A

PROJECT REPORT

ON

“THE STUDY OF PRODUCTION, MARKETING AND DISTRIBUTION

MANAGEMENT OF AMAR ENTERPRISES”

SUBMITTED TO

SAVITRIBAI PHULE PUNE UNIVERSITY

IN PARTIAL FULFILMENT OF THE COURSE

BACHELOR OF BUSINESS

ADMINISTRATION IN

INTERNATIONAL BUSINESS

BY

VISHAL. S. LODHA

B.B.A-I.B

SEMISTER VI

ROLL NO – 5132

UNDER THE GUIDANCE OF THE

PROJECT GUIDE

PROF.DR.SHRISHTI GANGALAY

MARATHAWADA MITRA MANDAL’S

COLLEGE OF COMMERCE

PUNE 411004

YEAR 2018-2019

1
 ACKNOWLEDGEMENT

I would like to express my sincere thanks to the Savitribai Phule Pune University and
Marathwada Mitra Mandal College of Commerce for giving me the opportunity to prepare
and present this report.

“There is a good saying that the work is successfully completed if the person is guided
properly at the right time by the right person”, with that the good opportunities that we
receive as well as the efficient supervision and the most valuable the internal guidance.

Hereby I would like to express my deep gratitude to our ‘Prof. Dr. SHRISHTI
GANGALAY’, who in her busy schedule provided us with full support and encouragement,
her whole hearted co-operation throughout the progress and the completion of the project.

Last but not the least I would like to thank my friends for their encouragement and direct or
indirect support in completion of the project.

Ms. VISHAL S LODHA

T.Y.B.B.A (IB)

2
 DECLARATION

I hereby declare that the work presented in this project entitled:

“The study of production, marketing and distribution management of Amar

Enterprises”

Was carried out by me under the supervision of PROF. DR. MRS. SHRISHTI
GANGALAY from December 2018 to April 2019. This work or any part part of this work is
based on original research and has not been submitted by me to any University/Institution for
the award of any diploma or degree.

Date:

Place:

VISHAL SANTOSH LODHA

Index

3
Chapter Topic Page
no. no.

1. Introduction 6-8
1.1 Overview of the topic 7
1.2 Objective of the study 7
1.3 Significance of the study 7-8
8
1.4 Scope of the study
8
1.5 Sample design 8
1.6 Limitation of the study

2. Company profile 9-12

2.1. Company overview 10-11
2.2. Product details 11-12
2.3.Department classification 12
12
2.4.Future plans

3. Review of literature 13-23

3.1. Concept 14
3.2.History of textile 14-15
3.3.History of Indian textile industry 15-16
16
3.4.History of textile industry in Maharashtra
16-19
3.5.Global scenario 19-21
3.6.Indian textile industry 21-23
3.7.Textile industry in Maharashtra 23

4. Research methodology 24-26

4.1. Concept of research 25
4.2. Method of data collection 26
4.3.Research process 26
26
4.4. Sample design
26
4.5. Research gap of the study 26
4.6. Research limitation

5. Data analysis and interpretation 27-32

5.1.Data analysis and interpretation

6. Finding, suggestion and conclusion 33-34

6.1.Finding conclusion and suggestion

7. Bibliography 35-36

4
 7.1.Bibliography, books, websites and journal
7.2.Photo gallery
7.3. Appendix

8. Photo Gallery 37

9. ANNEXUR 38-40

5
Chapter 1

Introduction

Title:-
The study of production, marketing and distribution management of Amar Enterprises

1.1 Overview of the topic:-

In this study of project of amar enterprises it is based on the working, the process of
production, their marketing strategies, and their distribution channel.

In this study we will get to know about the strength, weakness, threats and the opportunities
which are been faced or yet to be come through amar enterprises. The study also has some
limitations which are also been explained. The product details and the product range is also

6
been stated in this study. The working and different department of classifications, companies
future plan etc.

In this study the study is been done through the data collected be the workers and the
entrepreneur of the company, from which the analysis is done, by which the solutions and
suggestion for the problems in removed.

The study also consists of the secondary as well as primary data which are collected
personally, by books, websites, and journals.

The project also consists of the photo gallery of the company and their work space.

1.2 Objective of the study:-

1. To understand the process of production in amar enterprises.

2. To study the marketing management of amar enterprises.

3. To know various marketing satrapies which are been used by them to increase the
customers.

4. To study the various government schemes and subsidies available in cloth business.

5. To study about the problems faced by amar enterprises in production, marketing and
distribution management.

1.3 Significance of the study:-

The study is based on the overall process of the production, distribution and marketing
management of the company named amar enterprises.

In this study of project of amar enterprises it is based on the working, the process of
production, their marketing strategies, and their distribution channel.

In this study we will get to know about the strength, weakness, threats and the opportunities
which are been faced or yet to be come through amar enterprises. The study also has some
limitations which are also been explained. The product details and the product range is also
been stated in this study. The working and different department of classifications, companies
future plan etc.

In this study the study is been done through the data collected be the workers and the
entrepreneur of the company, from which the analysis is done, by which the solutions and
suggestion for the problems in removed.

The study will helps to improve the working of the of the company .it will help to understand
the problems faced by the company, how to overcome them, and the solution on them .it will
help the company to improve the new techniques and the new marketing strategies.

The study will help us to know about the various drawbacks and the things in which the
company lacks behind. By the study of the project will help in the future planning of the
company, we can understand the demand of the consumers and the demand on particular
product.

