Business Plan

For

ORLOKS TO GO Mobile Resto

ORLOKS Corporation

October 16, 2017

Mangatarem, Pangasinan

0909-241-5001

ORLOKSTOGOph@gmail.com

www.orlokstogoph.wixsite.com/website

Presented to:
 NONDISCLOSURE AGREEMENT

This Nondisclosure Agreement is entered into by and between ORLOKS

Corporation with its principal offices at Mangatarem, Pangasinan – 2413, Philippines and
_______________, located at _____________________________ for the purpose of
preventing the unauthorized disclosure of Confidential Information as defined below. The
parties agree to enter into a confidential relationship with respect to the disclosure of
certain proprietary and confidential information.
1. Definition of Confidential Information. For purposes of this Agreement,
"Confidential Information" shall include all information or material that has or could
have commercial value or other utility in the business in which Disclosing Party is
engaged. If Confidential Information is in written form, the Disclosing Party shall label
or stamp the materials with the word "Confidential" or some similar warning. If
Confidential Information is transmitted orally, the Disclosing Party shall promptly
provide a writing indicating that such oral communication constituted Confidential
Information.
2. Exclusions from Confidential Information. Receiving Party's obligations under this
Agreement do not extend to information that is: (a) publicly known at the time of
disclosure or subsequently becomes publicly known through no fault of the Receiving
Party; (b) discovered or created by the Receiving Party before disclosure by Disclosing
Party; (c) learned by the Receiving Party through legitimate means other than from the
Disclosing Party or Disclosing Party's representatives; or (d) is disclosed by Receiving
Party with Disclosing Party's prior written approval.
3. Obligations of Receiving Party. Receiving Party shall hold and maintain the
Confidential Information in strictest confidence for the sole and exclusive benefit of the
Disclosing Party. Receiving Party shall carefully restrict access to Confidential
Information to employees, contractors, and third parties as is reasonably required and
shall require those persons to sign nondisclosure restrictions at least as protective as those
in this Agreement. Receiving Party shall not, without prior written approval of Disclosing
Party, use for Receiving Party's own benefit, publish, copy, or otherwise disclose to
others, or permit the use by others for their benefit or to the detriment of Disclosing
Party, any Confidential Information. Receiving Party shall return to Disclosing Party any
and all records, notes, and other written, printed, or tangible materials in its possession
pertaining to Confidential Information immediately if Disclosing Party requests it in
writing.
4. Time Periods. The nondisclosure provisions of this Agreement shall survive the
termination of this Agreement and Receiving Party's duty to hold Confidential
Information in confidence shall remain in effect until the Confidential Information no
longer qualifies as a trade secret or until Disclosing Party sends Receiving Party written
notice releasing Receiving Party from this Agreement, whichever occurs first.
5. Relationships. Nothing contained in this Agreement shall be deemed to constitute
either party a partner, joint venture or employee of the other party for any purpose.
6. Severability. If a court finds any provision of this Agreement invalid or unenforceable,
the remainder of this Agreement shall be interpreted so as best to effect the intent of the
parties.
7. Integration. This Agreement expresses the complete understanding of the parties with
respect to the subject matter and supersedes all prior proposals, agreements,
representations, and understandings. This Agreement may not be amended except in a
writing signed by both parties.
8. Waiver. The failure to exercise any right provided in this Agreement shall not be a
waiver of prior or subsequent rights.
This Agreement and each party's obligations shall be binding on the
representatives, assigns, and successors of such party. Each party has signed this
Agreement through its authorized representative.

Disclosing Party Receiving Party

By: ____________________ By: ____________________
Printed Name: ___________ Printed Name: ___________
Title: __________________ Title: __________________
Dated: _________________ Dated: _________________
 ORLOKS TO GO Mobile Resto
Legal Name and Status of
ORLOKS TO GO Mobile Resto
Business:
(New Business)

Proprietors:
Leslie F. Bautista
Rosalinda B. Bernel
Directors/Partners/Proprietor:
Gerlyn M. Gawat
Kristine R. Lucero
Krissa Mae M. Saura
Main Contact: 0909-241-5001
Main Fax: 794-502-9863
Business
Incorporation/Registration LG01792438
Number:
Business Tax Reference
3246-103-7651
Number(s):
Business
Incorporation/Registration October 16, 2017
Date:
Main e-mail: ORLOKSTOGOph@gmail.com
Website: www.orlokstogoph.wixsite.com/website

Stock Market & Symbol:

 Section 1

BUSINESS OVERVIEW

Rice is a staple and the main fixture in the Filipino meal. A meal is not a meal
without it. But due to our busy schedules and tiring tasks, there are times that we fail to
pamper our tongue and stomach. And with that, we are now introducing the first mobile
restaurant (in Pangasinan) which will deliver world-class cuisines that are undeniably
appealing to our unique Filipino taste. We aims to utilize our cooking talents to deliver
and cater on the rice cravings and budget problems of our fellow Pangasinense.

