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Resumes 16880 R
Resumes 16880 R
Resumes 16880 R
Accomplished and highly analytical professional with track record of success supporting diverse business needs
through effective research and analysis.
Contribute to strategic business planning by identifying key market factors impacting sales and profitability.
Collaborate with management and client to develop research proposals targeted to company objectives. Conduct
diverse studies and analyze results to make recommendations for business developments. Identify demographic
factors and forecast relevant trends and revenue impact. Proficient in wide range of statistical techniques and tools.
Core Competencies:
• Statistical / Economic Analysis • Data Compilation & Validation
• Market / Industry Research • Economic & Market Trends
• Research Planning / Proposals • Strategic Planning Support
• Customer / Demographic Research • Feasibility Studies & Recommendations
• Sales & Revenue Monitoring • Forecasting & Projections
PROFESSIONAL EXPERIENCE
UNITED STATIONERS SUPPLY COMPANY (through Aquent) – Deerfield, Illinois
Associate Brand Manager – Furniture Department (2007 to Present)
Contracted to monitor key performance indicators to include profit margins, variance, and quantity demanded of a
private label furniture brand, developing reports and recommendations to drive long-range revenue growth. Gather
and compile competitor consumer pricing and dealer costs for comparable brands, assessing brand strength and
guiding marketing strategy and estimate margins. Leverage Gross Margin Return on Inventory (GMROI) model to
assess profitability of furniture categories. Selected Contribution:
♦ Partner quarterly with Global Sourcing Team to monitor foreign exchange exposure impact on imports and
pricing, leveraging Census Bureau import data.
…continued…
SANDRA BROBBEY • Page 2
Compiled sales revenue data to evaluate product performance and ROI. Communicated with Division and Branch
Managers to develop marketing strategies. Provided strategic recommendations to ensure new account growth.
Analyzed customer and demographic data utilizing ACNielsen / Claritas census tract data modules;; evaluated data
from surveys, focus groups and Mystery Shoppers to determine benchmarks. Participated in strategic planning and
selection of Market Research Vendors. Coordinated with Database Administrators. Selected Contributions:
♦ Contributed to development of new ROI tracking software, including testing and application training;
ensured continued data quality control by developing data validation procedure.