1.4 Scope of the study:-

7
1. The study of production management gives us the idea of proper plant layout

2. Helps in knowing of the production strength, quality of production, and time taken for it.

3. Helps in monitoring and controlling the distribution chain from supplier to the consumer.

4. Distribution management gives us information about the inventory and logistic.

5. Helps in selecting the target markets.

6. Marketing keeps the customers connected with the seller.

1.5 Sample design:-

1. Observing the various techniques applied by the company for various marketing skills
2. Preparing a questionnaire and asking it to the owner of the company and knowing their
response.
3. Analyzing the responses received by the questionnaire method of the owner
4. The study is based on secondary data as well as primary data which have been collected
from different journals, papers, annual reports and through internet also.
5. The data is been analyzed with the help of important statistical data.
1.6 Limitation of the study:-
1) The study is limited to only the ladies cloth wear
2) As the time for the overall study was not so enough so the study is limited to less products
in production.
3) As the time for the study was less so the retail unit cannot be explained in details.

8
Chapter 2

Company profile
2.1 Company overview:-
Details of amar enterprises:-
 Amar enterprises are a ladies cloth store which is registered in year 1978 and which is owned
by Santos loch.
Amar enterprises is located on shivaji road opposite of parkas departmental stores, 603
budhwarpeth pune 411002.it can also be located on Google maps.
Amar enterprises popularly known for the ladies outfit.
Amar enterprises are a producer of various ladies korus and leggings, also a wholesaler, a
distributer and also a retailer too.
Product range available here are as follows:-
1. Gowns
2. Night
3. Night suits

9
4. Stoles
5. Pupates
6. Curtis
7. Leggings
8. Tops
9. Sal war
10. Patiala
11. Anarkalie kuris
Here one can find the costing range of products from minimum 100rs to 2500rs
The timings of the store is
 Monday - close
 Tuesday - 10:30am to 9:30pm
 Wednesday -10:30am to 9:30pm
 Thursday -10:30am to 9:30pm
 Friday -10:30am to 9:30pm
 Saturday -10:30am to 9:30pm
 Sunday -10:30am to 9:30pm
Here there are special happy hours for the customer in the retail store between 2:00 pm to
4:00 pm in this time the customer will get additional 10% off on all products. Here once in
every 3 months there is a sale for the removal of old stock which is also applicable in the
wholesale store.
Here the modes of payment accepts are cash, debit cards, credit cards, visa, neck mobile
transfer, bank transfer, Google pay, brim up, pay tm etc.
Contact details.
Store name:-Amar Enterprises
Contact number (owner):- 9767810004, 9921223443
The company amar enterprises are popularly known for ladies outfit manufacturing and
whole selling.
There are three departments in the company the retailing wholesaling and the production
department.
The working of all three departments of company is chandelled by the single person and
under him there are several workers and dealers which also help in the company for working.
The production of the products is done in pane only; mainly the production of kuris and
leggings is done on a large scale.
The products of the company are sold in various places in pane as well as outside areas of
pane too.
The whole sale of the products is done in another place and the production is done in another
place as well the retail shop is situated in some another place.

2.2 Product details:-

Amar enterprises id popularly known for the ladies outfits.
There is much product range available in production, wholesale as well as retail counter too.
Product range in production unit
The product range which is manufactured or is been produced by amar enterprises company
are as follows,
1) Leggings
2) Kuris
10
3) Antalkalies
4) Gowns
The raw materials for the production of the products are brought from different areas and are
assembled according to the requirement and the colour schemes.
Product range in wholesale unit
The product range which is available in the wholesale unit of amar enterprises are as follows.
1) Leggings
2) Kuris
3) Antalkalies
4) Gowns
5) Duppatas
6) Stoles
7) Tops
8) Patiala
9) Palazzo
10) Shrugs
11) Jeggins
12) Jeans
In the wholesale unit there is some products of which the paid dealer ship of product is been
taken of all over pune
Product range in retail unit
The product range which is available in the retail unit is as follows.
1) Gowns
2) Stole
3) Night suits
4) Leggings
5) Kuris
6) Anarkalies
7) Duppatas
8) Tops
9) Patiala
10) Palazzo
11) Shrugs
12) Jeggins
13) Jeans
The products sold in the retail unit are not only purchased form their own company but also
from the some other companies too.

2.3 Department classification:-

The department classification of amar enterprises is done on the basis of type of business.
Basically there are three departments and they are

1) Production

2) Wholesale & distribution

3) Retailing

2.4 Future plan of the company:-

11
The future plans of the company in next 5 years are as follows.

1) To increase the sale and the turnover up to 40%.

2) To be known by everyone as a brand.

3) To make 100% self production unit.

4) To have more retail outlets.

5) To start production of shirts in men’s wear.

6) To cover a larger market place.

7) To export the products to various countries.

12
Chapter 3

3.1 Review of literature 1

Indian textile industry has been growing really well. Increase in the young population and
also due to the increase in the use of plastic money the demand is increasing in the domestic
market which is met by the increasing supply supported by the new women working force.
Also our stand in the world market is stronger than ever, with the quantitative restrictions on
china we are in a better position now. Many Indian companies have bought western brands
which has made penetration in the UN and the USA fairly easy further strengthening our
exports, but we are facing stiff competition from countries like Indonesia and Bangladesh so
there’s a lot more to be done. The industry needs more investment in this sector and also
needs to modernize to compete with the other countries as our equipments and machinery are
still outdated and even our labour laws are restrictive which pose a serious threat on the
further growth of this industry. So though India has its strengths it also has its weaknesses
which are needed to be taken care of to increase our share in the world textile trade.