The information below shows the mission, vision and values based on the
prepared product concept:

VISION: To be a premier mobile restaurant catering superb rice cuisines at reasonable

prices with exemplary service.

MISSION: To provide a world-class, fast and efficient dining experience at affordable

prices with a high quality product. We will strive to achieve this goal by: 1) by
providing menu items incorporating quality ingredients at reasonable prices, and
2) we will be mindful of the well-being and time of our customers by catering
them delicious cuisines with the best customer service!

VALUES:

1. We are reliable and we treat customers with respect and dignity.

2. We are passionate and dedicated to our work and in catering the customers’
cravings.

3. We are responsible, accountable and efficient in providing services to the

public.

4. We promote honesty and integrity.

 Section 2

MARKET ANALYSIS AND THE COMPETITION

Market Needs

Based on the survey that we've gathered, the present types of services of some of
the fast food chains in Mangatarem wasn't given enough attention. And with that, we, the
owners of the mobile restaurant named "ORLOKS TO GO" will see to it that our
costumers’ will always be valued which we believe will attract and invite more people to
try our world-class meals at a local price.

 Since our business is the first-ever mobile restaurant in Mangatarem, we are

confident that our meals will surely get the attention of the local customers specifically
the students and the workers. Because of our theme "Kaninna, Ulam pa!" meals that is
eye-catching for our target market will surely convince them that it’s worth trying and
paying for.

Market Segmentation

ORLOKS TO GO is in proximity to schools, business establishments, government

buildings, bus terminals, and residential areas. It will be located on front of the
Mangatarem plaza, and would provide one of the best food and beverage opportunities
for the people close to the vicinity of the area.

The immediate market area is within the vicinity of ORLOKS TO GO and

Mangatarem plaza which includes the Mangatarem Town Hall and Police Station,
Mangatarem Public Market, Mangatarem I Central School, Remlife Dream School,
Mangatarem Catholic School, Saint Raymund de Penafort Church, Mangatarem National
High School, and the surrounding residencies.
 Target Market

Orloks Mobile Restaurant wants to bring and give people a fast service that they
need and want. Some people prefer fast service because they are busy and don’t have
time to fall in line in some restaurant, so we develop an easy way of giving people of
what they want. Fried rice that every Filipino wants to eat is given a twist that the people
will have a delicious meal. In addition to this the company assures that the fast service
comes with a good quality service and products

The target market of the ORLOKS Mobile Restaurant is/are:

 Students of different school in the municipality
 Any citizen
 Government Workers (public or private institution); and
 Especially people whose in a hurry and wants a fast service

Competition and Competitive Advantage

Being located on the Mangatarem Plaza, various opportunities are viable and open
to our market area. Though being the first and only mobile restaurant in town, we are still
not safe and sure to some rivalries and competitions. Our main competitors in this
segment are any food outlets within the 300 meter radius along the Romulo Highway
(National Road). In our location, there are Juls’ Sizzling sa Kubo, Ka Baste Chicken
House, Jollibee, and MangInasal.

Juls’ Sizzling sa Kubois a bar and grill restaurant which is located at Calvo St.
2314 Mangatarem, Pangasinan. Sizzling Sisig is its main specialty which people keep on
ordering and coming back for.

Ka Baste Chicken Houseis a newly-opened restaurant which serves breakfast,

lunch, dinner, drinks and coffee. It is located at Burgos St. Mangatarem,
PangasinanMangatarem, Pangasinan and is open every Monday to Sunday from 8:00AM
until 10:00PM.
 Jollibeeis the largest fast food chain in the Philippines, operating a nationwide
network of over 750 stores. It is widely popular among kids andto the kids at heart which
keeps coming back because of their langhap-sarap (smelled delicious) foods. Its’
Mangatarem branch is located along Burgos St. and the National Road.

MangInasalis a barbecue fast food restaurant chain in the Philippines; which is

Famous for its native-style and “nuot-sarap” Chicken Inasal with its pioneering
“unlimited rice”. MangInasal quickly won the hearts of its customers with its
distinctively Pinoy stamp-grilling and special marinade made out of local secret spices. It
is located at G/F Magic Mall Mangatarem, Caoile St. Mangatarem, Pangasinan.

