UAL Level 2 Diploma

Unit 8: Extended project in creative media production

The Final Major Project – Film Marketing

STATEMENT OF AIMS

FMP unit is the summative unit within final term of the qualification. It will
provide students with a measure of self-directed learning through the
completion of a substantial creative media production and technology project.

The unit requires students to apply the skills, knowledge and understanding
developed over the entire course, to complete a creative media production project. It
will provide students with a measure of self-directed learning, and an opportunity to
further clarify their longer-term goals through their choice of an activity to explore in
greater depth

Student name Finley – Cash Waters

Student ID number 10649326

Selected film genre Horror

Please highlight Teen Coming of Age
Superhero

Suggested film title NEW YORK NIGHTMARE

 1. Please write the synopsis for your chosen film idea below.
The must use 3 act structure
Incorporate 1 element of enigma
200 – 300 Words
The reason why I have decided to do a horror film idea is that one I’m a
horror/thriller movie fan. Also, I think I can really do something with the
idea I have for this final major project. What I mean by this, is that I’m
thinking of is carrying on with my psycho theme I did and used in my horror
film movie poster, of course I won’ t be using the same horror movie poster
but I’m thinking about using the same type of theme and characters like the
weeknd character I used for my horror movie poster. Also, the movie I’m
kind of taking inspiration of is the Christian Bale horror movie ‘American
Psycho’. What I mean by this is that if you have seen American psycho and
the original psycho film and my horror movie poster then you can clearly see
that I was inspired by these two films. I was also inspired by the weeknd’s
new character from his last album, I may be mistaken but I do believe his
new look for his album was inspired by American psycho and other slasher
films. However, that’s the idea I got from watching his music videos.
Therefore, those are the main reasons why I picked to do a horror film, I can
use the same characters and inspiration I used on my original horror movie
poster.

2. You must pick one of the following to create to promote your film
Please highlight only one

Teaser Trailer

DVD Cover

Theatrical poster (landscape billboard)

 3. You must pick one of the following to create to promote your film alongside
your main choice
Please highlight only one

Teaser poster

Social media promotional image

Graphic storyboard

4. Why have you chosen these media products to market your film idea?
I think the teaser poster is enough to hype up and would really be a
great way to market the film. I believe this because I think I can say for
every marvel fan when you think of a poster for avengers’ endgame
that teaser poster comes first. Because of all the hype infinity war
made, and this endgame poster was the first thing we saw for the last
avenger’s film. And all this hype was just because of a teaser poster.

5. In the box below list all the sources you plan to research to aid you with
your project.
This can include
- Existing films
- Existing print materials
- Software tutorials
- Youtube videos
- Books / Comics
- Teaser Trailers
- Storyboards
- Filming / Photography techniques
Existing films – American psycho and psycho

6. Please list below the resources / equipment you will require to create your
chosen media products
With me doing all my stuff on photoshop, I don’t think I need
that much apart from photoshop

7. Please list the skills you will require to complete this project
Not just technical skills
Photoshop skills
Creative ideas
Lots of great planning skills

8. List additional personnel you may need and their responsibilities

With me mainly focusing and doing my work on photoshop I
don’t think I’ll be needing anybody.
 9. Who is the intended audience for your film campaign
Mainly teens and young adults

How to survive a final major project

1. Do something you enjoy – look back on projects this year and think about
what skills you’ve learnt and which you have really enjoyed. What job would
you like to do in the future? How can you apply it to your project?
LOVE YOUR PROJECT

2. Do lots and lots of research – primary and secondary are both essential.
Use a wide range of methods and resources (as covered in unit 2).

3. Manage your time – 11 weeks is not long. Just think how fast this year has
gone so far. Plan ahead and don’t fall behind. MAKE USE OF
INDEPENDENT STUDY TIME.

4. You must document everything what happens as you go along. Your entire
journey from start to finish should be fully recorded. Describe and analyse as
you go along. Every aspect of your project should be fully considered. Your
Project Action Plan and Timetable will be vital to the success of your FMP

5. Research, design, experiment, build, evaluate. Your project should evolve

over the allotted time. Be flexible and adaptable if your FMP decides to go in
a different direction than first intended

6. Critically analyse and evaluate – this will refer to the research you undertake,
the pre-production, production and post-production. Don’t just describe but
analyse, interpret, research and evaluate.

7. Listen to advice from your lecturers in formative assessment

sessions throughout the project. You might just find that as we are used to
marking work we know what the requirements are to make good/exceptional
projects. Remember, your work will be graded at Pass, Merit or Distinction,
so aim for the best grade you can and take advice on board when given