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Market Leader Elementary Unit 1 Teacher's Guide
Market Leader Elementary Unit 1 Teacher's Guide
Market Leader Elementary Unit 1 Teacher's Guide
1 Introductions
at a glance
AT A GLANCE
For a fast route through the unit focusing mainly on speaking skills, just use the underlined sections.
For one-to-one situations, most parts of the unit lend themselves, with minimal adaptation, to use with individual
students. Where this is not the case, alternative procedures are given.
business brief
The tone of a business relationship can be set by an initial introduction. It is important to make a
good impression right from the first handshake.
When meeting businesspeople for the first time, is it better to be formal or informal? If in doubt,
advise students to adopt a more formal approach. Here are some points to remember when
making business introductions in English-speaking Western countries:
BUSINESS BRIEF
• I ntroduce businesspeople in order of professional rank – the person of highest authority
is introduced to others in the group in descending order, depending on their professional
position. Gender does not affect the order of introductions.
• T he name and title of the person being introduced is followed by the name and title of the
other person. It is also helpful to include a small piece of information about each person to
start the conversation.
• I f you are being introduced to someone, shake hands and say Hello (informal) or Pleased to
meet you / How do you do (formal), followed by the person’s name.
• T reat business cards with respect. Take a moment to read them and carefully put them
somewhere safe.
• Address people by their first names only if they indicate that they want you to.
Of course, in practice we often break these rules – but knowing they exist provides a starting
point.
It is also worth remembering that many aspects of etiquette are not universal – cultural norms
vary from country to country. What passes for good manners in one country may be frowned on
in another. A firm handshake may be appreciated in the USA, the UK and Australia, but a French
businessperson is more likely to offer a single, light handshake. In Japan, it is more usual to bow.
Preparation is important in order to avoid culture clash. Doing some background research to get
acquainted with local business etiquette and social customs can spare the blushes of both visitor
and host and avoid causing offence.
Elementary students may find introducing themselves and others intimidating. Help students
to navigate these situations by highlighting key phrases such as those in the Useful language
box (see Course Book page 12). Drill pronunciation and intonation, and give students plenty of
opportunity to use the language with short role plays. A few well-practised phrases may help to
give students enough confidence to make that first impression count.
Read on
Jeanette S. Martin and Lillian H. Chaney: Global Business Etiquette: A Guide to International
Communication and Customs, Greenwood Press, second edition 2012
Roy. A. Cook and Gwen. O. Cook: Guide to Business Etiquette, Prentice Hall, second edition 2010
http://www.kwintessential.co.uk/cultural-services/articles
Articles which look at various aspects of general global etiquette
http://www.modern-manners-and-etiquette.com
Etiquette tips covering a variety of business and social contexts
lesson notes
Warmer try to elicit what it is. If not, draw a large business
card on the board. Ask students what information
• This activity will build students’ confidence by is normally on a business card (name, position,
reminding them of international English and basic
company, contact details). Complete the card with
English words that they already know.
details about yourself. Encourage students to show
• ivide the class into two teams. Name one team
D their own business cards to the class if they have
LESSON NOTES
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lesson notes
• Do this as a quick-fire whole-class exercise. • xplain to students that they are going to hear
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four people speaking. Each of them is going to say
1 d 2 a 3 c 4 b a sentence that includes a name that they spell
out. (Two of the names have already appeared in
Exercises A and B, but you may prefer not to tell
• sk questions to find out what words or phrases
A students this.) Tell students that they will also hear
LESSON NOTES
helped students to decide on each location and write an e-mail address.
these on the board.
• lay the recording and ask students to write just the
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• ee if students can add one or two more words/
S four names and the e-mail address that are spelled
phrases connected to each location. out.
D • lay the recording again if necessary and check
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answers.
• n the board write:
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Hello, my name’s …, I’m from …
1 Emma 2 Payton 3 Anyukov
• Introduce yourself to the class using the prompts. 4 Davieson; sosa@rtas.com.ar
• ivide the class into pairs. Tell students to take turns
D
to tell their partner about themselves. Circulate,
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monitor and encourage.
F CD1.6
• et students to complete the chart using countries
G
and nationalities from the box.
• rite your name on the board and ask students to
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• Check the answers together.
spell it.
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lesson notes
C
Country Nationality
-an
• sk students to say the names of the companies in
A
the box with you.
Brazil Brazilian
• ighlight the example, particularly the short answers
H
Germany German Yes, it is and No, it isn’t.
LESSON NOTES
India Indian • Get two students to read the example to the class.
Kuwait Kuwaiti • ave a brief feedback session with the class. Ask
H
students to expand on their answers and say what
Oman Omani else they know about each company.
-ish
Sony – Japanese
Poland Polish
Chanel – French
Spain Spanish Ikea – Swedish
Sweden Swedish Zara – Spanish
Turkey Turkish Prada – Italian
others Gazprom – Russian
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lesson notes
Listening: Meeting business contacts C
The listening is in two parts. In the first part, the • heck that students understand the words.
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speaker, consultant Jeremy Keeley, introduces himself. Demonstrate with actions where necessary.
In the second part, he talks about meeting new business
contacts and exchanging business cards. • ivide students into pairs and ask them to discuss
D
the question. Have a brief feedback session with the
In the first part, students listen for general
LESSON NOTES
whole class.
understanding, and in the second part, they complete
an extract by listening for specific information. tudents can watch the interview with Jeremy
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Keeley on the DVD-ROM.