1
https://www.textilemates.com
13
3.2 History of textile
No one knows when exactly the spinning and weaving of textile began. It has been said that
people knew how to weave even 27000 years ago. This was even before humans were able to
domesticate animals. The oldest actual fragment of cloth found was in southern turkey.

People used fibers found in nature and hand processes to make fibers into cloth. Even though
high technology was not available, skilled weavers created a wide variety of fabrics. Dyeing
of fabrics was done to satisfy the universal human need for beauty. Within time, more
complex social and political organization of people evolved. With the growth of cities and
nations, improvements in technology came into place and there was a substantial
development in the international trade, both of which involved textiles.

Chinese textile was considered to be the most significant in international trade. Historians
have claimed that silk from china has reached ancient Greece and Rome along a trade route
called the Silk Road in the latter part of the second century back. And Egypt in 1000 back.
The Romans also imported cotton from nearby Egypt and from India. Archaeologists have
found facilities for dyeing and finishing cotton fabrics in settlements throughout the roman
world. During the middle ages, the production and trading of the plant called ‘wood’, an
important source of dye was a highly developed industry. During the fifteenth century, trade
fairs in southern France provided a place for the active exchange of wools from England and
silks from the Middle East. The economic activities surrounding these events gave rise to the
first international banking arrangements. Even the discovery of America was a result of the
desire of Europeans to find a faster route not only to the spices but also to the textiles of the
orient. Textile trade quickly took root in America, as colonists sold native dyes such as indigo
and cochineal to Europe and bought cottons from India. Although advances were being made
in the technology of textile production, the manufacture of cloth in Western Europe in 1700
was still essentially a hand process. Yarns were spun on a spinning wheel and fabrics were
woven by hand-operated looms.

A major reorganization of manufacturing of a variety of goods occurred during the latter half
of the 1700s in Western Europe. These changes, known as the ‘industrial revolution’, altered
not only technology, but also social, economic, and cultural life. The production of textiles
was the first area to undergo industrialization during the seventeenth and eighteenth centuries
as the result of an economic crisis. Good quality textile products, produced inexpensively in
India and the Far East, were gradually replacing European goods in the international market.
In Britain, it became imperative that some means be found to increase domestic production,
to lower costs, and to improve the quality of textiles. The solution was found in the
substitution of machine or nonhuman power for hand processes and human power.
3.3 History of Indian textile Industry
The history of textiles in India dates back to nearly five thousand years to the days of the
hardpan civilization. Evidences that India has been trading silk in return for spices from the
2nd century have been found. This shows that textiles are an industry which has existed for
centuries in our country. Recently there has been a sizeable increase in the demand for Indian
textiles in the market. India is fast emerging as a competitor to china in textile exports. The
government of India has also realized this fact and lowered the customs duty and reduced the
restrictions on the imported textile machinery. The intention of the government’s move is to
enable the Indian producers to compete in the world market with high quality products. The

14
results of the government’s move can be visible as Indian companies like Arvin mills,
mafatlal, Grasim; reliance industries have become prominent players in the world. The Indian
textile industry is the second largest in the world-second only to china. The other competing
countries are Korea and Taiwan. Indian textile constitutes 35% of the total exports of our
country.

The history of apparel and textiles in India dates back to the use of mordant dyes and printing
blocks around 3000 by. The foundations of the India’s textile trade with other countries
started as early as the second century by. A hoard of block printed and resist-dyed fabrics,
primarily of Guajarati origin, discovered in the tombs of foster, Egypt, are the proof of large
scale Indian export of cotton textiles to the Egypt in medieval periods.

During the 13th century, Indian silk was used as barter for spices from the western countries.
Towards the end of the 17th century, the British east India Company had begun exports of
Indian silks and several other cotton fabrics to other economies. These included the famous
fine muslin cloth of Bengal, Orissa and Bihar. Painted and printed cottons or chintz was
widely practiced between India, java, china and the Philippines, long before the arrival of the
Europeans.

India textile industry is one of the largest textile industries in the world. Today, Indian
economy is largely dependent on textile manufacturing and exports. India earns around 27%
of the foreign exchange from exports of textiles. Further, India textile industry contributes
about 14% of the total industrial production of India. Furthermore, its contribution to the
gross domestic product of India is around 3% and the numbers are steadily increasing. India
textile industry involves around 35 million workers directly and it accounts for 21% of the
total employment generated in

The economy strengths of Indian textile industry are as follows -

Huge textile production capacity

Efficient multi-fibber raw material manufacturing capacity
Large pool of skilled and cheap work force
Entrepreneurial skills
Huge export potential
Large domestic market
Very low import content
Flexible textile manufacturing systems

Weaknesses of Indian textile industry are as follows -

Increased global competition in the post 2005 trade regime under two
Imports of cheap textiles from other Asian neighbours
Use of outdated manufacturing technology
Poor supply chain management
Huge unorganized and decentralized sector
High production cost with respect to other Asian competitor

3.4 History of textile industry in Maharashtra:

Maharashtra, the industrial powerhouse of India occupies a prominent place in the
country’s economy. Mumbai is the commercial and financial capital of India. It has the

15
presence of all leading industrial and corporate houses of the country. The Maharashtra
state is the major

Producer of cotton, sugarcane, ground nut, sunflower, soya bean and vegetables.

