ALUMNI RELATIONS AND OUTREACH CELL

RECRUITMENT 2021
GROUP ACTIVITY (ROUND 1)

CASE CRACKED
AROC | Round-1
ACTIVITY OVERVIEW

A caselet would be presented After 2 minutes, a person would Each candidate can be asked a Similarly, each candidate would

in front of you, with 2 possible be randomly selected from the maximum of 2 questions, with be given a stand on which (s)he

stands in the situation. You group and would be given a no follow-up questions. has to speak, followed up by

would be given 2 minutes to go stand on which he would be Listen to others' points carefully, questions.

through the caselet and think of given 1 minute to speak on the asking good questions can earn Each candidate must remain

the possible points you wish to assigned stand, post which the you brownie points. during the entire process and

put forward floor would be open for should attend the stands of all

questions from the other group the group members.

members.

AROC | Round 1
CASELET
 Apple has not met the desired profitability in India. The

company wants to increase its sales in India for better

revenue prospects. The price point of Apple is higher than

the average Indian customers premium smartphone

budget which has resulted in the current position.

STAND 1
The company should not decrease
its price in India. In this case,
suggest a strategy to increase
revenue.
STAND 2
The company should look forward to cutting
down on its prices for better sales. Suggest
a strategy to implement the same without
hurting the brand value of Apple.

AROC | CASELET