2 puggles

(not a puppy daycare)

 Social Media Marketing
Recommendation

Pinterest - We will use pinterest because 71% of pinterests users are female, and
the target audience is dominantly female.

Facebook- Facebook has a marketplace that people often go to to buy homemade

products and crafts, so this will effectively reach the target audience.
Ad types recommendation

Photo - It would allow him to show off his work online to new people that don’t
know about his work, and he would not have to travel to craft shows to show off his
work.

Videos- Videos would allow him to showcase the process he uses to make the
products. This would make the customer feel more inclined to purchase the
homemade, labor-intensive product.
Advertising Cost Plan

Facebook: $65 total would be allocated to Facebook alone. This would be divided to promote
five different marketplace photo posts. Each post would be promoted with $13.

Pinterest: $65 is also the amount of money that will allocated to Pinterest, following the
same plan. Five photo posts showcasing the products with a small $13 promotion will be
posted.

A total of $130 should be spent on social media advertising.

Online Promotion Recommendation

We will be using google ads to showcase his new product, keywords you should use
are wood earrings, wooden clock, wooden bookmark. 70 dollars will go to google
ads to showcase his craft.