Maharashtra is a state, which is known for its higher educational institutions. The state is
equally good for the fields like engineering, medical, management and other professional
courses. There are large numbers of institutes for the above fields.

3.5 Global scenario

The textile and clothing trade is governed by the multi-fiber agreement (mea) which came
into force on January 1, 1974 replacing short-term and long-term arrangements of the 1960’s
which protected us textile producers from booming Japanese textiles exports. Later, it was
extended to other developing countries like India, Korea, Hong Kong, etc. Which had
acquired a comparative advantage in textiles? Currently, India has bilateral arrangements
under mea with use, Canada, Australia, countries of the European commission, etc. Under
mea, foreign trade is subject to relatively high tariffs and export quotas restricting India’s
penetration into these markets. India was interested in the early phasing out of these quotas
in the Uruguay round of negotiations but this did not happen due to the reluctance of the
developed countries like the us and eke to open up their textile markets to third world imports
because of high labor costs. With the removal of quotas, exports of textiles have now to cope
with new challenges in the form of growing non-tariff / non-trade barriers such as growing
regionalization of trade between blocks of nations, child labor, anti-dumping duties, etc.
Nevertheless, it must be realized that the picture is not all rosy. It is now being admitted
universally and even officially that the year 2005 ad is likely to present more of a challenge
than opportunity. If the industry does not pay attention to the very vital needs of
modernization, quality control, technology up gradation, etc. It is likely to be left behind.
Already, its comparative advantage of cheap labor is being nullified by the use of outmoded
machinery.
With the dismantling of the mea, it becomes imperative for the textile industry to take on
competitors like china, Pakistan, etc., which enjoy lower labor costs. In fact the seriousness
of the situation becomes even more apparent when it is realized that the non-quota exports
have not really risen dramatically over the past few years. The continued dominance of yarn
in exports of cotton, synthetics, and blends, is another cause for worry while exports of
fabrics are not growing. The lack of value added products in textile exports do not augur well
for India in a non-mea world.
Textile exports alone earn almost 25 percent of foreign exchange for India yet its share in
global trade is dismal, having declined from 10.9 percent in 1955 to 3.23 percent in 1996.
More significantly, the share of china in world trade in textiles, in 1994, was 13.24 percent,
up from 4.36 percent in 1980. Hong Kong, too, improved its share from 7.06 percent to
12.65 percent over the same period. Growth rate, in us$ terms, of exports of textiles,
including apparel, was over 17 percent from 1993-94 to 1995-96. It declined to 10.5 percent
in 1996-97 and to 5 percent in 1997-98. Another disconcerting aspect that reflects the
declining international competitiveness of Indian textile industry is the surge in imports in the
last two years. Imports grew by 12 percent in dollar terms in 1997-98, against an average of
5.8 percent for all imports into India. Imports from china went up by 50 percent while those
from Hong Kong jumped by 23 percent.

16
China:

China's investment spending in the textile industry slumped 20 percent in the first two
months of this year from the same period in 2008, the national bureau of statistics said.
Textile industry spending accounted for 0.9 percent of the nation's overall investment of 1.03
trillion Yuan, down 0.5 percentage point from a year earlier, the statistics bureau said.
China's garment and textile exports tumbled 15 percent to $21.9 billion in the two months
from a year earlier, customs data show. Exports of yarn, fabrics and textile products totalled
$7.29 billion, down 21 percent, while apparel exports fell 11 percent to $14.6 billion, the
Beijing-based customs bureau said on March 11.

Bangladesh:

Swedish firms have expanded outsourcing in Bangladesh. Swedish firm engaged in

outsourcing home textiles and home furnishing items is planning to expand its operations in
Bangladesh. Rag exports are expected to surge despite global recession. The readymade
garment sector, one of the pillars of the Bangladesh economy, is definitely in a positive mode
despite global financial meltdown. The three-day Bangladesh apparel and textile exposition
(batexpo) wooed foreign buyers to buy apparel products.

Cambodia:

Cambodia's garment industry is the country's biggest industrial employer, and is now
struggling against stiffer global competition and slowing demand. Many Chinese and Korean
companies have established a presence in Cambodia for years.  Now, more than 10 Chinese-
owned factories have moved to cheaper markets, leaving hundreds of thousands of garment
workers from the provinces facing destitution, reported phantom pen times in early 2008.the
garment industry earns 80 percent of Cambodia’s foreign exchange earnings and employs an
estimated 350,000 people in more than 300 factories. The industry began to grow after a the
country passed a new labour laws encouraging labour unions and allowed the international
labour organisation (ilk) to inspect factories and publish its findings. In turn, the United
States agreed to cut tariffs on Cambodian garment exports, buying 70 percent of all of the
country's textiles in the 1990s. 

Cambodia maintained its higher working conditions after the deal expired in 2005, and
garment-making has made the national economy one of the fastest growing in the region.
The World Bank reported that the industry grew only 8.0 percent in 2007 compared to the
growth of up to 20 percent previously. The Cambodia ministry of commerce said that the
apparel exports had declined since October 2007, mainly due to the us economic slowdown.
Exports to the United States slipped 1.44 percent in the first quarter of 2008, compared with
the same period in 2007. Predicted trend .the Cambodia’s free trade union (fut.) said that the
factory owners are looking abroad for greater productivity and lower costs. Kiang Monika,
manager at the garment manufacturers association of Cambodia, commented that many
manufacturers could move to Vietnam, Bangladesh or India if they could get lower costs.
Production costs, oil and power, are high in Cambodia, and the demand for higher wages also
put the country's garment industry in danger, he said. Factory owners are also facing a
proliferation of labour unions and illegal strikes. Experts predict that in 2009 Cambodia
would even see more competition when we restrictions on Chinese textile exports are
scheduled to end.  China and Vietnam are still Cambodia’s direct competitors.

