TUTORIALS

ADIDAS “Impossible is nothing campaign”

Case study

1. What problems/issues did Adidas have?

2. What was the main objective of the campaign?

1. Adidas was still behind some of its direct rivals in the industry. In the first decade of
the 21st century, the company suffered major issues such as sales drops and loss of
sponsorships.

2. The main objective of the campaign was to “gain an edge over the competition and
reenergize its business in the US”, meaning that Adidas had the goal to (re)gain some of
the market share and revitalize its image in the eyes of the national consumers