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Motivating Sales Personnel: Submitted By: Saransh Gupta
Motivating Sales Personnel: Submitted By: Saransh Gupta
PERSONNEL
Submitted by:
Saransh Gupta
MOTIVATION
•Motivation is a Latin word, meaning “to move”.
•A motive is an inner state that energizes, activates, moves or
channels behaviour towards goal. Motivation is the process of
creating organisational conditions which will impel employees to
strive to attain company goals.
•The purpose of motivation is to create conditions in which people
are willing to work with interest, loyalty and a sense of
responsibility.
PROCESS OF MOTIVATION
TENSION REDUCED
MOTIVE: Motive prompts people to action. Motive provides an activatin thrust
towars reaching a goal. The need for food and water are translated into hunger
drives or motives. The need for friends becomes a motive for affiliation.
GOAL: Motives are generally directed towards goals. Motives generally create a
state of psychological imbalance. Attaining goals restores balance.