Major manufacturers and their market share

17
In 2006, the largest apparel manufacturers and exporters were countries from the Asia-pacific
region which included countries like china, Hong Kong, Philippines, Malaysia, Indonesia,
Bangladesh, silence, Pakistan, Thailand and India. The other major apparel manufacturing
nations were use, Italy, Germany and Mexico.

Country wise market share

Global trade volume and trends

As the apparel manufacturing industry has become more labour intensive and requires less
capital investment, its concentration is shifting more towards the developing countries and
even constituting large amount of their exports. They are concentrating more on developing
countries as the labour cost is very less in such countries. This can be analyzed by the fact
that the apparel production in industrialized countries decreased between 1980 and 1996,
where as the production increased in developing countries during the same period. Similar
trend was seen in exports, the apparel exports of developing countries increased six times
between 1980 and 1997, and that of developed economies rose by 150%.

The global apparel industry’s total revenue in 2006 was us$1,252.8 billion, which was
approximately 68% of the overall industry value. Asia pacific constitutes the largest amount
of production and trade in the apparel industry worldwide.

Region wise share of total trade revenue (2006)

Region % share
Asia pacific 35.40%
Europe 29.40%
Use 22.30%
Rest of the world 12.90%

China had captured 65% of the global market share towards the end of 2006 in total apparel
exports. The other major apparel exporting nations include use, Germany, Hong Kong, Italy,
Malaysia, Pakistan, Thailand and India.

Exports of apparels in 2006

Country Us $ billion
18
 China 8,260.921
Hong Kong 1,723.210
Italy 1,353.586
Malaysia 1,255.069
Germany 669.130
Pakistan 618.830
Thailand 597.758
Use 595.171
India 522.463

3.6 Indian textile industry

Introduction
The textile industry is the largest industry of modern India. It accounts for over 20 percent of
industrial production and is closely linked with the agricultural and rural economy. It is the
single largest employer in the industrial sector employing about 38 million people. If the
employment in allied sectors likes ginning, agriculture, pressing, cotton trade, jute, etc. Are
added then the total employment is estimated at 93 million. The net foreign exchange
earnings in this sector are one of the highest and, together with carpet and handicrafts,
account for over 37 percent of total export earnings at over us $ 10 billion. Textiles, alone,
account for about 25 percent of India’s total fore earnings.

India’s textile industry since its beginning continues to be predominantly cotton based with
about 65 percent of fabric consumption in the country being accounted for by cotton. The
industry is highly localized in Ahmadabad and Bombay in the western part of the country
though other centres exist including Kanpur, Calcutta, Indore, Coimbatore, and Sholapur.

The structure of the textile industry is extremely complex with the modern, sophisticated and
highly mechanized mill sector on the one hand and the hand spinning and hand weaving
(handloom) sector on the other. Between the two falls the small-scale power loom sector.
The latter two are together known as the decentralized sector. Over the years, the
government has granted a whole range of concessions to the non-mill sector as a result of
which the share of the decentralized sector has increased considerably in the total production.
Of the two sub-sectors of the decentralized sector, the power loom sector has shown the faster
rate of growth. In the production of fabrics the decentralized sector accounts for roughly 94
percent while the mill sector has a share of only 6 percent.

Being an agro-based industry the production of raw material varies from year to year
depending on weather and rainfall conditions. Accordingly the price fluctuates too.

The ministry of textiles under the government of India has taken some significant steps to
arrest these problems. It has framed "the national textile policy 2000" to address the aforesaid
issues. This policy aims at negating these problems and increasing the foreign exchange
earnings to the tune of us$ 50 billion by the year 2010. It includes rational road-maps for the
development and promotion of all the sectors involved directly or indirectly with the textile
industry of India. Further, the policy also envisages bringing the unorganized decentralized
textile sector (which accounts for 76% of textile production) at par with the organized mill

19
sector. Furthermore, the policy also aims at introducing modern and efficient manufacturing
machineries and techniques in the Indian textile sector

Current industry scenario:

Close to 14% of the industrial output and 30% of the export market share is contributed
directly by the Indian textile industry. Indian textile industry is also the largest industry when
it comes to employment that generates jobs not just within but also in various support
industries like agriculture. As per a recent survey the textile industry is going to contribute 12
million new jobs in India by 2010 itself.

Indian textile industry is as old as the word textile itself. This industry holds a significant
position in India by providing the most basic need of Indians. Starting from the procurement
of raw materials to the final production stage of the actual textile, the Indian textile industry
works on an independent basis.