TABLE: Analysis of Competitor’s Product

Factor JOLLIBEE MANG KA BASTE JULS

INASAL SIZZLING SA
KUBO
1. Product
Fast foods Grilled foods Chicken Sizzling foods
Specialties
2. Price High Medium High Low
3. Quality High High Low Medium
4. Selection/
Product High High Medium Medium
Variations
5. Customer
Low Low Low Medium
Service
7. Stability in Food
High High Low High
Industry
8. Company
High High Medium Medium
Reputation
9. Location High High Low Medium
10. Appearance High High Medium High
11. Sales Method High High Low Medium
12. Advertising High High Low Medium
 Aside from being the first and only mobile restaurant in town, we have
advantageous edges compared to other business ventures. ORLOKS TO GO will give
you your affordable and delicious rice dishes which are prepared and cooked right in
front of you. The local favorites served with the variety of twists are made to make your
mouths water and craved to taste it.

Section 3

SALES & MARKETING PLAN

We realized that the success of ORLOKS TO GO will be achieved by doing more

than serving great food and providing friendly service. We will utilize a marketing plan
to build customer traffic. At ORLOKS TO GO, we will continually strive to win more
customers by being proactive rather than reactive in our marketing efforts and stay
current with popular industry trends.

Positioning Statement

ORLOKS TO GO will be the premier mobile restaurant in Mangatarem,

Pangasinan. We will offer reasonably priced and delicious rice meals with fast and
efficient service. We offers world-class rice dishes which are made from our local
ingredients. We have a wide selection on our menu which will satisfy your cravings. Our
name says it all “ORLOKS TO GO Mobile Resto - - Kaninna, Ulam pa!” We travel, stop
and opens from place to place around Mangatarem to cook and deliver your savory rice
meals.

Product Offerings
 The following are our product offerings together with their prices as you can see
on our menu.
Pricing Strategy

We highly value the food experience and needs of our customers. Since we want
our customers to divulge and savor the taste of our rice cuisines, we see to it that our
products will be affordable for them. Since we were just starting, we based our pricing on
the product’s raw price plus a small percentage of interest.

Promotion and Advertising Strategy

Location- The mobile restaurant will be taking its route around Mangatarem and will
eventually stop and open on selected venues. Though, its primary location will be at the
Mangatarem Plaza where customers always passed by. The mobile truck will travel
around the town with its posters and flyers posted on the truck itself.

Public Relations

 Word of Mouth – We already have a database of existing catering customers and

will rely heavily on this method to attract and grow new business.
 Flyers, Posters, and Signage –We will use these tools in promoting and
advertising our products and business. Information like our product offerings and
promos; the mobile trucks’ location and route as well as its venues where to stay
and the dates were made sure that those are highly visible to the customers.
 Event Marketing -We plan on joining our local chamber of commerce and
utilizing their networking services for our grand opening.
 Our restaurant team will also be active in the local community and we plan to take
an active role by participating, sponsoring, and donating to local churches, sports
clubs or teams in the market area.

Website - We will stay current with industry trends and have a webpage, Facebook page
and Twitter site. Our menu, map, and hours of operation will be easily accessed. In the
future we may consider orders through our own phone application.
Sales Strategy

Customer service is of the utmost importance. Customer surveys estimate that

only 1 in 20 customers that have a problem in a restaurant will tell management about it.
It will be our goal to provide a world-class savory rice meal combined with superior
customer service. Training programs will include teaching materials to train our
employees about service attitudes, customer perception and how to handle guest
complaints. The proprietors themselves will conduct periodic staff meetings intended to
review policy, increase guest satisfaction and to keep a general line of communication
between staff and management. All guest complaints will be acknowledged by the staff
and referred to management. Programs will be in place for all types of guest complaints.
More serious complaints will be documentedand kept on file. Customer feedback will be
accomplished by customer surveys or the use of mystery shoppers.

Section 4

OPERATING PLAN

The Production Paradigm

PREMISES/LOCATION
Our business is a mobile restaurant so location is vital and necessary. For that
matter, the routes and venues of stop-overs as well as the dates were given away through
fliers, posters, websites, and social media platforms. Though, the mobile truck will have
the Mangatarem Plaza as its main venue for operation.

HOURS OF OPERATION
Since ORLOKS TO GO is a mobile restaurant business,we are open and available
for 12 hours only. Our products are ready to cook & serve and are available every
Mondays to Sundays from 7 a.m. until 7 p.m.

PRODUCTION
The whole team will ensure that all ingredients are fresh and that the cooking
procedure would be done effectively and efficiently. We will see to it that we’ll meet and
comply with what we had promised and offered to our valuable customers.
EQUIPMENT
Our business is a mobile restaurant, thus it is essential to have a well-equipped
mobile truck. The costs of the equipment, furniture, inventories and raw materials that we
will be using in our business venture will come from the equal contributions of the
owners.