A CD1.8
Resource bank: Listening (page 175)
• et the context of the recording by focusing on the
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photograph of Jeremy Keeley. Ask students to read
the instructions carefully and then point to Reading: Angela Ahrendts
the photograph and ask: What’s his name? This article is about the CEO of Burberry, Angela
What’s his job? Ahrendts. After completing a chart with information
from the article, students do a true/false
• T ell students that they will hear the listening more comprehension exercise and use the text to ask and
than once. answer questions.
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lesson notes
• sk students to complete the chart. Highlight the
A C
example. They can do this individually, then compare
answers in pairs. Check the answers around the • sk individual students to read out the example
A
questions and ask them to find the answers in the
class.
text (Yes, she is; Indiana in the USA).
Angela Ahrendts • n the board write:
O
LESSON NOTES
Interests Her family – likes having • sk: What question do you need to ask to get this as
A
an answer? (Where are Burberry’s headquarters?).
outside work takeaway pizza with her
Students will do more work on question words on
children, playing basketball
page 11, but this may be a good opportunity to find
with them, visiting her family
out what question words they know.
in Indiana.
• sk students to work in pairs. Give them a few
A
B moments to look at the article and prepare five
questions. Make sure that students know that they
• ead the sentences with the class and check
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should both write the questions on separate pieces
understanding. Clarify meaning where necessary
(global, teenagers, away on business). of paper, as they will need them in the next exercise.
Circulate and help.
• sk students to read the article again and decide
A
whether the sentences are true or false. D
• Tell students to correct the sentences that are false. • ivide the class into new pairs and get students to
D
ask and answer questions about Angela Ahrendts
• sk students to work in pairs and compare their
A
and her life.
answers.
• Go through the answers with the class. • irculate, paying attention to word order, question
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formation and short answers.
1 F (It’s a British company, with its headquarters • Books closed. Ask pairs what they remember about
in London.) Angela Ahrendts. Have a feedback session and
encourage students to use sentences (She is a CEO,
2 T She is American, etc.).
3 F (One of her daughters is just 11.) Text bank (pages 132–133)
4 F (They go to an American international school
in London.)
Language focus 1: to be
5 T Students look at the present simple positive and
negative forms. To practise, they complete sentences
6 F (She is away on business for about one week
about a woman called Maristella and listen to the
every month.)
answers before completing a chart about themselves
7 F (She is so busy that she only has time for and writing a paragraph about their partner. They also
work and her family.) look at question forms.
• T his may also be a good point to check what other • mphasise that to be is usually used to describe
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people and things. You could give the examples
vocabulary for the family students know (mother,
Burberry is a global company (describes a company),
father, husband, wife, sister, brother, etc.).
I’m a teacher (describes a person), We’re in the
classroom (describes the class), etc.
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lesson notes
A • Elicit answers from the pairs.
LESSON NOTES
1 name’s 2 I’m 3 I’m 4 I’m 5 I’m
6 They’re 7 husband’s 8 he’s 9 sister’s
10 She’s 11 We’re 12 son’s F
• T ell the class some things about yourself, using the • efer students back to the information about
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chart as a guide. Maristella in Exercise A. Ask students to suggest
another question and write it on the board. Elicit
• rite the categories on the board. Clarify any
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the answer. If students respond with a short form,
unfamiliar vocabulary. Indicate that you want
indicate that you want more information.
students to call out information about you. Add
the information to the board. Demonstrate • ive students a few moments to prepare questions
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introducing yourself to a student, using the individually. More confident classes can ask the
information (Hello, I’m …). questions without preparation.
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lesson notes
A • T ell students that they are going to hear three people
talk about their jobs.
• ncourage the class to check any unfamiliar jobs in a
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dictionary and model pronunciation for them. • Students listen and complete the table.
• T ell students to decide whether each job is preceded • lay the recording again to give students the
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by a or an. opportunity to check their answers.
LESSON NOTES
• Check the answers around the class. • Check answers around the class.
• I f appropriate, ask students to work in groups and • sk for a volunteer to read the two statements about
A
list the jobs of everyone in the class. Nominate Conversation 1. Ask students whether the statements
individuals to tell you the job of someone in the are true or false. Encourage students to correct
class. the statements using complete sentences (Jim
Davis works in sales; Paula will be an intern (in the
C CD1.11–1.13 company) for three months).
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lesson notes
D
Conversation 1
1 F (Jim Davis works in sales.) • ivide the class into pairs. Once again, focus
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students on the Useful language box.
2 F (Paula will be an intern for three months.)
• ive students time to read the information on pages
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Conversation 2 134 and 140 and to prepare their conversations.
LESSON NOTES
3 • ncourage students to try to improvise. Allow less-
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confident students to write the dialogue together
4 F (Jonathan Ross is an assistant to Lucy Collins.)
before reading it, but then encourage them to try
Conversation 3 again without referring to their notes.
5 F (They work for the same company.) • hoose one or two pairs to read out their
C
6 T conversations. Praise phrases that students use.
tudents can watch the conversations on the
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B CD1.14–1.16 DVD-ROM.
Resource bank: Speaking (page 163)
• F ocus on the Useful language box. Read the phrases
together and clarify any unfamiliar vocabulary.
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case study
A job fair in Singapore Writing
Students role-play being at a job fair in Singapore. • sk students for ideas about how to begin and end
A
They talk about three young people who are looking for an e-mail. Write suggestions on the board. If students
a job in sales. They then choose one of the candidates suggest the formal phrases often used in a letter
to talk to and give reasons for their choice. Finally, (Dear, Yours sincerely, Yours faithfully, etc.), contrast
they role-play a conversation between a director of a
these with the more informal phrases typically used
case study
• Get students to talk about the three people. Resource bank: Writing (page 189)
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