Market Weekly Gross Televisio Newspa

Revenue n per
Advertisi Advertisi
ng ng
($100s) ($100s) ($100s) SUMMARY OUTPUT
  Mobile 103.5 4.9 1.7
  Shreveport 51.6 3.3 3 Regression Statistics
  Jackson 75.8 4 1.5 Multiple R 0.719757
  Birmingham 127.8 4.2 4 R Square 0.518051
  Little Rock 134.8 3.2 4.3 Adjusted R 0.437726
  Biloxi 101.4 3.6 2.2 Standard E 49.30337
  New Orleans 237.8 5 8.5 Observatio 8
  Baton Rouge 219.6 6.7 5.9
ANOVA
df SS
Regression 1 15677.45
Residual 6 14584.93
Total 7 30262.38

Coefficients
Standard Error
Intercept -46.8238 72.36359
X Variable 40.88511 16.09919

Regression Statistics
Multiple R 0.959913
R Square 0.921433
Adjusted R 0.890007
Standard E 21.80647
Observatio 8

ANOVA
df SS
Regression 2 27884.77
Residual 5 2377.612
Total 7 30262.38

Coefficients
Standard Error
Intercept -40.26806 32.03196
X Variable 21.66028 8.068409
X Variable 19.88749 3.925141
 MS F Significance F
15677.45 6.449443 0.044106
2430.822

t Stat P-value Lower 95%Upper 95%Lower 95.0%

Upper 95.0%
-0.647063 0.541539 -223.8911 130.2435 -223.8911 130.2435
2.539575 0.044106 1.491808 80.27842 1.491808 80.27842

MS F Significance F
13942.38 29.32015 0.00173
475.5223

t Stat P-value Lower 95%Upper 95%Lower 95.0%

Upper 95.0%
-1.257121 0.264235 -122.6088 42.07272 -122.6088 42.07272
2.684578 0.043581 0.91977 42.40078 0.91977 42.40078
5.066694 0.003878 9.797592 29.97738 9.797592 29.97738