Introduction

 Founded by Jedhskdhoff Bezos in July 1994 at Seattle, dhowddspUSA as an online

bookstore.
 The organization went public in May 1997.
 The comiadpany began selling music and videos in 1998, at the same time it began
operations internationally by acquiring online sellers of books in United Kingdom and
Germany.
 In 2002, the corporation started Amazon Web Services (AWS).
 Amazon is the largest inte,mdkrnet company by revenue in the world.

Goals of Amazon
• Know the customer
• Maximize data
• Get obsessive with customer service
• Be innovative
• Create a CRM strategy

Aml;djazon’s Strategy
• Market Development
• Market diaPenetration
• Product Development
• Diversification
Porter’s Strategy for Amazon
• Amazon uses cost leadership as its generic strategy for competitive advantage.
• Minimization of operational costs is the objective in this generic competitive strategy.

Structure of Amazon
• Hierarchical corporate structure
• Flexibility of the business
• Stability in the top management

Organization Culture
Amazon is known for a corporate culture that pushes employees to explore ideas and take
risks. This cultural condition is responsible for the company’s capacity to seek new
opportunities to utilize data-intensive processes to provide efficient online retail service.
 Constant reinvention and optimization
  Diversity among workforce

Organization Environment
People who are granted the opportunity to work at Amazon, are fully aware it will be a highly
intensive work environment. Bezos described his intention for his company environment
publicly and clearly as “friendly and intense, but if push comes to shove, I’ll settle for
intense.”
 History of seeking inspiration.
 Employees get ample opportunity for them to build upon their skill sets.
 Employees can work from home.