The final phase-out of the multi-fibber arrangement (moa) and the system of quotas that has
governed the global trade in textiles and apparel for the last forty-two years has significantly
altered the institutional rules of trade in the textile and clothing industry. With the elimination
of all remaining quotas on apparel from January 1 2005, the textile and clothing sector is now
fully integrated into the regulatory framework of the general agreement on tariffs and trade
(get) of the world trade organization (two). Buyers are now free to source textile and apparel
in any amount from any country; suppliers are similarly free to export as much product as
they are able, subject only to a system of national tariffs. As global competition intensifies
under the new quota-free trading regime, countries are bracing for major changes in the
structure of sourcing and apparel supply worldwide. With the removal of the quotas, it was
expected that the developing countries, which have a major play in the textile industry will
benefit themselves as they have stable supply network, experience in networking, capacities
for scaling up and the ability to offer a full bundle of services. It was also expected that
smaller countries, which enjoyed the restriction on trade will fall out from the picture.

Investments in the textiles sector can be accessed on the basis of three factors:

 Plan schemes such as the techno up-gradation funds scheme (tuffs), technology
mission on cotton, apparel parks, etc. Under the tuffs scheme, a total of rest 916
billion has been disbursed for technology up gradation. There are around 26 apparel
parks in eight states in India, with a total estimated investment of rest 134 billion
 Industrial entrepreneurship memorandums implemented from 1992 to ague 06,
amounting to rest 263 billion
 Foreign direct investments inflows worth us$ 910 million have been received by the
textile industry between ages 91 and may 06, which account for 1.29% of total fid
inflows in the country.

As of now, the general impression any individual would get about the Indian textile industry
leaders in the past few months is that it is in a major decline state. The following could be the
reasons that attribute to this decline.
20
  Global recession
 Less export orders due to reductions in inventories by global retail giants like wall-
mart
 Rising price of raw materials like cottons
 Infrastructure bottlenecks such as power, particularly in Tamil nadir

In the times of adversity, like what we are facing right now, it is an immediate task for all
stake holders to pause for a moment and take stock of the difficulties and chart plans for
sustainability and growth of the Indian textile industry.

With the opening of world markets and the abolition of textile quotas since 2005, there came
a negative situation as well. But, hindsight is always 20-20. Indian textile industry should
have focused on all major sectors right from fibre to fashion and planned for an organized
growth across the supply chain so as to compete with china and even countries such as
Pakistan, Vietnam and Thailand, which are also growing from the textile perspective. Instead,
the industry had put majority of its stock in the spinning sector. This is clearly evident in the
utilization of technology up gradation fund scheme effectively by the spinning sector.
Although it is a positive outcome, the industry did not focus on many other value adding
segments such as weaving and finishing. Indian power loom sector, which enables value-
addition is a highly unorganized industry and needed major up gradation. As of now, the
power loom segment is also picking up where in many of the unorganized power looms are
becoming organized. Technical textiles sector is still in its infancy and a tangible growth will
be highly visible by 2035 when the growth in this sector will be exponential.

3.7 Textile industry in Maharashtra2

Introduction:
Maharashtra is one of the most industrialized states of India, it occupies the western and
central parts of the country and extends over the sahyadri mountains; a vast stretch of 720
kilometres of the Arabian Sea coast providing it a beautiful backdrop. The present state of
Maharashtra was formed on May 1, 1960 on unit-lingual principle.

Maharashtra has an excellent infrastructure to play a key role in the growth of the textiles
industry. It accounts for about 65 million kg of cotton production which is 25% of the
country's total. The textile industry of the State holds a strategic importance in the country as
it is the single largest employer and contributes around 27% of India's total exports. The state
contributes 10.4 per cent to the country's textile and apparels output. Also, the state accounts
for 10.2 per cent of the country's employment in the sector. It produces nearly 272 million kg
of cotton yarn or 12 per cent of India's total production. It has an installed capacity of 1.66
million spindles, equivalent to 17 per cent of the country's capacity.
It also holds immense future potential in global markets, particularly in value added segments
like garments and ready-to-wear goods. Besides, the textile parks are being set up in
Maharashtra in order to maintain its leadership position in textile exports and production.
These Textile Parks are aimed to provide world class infrastructural components for textile
sector and enhance its productive capacity.

2
http://www.doingbusinessinmaharashtra.org

21
The phasing out of the export quota is expected to provide a fillip to the textile industry in the
country. With the global trade in textile and clothing expected to grow from US$ 356 billion
at present to US$ 600 billion by 2010, the state has an opportunity to leverage its existing
strengths to capture a larger share of the textile market.
The state's key competitive advantage in the textile industry is the abundant availability of
raw material (cotton) and large base of a skilled workforce. The State Government is also
taking steps to strengthen the textile industry in the state by establishing textile parks at
Nagpur, Dhule and Ambernath. The key players in the state include Bombay Dyeing, Century
Textiles and Raymond.
Raymond plans to expand its denim manufacturing capacity at Yavatmal from 20 million
meters per annum to 30 million meters per annum at a total project cost of US$ 28 million.
Carrera Holding Inc proposes to set up a green-field textile project in the country with an
estimated investment of US$ 130 million at Kolhapur. The company has identified two
locations in India, one of which is the SEZ near JNPT port near Mumbai.
Maharashtra state is made up of 35 districts, which are grouped into six divisions namely:

Amravati division: Akola, Amravati, buldhana, was him and yavatmal

Aurangabad division (marathwada): Aurangabad, bed, gingili, Jana, later, handed,
osmanabad and parbhani,
Konkani division: Mumbai city, Mumbai suburban, raged, ratnagiri, sindhudurg and thane
Nasik division: ahmednagar, dholes, jargon, nandurbar and Nasik
Nagpur division: bandana, chandrapur, gadchiroli, gondola, Nagpur and ward,
Pune division: Kolhapur, pane, single, samara and Sholapur
The languages spoken in the state of Maharashtra are Marathi, Hindi and English.
Geographically there are three major regions in the state of Maharashtra. First is the
sahyadri range, a series of crowning plateau. The second major region, Konkani, a narrow
coastal low land lying between the Arabian Sea and sahyadri range. The third major region
is the Sapura hills along the northern border. Pune has close proximity to Mumbai. The
main centres of production of cloth in pane are junior, barmaid, sawed and man char. Pane
is famous for cotton saris and khans (blouse pieces). It is a place of pithiness and pita bars.

