5 Things To Know About Byju'S - The Learning App

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August 11, 2019
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The Story of “Byju’s: The Learning App”

June 20, 2018 - by Anuj Vohra - 2 Comments.
We have seen ads on television of Byju’s the learning app. The company was
previously known as ‘Think and Learn private ltd’ is now a billion dollar company.
Here is a Byju’s case study.
Byju’s Case Study:
The company was founded by Byju Raveendran in 2011. Before starting this company, he was working
in the shipping industry as an engineer.
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8/11/2019 5 Things to Know About Byju's: The Learning App | Itsfacile.com
Once upon a time, Byju’s friend needed his help to crack the CAT(Common Admission Test) exam. Byju
and his friend both cleared CAT exam.
Byju did not only clear the exam, but he topped in the exam. But, Byju’s denied taking admission in IIM
because he was happy with his job.
After a few months, his other friend asked him to help for CAT exam. His friend cleared successfully.
Besides, Byju topped the exam.
Also read: How did Satya Nadella Save Microsoft? | Case Study
From these two results, his friends and friends of friends started requesting to help for clearing the
CAT exam. And he agreed to help.
Byju started to teach for CAT from a small room. His teaching pattern was so amazing that he became
very popular among CAT students. Then, the small room had turned into a seminar hall. He also started
travelling to other states to teach them.
Also read: 4 Best ways to educate yourself using Technology
He started loving his career as a teacher. That’s why he registered his company named ‘Think and Learn
Private Ltd’ in 2008. And now, this company is known as Byju’s the learning app.
This is how the company was started.
Business Model:
The company was selling the courses of competitive exams in the earlier stage.
This includes CAT, IAS, GRE, JEE and NEET. They have also introduced the courses of CBSE board,
Gujarat board and Maharashtra board.
After the success of making courses of competitive exams, the company launched the courses from
grade 4th to 12th.
Also read: How does Reliance Jio get Marvellous Success? | Case Study
As per the tagline of the company ‘Fall in love with learning’, we can understand that all the courses are
created with animation and graphical effects.
Byju’s app is subscribed by more than 5,00,000+ students.
Also read: College expectations Vs. Reality
Advantages of Byju’s App

The biggest advantage of using Byju’s is the lower cost. If we compare the price of courses with
metro cities, Byju’s courses are cheaper.
It is cheaper than tuition classes.
Students can learn anytime and anywhere.
Students can learn with fun.
Highly quali ed teachers and professors.
Investment and Marketing
The company has got more than $244 million dollars in funding. It also includes the founder and CEO
of Facebook, Mark Zuckerberg.
After getting funds in the initial rounds, the company started aggressive marketing by promoting their
company using television ads.
Byju’s is India’s rst educational unicorn startup which means the company has now more than a billion
dollar valuation.
Final Words
The company is doing the best work by providing education in a practical way. This thing can improve
the understanding of any topic for the students.
If we think for a long time, we can get high quality of manpower.
One Small Request:

If you nd this article useful, then let me know in the comment area.
Share this case study with your close ones.
Thank You
Rate this (14 Votes)
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2 Comments on “The Story of “Byju’s: The Learning App””
Aashna June 20, 2018 at 4:32 pm
very informative Anuj ! keep it up.
10
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Anuj Vohra June 21, 2018 at 12:34 am
Thank you so much & keep sharing.
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8/11/2019 5 Things to Know About Byju's: The Learning App | Itsfacile.

August 11, 2019

The Story of “Byju’s: The Learning App”

Byju’s Case Study:

Also read: 4 Best ways to educate yourself using Technology

This is how the company was started.

Byju’s app is subscribed by more than 5,00,000+ students.

Also read: College expectations Vs. Reality

Advantages of Byju’s App

Investment and Marketing

If we think for a long time, we can get high quality of manpower.

One Small Request:

Share this case study with your close ones.

Rate this (14 Votes)

Integral Connection between The Reality Of Important Importance of Marks/Grades in

TAGGED BYJU'S BYJU'S THE LEARNING APP WHAT IS EDUCATION

Why Finland has the World’s Best Education System

Best Ways to Gain Knowledge with Quality Content

What is SaaS Business Model?

PREVIOUS ARTICLE NEXT ARTICLE

About Anuj Vohra

Founder of Itsfacile.com and Saral Investment

View all posts by Anuj Vohra →

2 Comments on “The Story of “Byju’s: The Learning App””

Aashna June 20, 2018 at 4:32 pm

very informative Anuj ! keep it up.

Anuj Vohra June 21, 2018 at 12:34 am

Thank you so much & keep sharing.

I'm not a robot

NOTIFY ME OF FOLLOW-UP COMMENTS BY EMAIL .

NOTIFY ME OF NEW POSTS BY EMAIL .

Why No One Wants to Teach you Personal Finance

Youtube Usage in India | Pros and Cons

DON’T Watch Web Series!

Best Career Options for Girls

Market Needs Vs. Education

ALSO READ THESE…

Think Different - Itsfacile.com

Copyright © 2019 Educate | Itsfacile.

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