs or their wants. And the last stage is the decision; a very
crucial stage for the buyers. But we will make sure, that when they will purchase products
from us, it is worth it, they will be highly satisfied from our products, from the services of
our staffs and everything about us.