Mumbai was the centre of textile trade post independence. Many textile industries or mills
cropped up and trade was prospering. Buyers from all over India and neighbouring countries
traded in Mumbai. All types of cloth are manufactured and traded in Mumbai, since it is the
apex market of India.

Sholapur can be called as the city of power looms and handlooms. The co-operative sector
is very much in existence in this city. Sholapur is famous for the manufacture of bed linen,
towels, etc. The manufacturing companies are more in and around Sholapur. Ichalkaranji
can be called as the manufacturing hub of dhotis and cotton saris. Like Sholapur there

Are many power looms situated in Ichalkaranji? Yarn manufacturing companies are more
in Ichalkaranji. There are a lot of handlooms as well.

Yeola is famous for manufacturing of silk dhotis and uparnae used while performing
pumas. In every household there is a handloom placed. Nagpur is considered as a generator
of handlooms. Amongst the large scale industrial establishments in Nagpur, textile mills
come first. Weaving industries in Nagpur are one of the important industries in Nagpur.

22
23
Chapter 4

Research methodology3

4.1 Concept of research:-

Introduction
As it is indicated in the title, this chapter includes the research methodology of the
dissertation. In more details, in this part the author outlines the research strategy, the
research method, the research approach, the methods of data collection, the selection of
the sample, the research process, the type of data analysis, the ethical considerations and
the research limitations of the project.

Research
The research was been made on the shop named Amar Enterprises. The research includes
about the overall process and working of the shop and its departments.

3
http://www.textileassociationindia.org
24
A
R
c
iD
u
Q
v
p
x
E
s
e
lr
ta
n
d
h
m
Research meaning
The research can be defined as the process used to collect information and data for the
purpose of making business decisions. The methodology include publication research,
interviews, surveys and other research techniques, and could include both present and
historical information and helps in finding new strategy for the business.

Research type
Based on the nature of study and its implications research is classified into different types.
Many researchers classify research into various categories based on various angles of
comprehension

4.2 Method of data collection

The method of collection of the data was done by the process of interview and by working at
Amar Enterprises as it is my own shop.

4.3 Research process

Firstly the topic which I have taken is on my own shop so it made me little bit easy to make
the project the objectives of the project were made from which the overview significance.
Then the literature review was been collected through secondary data. The interview was
taken on 24 January 2019 with the owner of the shop Amar Enterprise, so as to gain the
information for the study and making of the project. The interview was done after explaining
them the nature and the objectives of the study and the opportunities they will be getting after
knowing the conclusion of the study. The interview took place at the shop and lasted for
approximately 30 to 40 minutes. After collection of the data the analysis of the ouestioneary
is been done and then the data analysis and interpretation and then the findings and
conclusion of the data is been done. The interview was done only with the single owner of the
shop . And the oral interview was conducted with the workers of the shop

4.4 Sample design:-

25
  Observing the various techniques applied by the company for various marketing skills
 Preparing a questionnaire and asking it to the owner of the company and knowing
their response.
 Analyzing the responses received by the interview method of the owner
 The study is based on secondary data as well as primary data which have been
collected from different annual reports, websites, and interview and through internet
also.
 The data is been analyzed with the help of important statistical data.

4.5 Research gap of the study

The research on Amar Enterprises is done to know about the overall progress and future
scope of the business. To know the opportunities and the weakness of the shop.
This study will also help me analysing and coming over the weakness of the business as it is
my own shop. This project will help me in the business development and expansion.

4.6 Research limitations

 The study is limited to only the ladies cloth wear
 As the time for the overall study was not so enough so the study is limited to less
products in production.
 As the time for the study was less so the retail unit cannot be explained in details.
 In some cases participants may refused to speak against their organizations
 The research is based only upon the interview of the single person.

26
Chapter 5

5.1 Data analysis & interpretation

Name of owner: - Santosh. A. Lodha.

Age of owner: - 46

Questions

1) What products do you manufacture?

Leggings

Kurtis

Antalkali

Gowns

Analysing: - Amar enterprises till now only manufactures ladies wear products.

2) What is the average quantity manufactured in daily basis?

27
Leggings – 40%

Curtis – 25%

Antalkalies – 10%

Gowns – 25%

Analysing: - the production of leggings is done mostly and kurties and gowns are done in an
average range.

40%

3) What are the products available in the retail shop?

→Gowns, Stole, Night suit, Leggings, Kurtis, Anarkalies, Pupates, Tops, Patiala, Palazzo,
Shrugs, Juggins, Jeans

4) Who is your target customer?

Ladies

Analysing: - Amar enterprises is only the ladies shop, wholesaler and manufacturer

5) How many people do you have in the marketing department?

→Do not have any marketing department.

Analysing: - Amar enterprises do not have any marketing department. They have some sales
persons for the sales.

