1. Which company did you visit?

We visited Himjal Beverages Privated Limited (Kinley).

2. What was your aim of the visit?

The main objective of the visit was to have a first hand industrial exposure on how a
brand like Kinley carries out its manufacturing and management activities.

3. Write a brief introduction about the industry you visited?

Himjal Beverages Private Limited is a Private incorporated on 08 August

2001. It is classified as Non-govt company and is registered at Registrar of
Companies, Hyderabad. Its authorized share capital is Rs. 50,000,000 and its
paid up capital is Rs. 46,200,000. It is involved in Manufacture of beverages.
4. What are your key take backs from the visit?

From the visit I got to learn the operations done inside the industry. The
visit helped me understand how systematically the Operations are done
from the Purification of water to Packing of the product. I got a practical
knowledge of the same. I even got the opportunity to ask the experiences
of the employees too.

5. Case Study:

There are 5,735 licensed bottlers for packaged drinking water across India,
alongside uncountable unbranded ones. As the government has failed to provide
clean drinking water at all places, private players have not just filled the gap but also
created a robust business.
Kinley packaged drinking water was introduced in India in the year 2000. The brand
promises the assurance of clean and safe drinking water. Its communication through
the years has been around trust and truth. Kinley is a brand of still or carbonated
water owned by The Coca-Cola Company and sold in many large European and
Asian countries. Its carbonated forms are used for mixers, and also available in a
variety of fruit flavors. Bottled water is growing much faster than carbonated drinks in
India, mirroring a global trend as consumers go off sugary beverages. Packaged
water grew more than twice the rate at which sodas grew. Kinley holds the top
market share in packaged drinking water.
How has Kinley used the initiative of ‘Boond Boond me Vishwas’ to highlight
the importance of purity and trust, a trait that has led the brand to become a
trusted household name in India?

Kinley intiative of the ‘Boond Boond me Vishwas' is centered on honesty

and highlighting the Importance of trust and transparency in relationships.
The campaign retreats the adage ‘Honesty is the best policy’. Kinley has stood for
purity, the trait that has led the brand to become a trusted household in India. The
campaign aims to take forward the legacy of purity and honesty. It thus focuses on
few usual everyday event, aims to awaken the realization that we can truly be at
peace by having honesty.

2) Fill the Business Model Canvas for Kinley

 Key partners – Coca-Cola
 Key activities – Raw water storage, Neutralization, Filtration,
Manufacturing bottles, Packaging and labelling.
 Key Resources – Water, Plastic, Label, Minerals
 Value Propositions – Branding, Quality, Pricing, Distribution, Packaging
 Customer relationship – Manufacturer vendor relation, Parent company,
Contact packages
 Customer segments – All kinds of customer irrespective of age or status.
 Channels – Local distributor Channel, Venders, Shorthanded by Coca-
Cola
 Cost structure – 8 to 10 lakhs per annum
 Revenue streams – Parent company : Coca-Cola, Vendors