STAFFING
New staff will be hired through proper screening and must qualified in the
standards given.As of now, we plan to start our business with a 5 staff and key personnel.
We are also planning to operate with more staff as soon as we have franchised more
mobile trucks and expand our business to other municipalities in Pangasinan.
 Section 5

OWNERSHIP AND MANAGEMENT PLAN

Organizational Structure
Leslie F. Bautista, Finance Officer
Finance Officer is optimized with financial and administrative duties to cover the
company needs. Finance Officer develops financial well-being of the organization by
providing financial projections and accounting services; preparing growth plans;
directing staff. Finance officer has a great knowledge with audits, invoices and budget
preparations.
 Keep accurate records for all daily transactions
 Prepare balance sheets and Process invoices
 Record accounts payable and accounts receivable
 Prepare monthly, quarterly and annual financial reports
 Reconcile bank statements
 Participate in financial audits
 Track bank deposits and payments and Assist with budget preparation
 Review and implement financial policies

Rosalinda B. Bernel, Sales Associate

 The Sales Associate’s responsibilities include working closely with customers to
determine their needs, answer their questions about our products and recommend the
right solutions. The Social Associate should also be able to promptly resolve customer
complaints and ensure maximum client satisfaction. He/she should stay up-to-date with
product features and maintain our store’s visual appearance in high standards.
 Ensure high levels of customer satisfaction through excellent sales service
 Welcome and assess customers’ needs and provide assistance and information on
product features
 Remain knowledgeable on products offered and discuss available options
 Handle returns of merchandise
 Team up with co-workers to ensure proper customer service
 Build productive trust relationships with customers

Gerlyn M. Gawat, Marketing Officer

A successful Marketing officer must have great enthusiasm for all things
marketing and great knowledge of relevant techniques and principles. The ideal candidate
will also be an excellent communicator and will have experience in managing different
marketing ventures.
 Contribute in the implementation of marketing strategies
 Support the marketing manager in overseeing the department’s operations
 Organize and attend marketing activities or events to raise brand awareness

Kristine R. Lucero, Food Specialist

A chef is a trained and skilled professional cook who is proficient in all aspects of
food preparation of a particular cuisine. The word "chef" is derived from the term chef de
cuisine, the director or head of a kitchen. Chefs can receive both formal training from an
institution, as well as through apprenticeship with an experienced chef.
 Manages the kitchen
 Making quality food products
 Makes food deliciously by special skills

Krissa Mae M. Saura, Food Expert

A chef is a trained and skilled professional cook who is proficient in all aspects of
food preparation of a particular cuisine. The word "chef" is derived from the term chef de
cuisine, the director or head of a kitchen. Chefs can receive both formal training from an
institution, as well as through apprenticeship with an experienced chef.
  Manages kitchen
 Have a good expertise in testing food
 Making quality food products

Section 6

FINANCIAL PLAN

Start-Up Costs
Total start-up costs will be P278, 000, wherein P55, 600 of which will be
contributed by the shareholders.
Start-up Expenses

Pre operating cost

Raw materials

Graphic Logo and Name Creation 5,000

Permits + Lease Deposit 7,500

Working Capital
170,000
Pre-Opening Expenses
12,000

Total Start-Up Expenses 194,500

Start-up Assets

Production Facilities Investment

 Machinery and Equipment’s Price

Burner stove 15,000

Chrome Shelving system 5,000

Stainless Steel Hood with Exhaust 5,000

Refrigerator 15,500

Reach in Stainless Steel Freezers 11,000

Commercial Dishwasher with Sink in 2,500

54,500

 Cooking set (pans and etc.) 5,500

 Complete set of utensils 4,500

 Kitchen ware set 7,500

  17,500

 Furniture’s and fixture

Stainless steel work table 3,000

Tables and chair 8,500

11,500

GRAND TOTAL ASSETS: P 83,500

Section 7

SOCIAL IMPACT

In this part, the social impact of our chosen business is shown by answering the
following questions:
1. What the desired outcome of your business is as stated in your vision
statements?

It is stated in our vision statements that “We aim to be a premier mobile

restaurant catering superb rice cuisines at reasonable prices with exemplary
service”; the desired outcome of our business are the Students of different school
in the municipality, Any citizen,Government Workers (public or private
institution); and Especially people whose in a hurry and wants a fast service.

2. What are the business activities and its corresponding social impact?

Business Activity Social Impact

1. Mix and Match Customers have a more variety of choices on

your Own Meal their preferred kind of rice and viand. Also,
customers will have fun eating their chosen
meals in our customized packaging. They’ll
decide whether they will eat in its packaging
itself or turning the packaging into a plate-
like manner. This kind of twist will surely
bring fun and excitement to our customers.

2. Discount Offers Customers will get our products to their

hands in a world-class meals at a lower price.
This is what usual customers want to happen.

3. Participating and This marketing strategy would benefit both

Sponsoring the community and our business enterprise.
Community Events In this way, we can promote and advertise
our products while extending help to the
citizens of the locality.