6) Do you have any offers in retail, wholesale shop? Specify if yes?

→yes

End of season sale, discount, coupons, and stock clearance.

Analysing: - to remove the dead stock or for the increasing of sale the above techniques are
been used by Amar enterprises.

7) In which areas do you supply your products?

A] Pune – 60%

B] Outside pane – 25%

C] Other – 15%
28
Analysing: - Most of the products of amar enterprises is been supplied in pune and then some
products are supplied near pane and very less products are supplied in other areas.

15%

8) Do you have any specific department for marketing?

A] No

Analysing: - Amar enterprises have only the sales persons for the marketing of products

9) Is there any budget for the promotion of products?

→No

Analysing: - There is no budget specified for the promotion of the products. Promotion is
done when ever it’s needed.

10) Is your brand registered?

A] Yes

Analysing: - The company Amar enterprises is registered and the production products is not
registered but are manufactured under the name of Amar enterprises

11) Which marketing strategies do you use?

A] Incentives – 50%

B] Allowance – 20%

C] Bonus – 30%

Analysis: - Amar enterprises mostly give incentives to their sales person and according to
their performance the bonus and allowance is been given

30%

29
12) Do you keep updates related to government schemes and policies or any changes, if yes
specify?

→yes, we keep updates related to government schemes, subsidies, and tariffs.

Analysing: - Amar enterprises have appointed a CA for keeping the updates related to the
government schemes and policies. Who also keeps maintaining the stock records?

13) Do you face any problems related to the dead stock; if yes specify how you solve it?

→yes, they face dead stock problem, and is solved by selling it in half price

Analysing :- The problem of dead stock is not so much remained , the quantity of it is
comparatively very less , so it is been removed by selling it on half of its price which also
doesn’t affect the profit .

14) The types of labour you required?

A] semi skilled

B] Unskilled

Analysing: - Amar enterprises need semi skilled labours for the work under the owner and
unskilled labour for the delivery work.

15) Where do you face much of the problem?

A] Production – 60%

B] Marketing – 10%

C] Distribution – 20%

D] Retailing – 10%

Analysing: - Amar enterprises face much of the problem in the production units because of
the matching of the designs.

20%

16) Which other companies gives you a tough competition?

A] Style

B] Go colours

C] Nisha

30
Analysing:-Amar enterprises can give a tough competition to Nisha and Style, and it will
require some more time to give competition to go colours

17) Which products have the high demand in the market?

A] Leggings – 35%

B] Duppatas – 15%

C] kurties – 30%

D] Jeans – 20%

Analysing:-

20%

31
Chapter 6

6.1 Finding, conclusion and suggestion.

Findings and suggestions are based upon the analysis of the data.

 The business is only limited till the ladies wear products and can be suggested that
there is much more growth in gents wear and kids wear products too.
 There is maximum sale of leggings done and is suggested to increase the production
of gowns and kurties to increase the sale.
 The dead stock is been gathering a lot of time which requires some offers to remove
the dead stock. It is been suggested to make more concentration towards the
demand so the problem of dead stock can be minimised.
 Maximum of the products are been supplied in pune only and is been suggested to
increase the area of supply of products and also increase the number of sales man.
 It is suggested that to keep a marketing department which will help a lot in acquiring
a larger market place.
 As the products manufactured are not been registered as they are UN branded so it
is suggested that to register the brand of the products to get u recognised in the
market.

32
 The types of labour required are mostly unskilled or semi skilled. It is suggested that
to keep skilled workers also which can help in knowing new ideas.

33
Chapter 7

7.1 Bibliography books, website, journals.

 The New Rule Of Retail:-A book by Robin Lewisand Michael Dart
 The Indian Retails:-Insights of an Indian retailer
 Impact Of Organised Retailing On Unorganised Retailing In India:-A book by
Girija Smitha
 http://www.indiamba.com/faculty_coloum/FC1058/fc1058.html
 http://episteme.net.in/web.content/d.73/content/393/attachment/15-effictsof.pdf
 http://shodhganga.infibinet.ac.in/bitstrean/10603/119304/7/07_chapter
%202%20_review%20of%20literature%20and%20methodology.pdf

34
7.2 Photo gallery

35
 ANNEXURE

QUESTIONNIARE

Name of the shop :-

Name of owner: -

Age of owner: -

Questions

1) What products do you manufacture?

→
36
Leggings

Kurtis

Antalkali

Gowns

2) What is the average quantity manufactured in daily basis?

Leggings –

Kurtis –

Antalkalies –

Gowns –

3) What are the products available in the retail shop?

4) Who is your target customer?

5) How many people do you have in the marketing department?

6) Do you have any offers in retail, wholesale shop? Specify if yes?

7) In which areas do you supply your products?

A] pune –

B] Outside pune –

C] Other –

8) Do you have any specific department for marketing?

9) Is there any budget for the promotion of products?

10) Is your brand registered?

37
→

11) Which marketing strategies do you use?

A] Incentives –

B] Allowance –

C] Bonus –

12) Do you keep updates related to government schemes and policies or any changes, if yes
specify?

13) Do you face any problems related to the dead stock; if yes specify how you solve it?

14) The types of labour you required?

15) Where do you face much of the problem?

A] Production –

B] Marketing –

C] Distribution –

D] Retailing –

16) Which other companies gives you a tough competition?

17) Which products have the high demand in the market?

38
→

A] Leggings –

B] Dupates-

C] Kurtis –

D] Jeans –

39