Allison G.

Adams
55 Linn Drive • Verona, NJ 07044 • C (862) 432-7382 • allison.g.adams@gmail.com

PROFESSIONAL EXPERIENCE

Senior Account Executive, Fleishman-Hillard October 2010-Present

• Assisted in the development and execution of digital tactics in the pharmaceutical space for multiple U.S. and global companies
• Developed and managed content for multiple online properties, including campaign Facebook pages, websites and intranet microsites
• Oversaw and completed numerous digital media audits to inform strategic decisions for products entering market, to monitor crisis situations,
and to monitor data announcements and news milestones
• Organized and instructed junior staff on digital media audits and online editorial outreach
• Participated in new business pitches for pharmaceutical franchises in the U.S. and abroad
• Continued in role as a digital liaison for the office, disseminating new research tools and educating colleagues on social media monitoring

Account Executive, Fleishman-Hillard February-October 2010

• Managed and began developing content for multiple online properties, including campaign Facebook pages, websites and intranet microsites
• Created digital audit format for NY Healthcare team, completed digital media audits for pharmaceutical, financial, and wellness companies
• Worked with team to develop online editorial outreach strategy, build media lists and craft pitch letters
• Acted as a digital liaison for the office, disseminating new research tools and findings to the healthcare and financial teams and educating
colleagues on social media monitoring

Contractor, Novartis Global Oncology Affairs August-December 2009

• Contributed to Novartis Oncology Global Public Affairs strategy; assisted with social media education and NovartisOncology.com content
• Assisted in the management of the public relations agency supporting the Novartis Oncology social media team
• Responsible for the management of the global collaboration space
• Drafted the monthly e-newsletter for global communicators and patient advocates; coordinated the monthly global communicators call
• Assisted in the organization and execution of the first Global Oncology Affairs Leadership Program

Intern, Novartis Global Oncology Affairs June-August 2009

• Assisted in the standardization of internal processes for external materials and press releases
• Researched disease-state information and incidence for product-related fact sheets, US and globally
• Assisted in “Be Sickle Smart” program on Exjade brand, produced video of spokesperson Ruben Studdard for intranet site

Intern, The Syracuse Post-Standard (Circ. 168,393 daily) August-December 2008

• Assisted the Fulton Bureau in the production of the daily Oswego edition of The Post-Standard
• Published two to three breaking news and feature stories per week on local people and events
• Worked within the established content management system at the paper to create, edit and submit news stories

Intern, Eagle Newspapers May-August 2008

• Published two to three stories per week, as well as weekly columns
• Assisted in pagination and placement, edited copy and layout to ensure accuracy and consistency of style

Intern , The Westfield Leader / Scotch Plains-Fanwood Times May-August 2007

• Covered breaking news, features and town meetings, generally publishing two to three stories per week
• Edited copy, assisted in pagination and graphic design using Adobe Photoshop and InDesign
• Collaborated on project reviewing all local town Web sites, creating a universal rating system based on ease of user-friendliness and a
graphic-centered layout for publication within a two-week time period

Freelance Reporter, The Roxbury Register May 2006-May 2007

• Published several feature stories per week
• Continued to file remotely after returning to classes at Syracuse University, including a story on the death of a local Marine, the first soldier to
die in the Iraq War from our coverage area

SKILLS
• PowerPoint
• Twitter • Blogging software
•
• Adobe Creative Suite
Facebook
 Allison G. Adams
55 Linn Drive • Verona, NJ 07044 • C (862) 432-7382 • allison.g.adams@gmail.com
EDUCATION
S.I. Newhouse School of Public Communications of Syracuse University
• Bachelor of Science in Newspaper Journalism – GPA 3.67 May 2009

WEB PRESENCE

http://www.linkedin.com/in/allisongibbons
http://twitter.com/allisonadams815