Suppose a customer asks you, “What do you do?” How
1 will you respond?
Responding
to Tough Questions
“ Create your own Booklet”
For ABO use only. Version 1.0 January 2014.
Amway India Enterprises. All Rights Reserved.
3 If Amway is so great, why are you still working? Why
aren't you more successful?
Response Keywords
• Individual goals
• I choose
• Time to do the things I want
Response Example
You may include the keywords and respond in the following
way: “Everyone comes into this business with their own
personal goals. Some want an additional income, while
others want it to become their career. I choose to build my
business at a pace that allows me to have the time to do the
things I want. To be candid, it is not always easy, but it has
proven worthwhile for me.”
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Amway India Enterprises. All Rights Reserved.
What kind of business is Amway?
Response Keywords
• Amway Business Owner
• Represent exclusive, high-quality products
• Live healthy, look great, be kind to the planet
Response Example
When you are asked about what you do, you may answer in
the following sequence. yourself by saying: “I am an Amway
Business Owner (ABO).” Next, mention the products and the
purpose of selling these products by saying “I represent
exclusive, high-quality products that help people live healthy,
look great and be kind to the planet.”
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Amway India Enterprises. All Rights Reserved.
4 You may come across customers who might ask you,
“Isn't Amway a pyramid scheme?” How will you
respond to this?
Response Keywords
• No
• Core principles
• Your success is based on what you out into the
business
• No “get-rich-quickly” mentality
Response Example
You may respond by saying: “No. Amway isn't a pyramid
scheme. What makes Amway work so well for so many people
is that its core principles are based on personal responsibility,
effort and commitment. Your success is based on what you put
into the business. Amway's business model is over 50 years
old and is based on the scale of high-quality products. If you do
the work, you can make money. If you don't do the work, you
don't make the money. There is no “get-rich- quick” mentality. If
you work hard and smart, you can do well.”
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Amway India Enterprises. All Rights Reserved.
2
Response Keywords
• Whatever you make it
• Exclusive products
• Additional Income
• Financial exibility
Response Example
Amway can be whatever you make it. For some people it is a
way to access the high quality, exclusive Amway products
which they can't get anywhere else. For others, they see it as a
way to earn additional income a month to help with some
specic needs they may have for themselves and their
families. And still others have used it to start their own business,
achieve nancial exibility, and gain the freedom to spend time
how they see t instead of working for someone else.
For ABO use only. Version 1.0 January 2014.
Amway India Enterprises. All Rights Reserved.
5 Customers might also question you by asking, “If
Amway is so great, why do so many fail?” What will you
say?
Response Keywords
• This business is not for everyone
• Willing to work hard
• Willing to learn
• Self-motivated
Response Example
You may say, “This business is not for everyone. I will not speak
for others, but I can speak about what you can and cannot
expect from Amway. You can expect that if you are willing to
work hard and willing to learn, Amway and other business
owners in your team will help you succeed. You cannot expect
to succeed if you are not self-motivated or if you are not willing
to put in the effort. But if you want more control of your life, if
you want the freedom to choose what you do, where you do it,
when you do it, and how you do it, then Amway is denitely
something you should try.”
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Amway India Enterprises. All Rights Reserved.
 How do you explain all the negative stories about
6 Amway on the Internet?
Response Keywords
• That is the web today
• 100% Money Back Guarantee
• Decide for yourself
Response Example
Your answer may include all the keywords and should be
something like this: “There isn't a business anywhere that
doesn't have critics somewhere. That is the Web today. Sure,
sometimes people have been dissatised. And some people
just don't have what it takes. But Amway is so condent in its
business and products that they provide 100% money back
guarantee. If you are not satised, you can get your money
back. Try the products and decide for yourself.”
*Conditions Apply: For complete details, visit www.amway.in
For ABO use only. Version 1.0 January 2014.
Amway India Enterprises. All Rights Reserved.
9 Clients may ask you, “How much do ABOs earn?” What
would be your reply?
Response Keywords
• Based on your performance
• Your earning potential is up to you
Response Example
Your response should be: “I love the fact that I am in control
with this business. You may do this business to supplement
your current earnings, or make it your primary source of
income. Compensation and bonuses are based on your
performance. So if you want to earn more, you can with extra
effort and achievement. You can even earn more than your
sponsor. With Amway, your earning potential is up to you. It is
really up to you.”
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You may be asked “How much time does Amway take in all?”
7 What will be your response?
Response Keywords
• You decide
• The more you put into it, the more you can get out of it
• You are in full control
Response Example
You may answer as: “You decide. You decide how much time
you put into your Amway business. Of course, the more you
put into it, the more you can get out of it. That is one of the best
things about this business—you are in full control. May be you
spend a few hours a week on the business, may be you work it
full time—you choose. You decide what is best for you.”
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Amway India Enterprises. All Rights Reserved.
10 What if a customer asks whether he has to sell
products?
Response Keywords
• Amway teaches you
• Speak with integrity
• Personal stories
Response Example
Your response may be: “We all know there are natural born
sales people, but I'm not one. And with Amway, you don't have
to be one. Amway teaches you very easy ways to sell
exclusive, high-quality products. The rst step is to try the
products yourself so that you can speak with integrity about
them and use personal stories. People don't want to hear
loads of information about the products. They just want to
know that you use them and have been satised by the results.
hat is the most powerful endorsement you can give – and it
works.”
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Amway India Enterprises. All Rights Reserved.
Why does it appear that Amway products are so
8 expensive? Which keywords will you use to answer this
question?
Response Keywords
• True value
• High-quality products
• Money back guarantee
Response Example
Your response may be something like this: “Amway offers
customers true value. For example, many of Amway's high-
quality products are highly concentrated. They may seem
expensive when you look at the price of the bottle. But when
you think of the quality of the products as well as the cost per
use, you will see that Amway products offer great value. And
Amway backs that up. They stand behind the quality and value
of their products with a money back guarantee*.”
*Conditions Apply: For complete details, visit www.amway.in
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Amway India Enterprises. All Rights Reserved.
A prospective customer asks you whether, if he joins
11 Amway, he will need to recruit new ABOs to Amway.
What will be your response?
Response Keywords
• Up to you
• Sales Commission
Response Example
Your response may be something like this: “Recruiting new
Amway Business Owners is not required. How you build your
business is fully up to you and depends on your goals.
You can be rewarded with Sales Commission when people
you sponsor and mentor sell products.”
For ABO use only. Version 1.0 January 2014.
Amway India Enterprises. All Rights Reserved.