QT ASSIGNMENT

ON
AUTOBILES INDUSTRY

SUBMITTED TO:
Dr. Rabi N. Subudhi, Senior professor

Submitted by:
Ashutosh Mishra (20202124)
Rohit Raj (20202150)
Sailab Nayan Vishwarkama (20202154)
Saumyadeep Bardhan (20202157)
Saurabh Kumar Mittal (20202158)
 INTRODUCTION
The automotive industry comprises a wide range of companies and organizations
involved in the design, development, manufacturing, marketing, and selling of
motor vehicles. It is one of the world's largest economic sectors by revenue. The
automotive industry does not include industries dedicated to the maintenance of
automobiles following delivery to the end-user, such as automobile repair shops
and motor fuel filling stations.

Automobile industry is a symbol of technical marvel by human kind. Being one of

the fastest growing sectors in the world its dynamic growth phases are explained
by nature of competition, product life cycle and consumer demand. Today, the
global automobile industry is concerned with consumer demands for styling,
safety, and comfort; and with labour relations and manufacturing efficiency. The
industry is at the crossroads with global mergers and relocation of production
centres to emerging developing economies.

Over the ten years to 2021, revenue for the Global Car and Automobile
Manufacturing industry is expected to accelerate, bolstered by improving
economic conditions. In addition to positive economic trends, industry demand has
been lifted by significant improvements on the technological front, particularly in
regard to vehicle fuel efficiency, entertainment and autonomous driving
capabilities. Over the five years to 2025, increasing disposable income and
continued growth in developed economies, such as the United States and Germany,
are expected to support industry revenue. Moreover, increased technology and
innovation is anticipated to appeal to eco-friendly consumers, increasing demand
for fuel-efficient vehicles. Plus, autonomous driving technologies are likely to
continue to develop, spurring revenue growth.
The Top 10 Automobile Companies in the world are:

 KIA MOTORS
 TATA
 Toyota
 Ford
 Bajaj
 Maruti Suzuki
 Chevrolet
 Hero
 Mahindra
 Honda

 GLOBAL AUTOMOBILE MARKETSHARE

% share
3.35 2.94 2.62 10.24

5.15

7.59

4.52
5.46 5.59
5.05

Toyota volkswagen Ford Honda Hyundai

Chevolet Nissan Kia Mercedes BMW
INDIAN AUTOMOBILE MARKETSHARE

4.59 3.03 2.55 1.55

4.31
5.21

7.48 50.6

17.38

Maruti Hyundai Mahindra Tata Honda

Toyota Renault Ford Kia

This shows that few brands which are preferred in India might not be preferred in other
countries. People preference vary depending on the culture, price, taste and the other
conditions.

DATA COLLECTION

For our analysis we have collected data by conducting a survey and sending a
questionnaire to 30 candidates.
The questionnaire had the following questions-

 Name
 Age
 Phone number

 Which one feature motivates you the most while buying a car?
 Car design and category
 Fuel efficiency of the car
 Service centre availability
 Price
 Brand preference of the buyer
 Which category or design do you prefer?
 SUV
 Sedan
 Hatchback
 Crossover
 Convertible
 What piece would you prefer to pay?
 5,00,000-10,00,000
 10,00,000-15,00,000
 15,00,000-20,00,000
 Above 20,00,000
 What is the fuel efficiency range you would look into while buying a car?
 3-5 km/l
 7-8 km/l
 8-10 km/l
 10-12 km/l
  14-16 km/l
 18-20 km/l
 Which brand would you prefer to buy?
 Maruti Suzuki
 Hyundai
 Tata Motors
 Toyota
 Mahindra
 Chevrolet
 All other luxury brands.

The responses of the questions are mentioned below in the form of graph-

Which feature would you prefer while buying a car?

17%

40% Design and looks

Price
Brand Preference
Service centre
27% availibility

17%

This graph shows that greater number of people go by design and looks while buying a
car, then followed by the brand which they are opting for because car is a high
involvement product and is usually bought for a longer period of time, so people prefer
going for known brands rather than unknown brands. Then followed by the service centre
availability and price. India is usually considered a price sensitive country, but while
buying a car they make their decision based on other factors other than price because
there are many banks that are ready to grant car loans at lower interest rates and also there
are promotional features carried on by the companies in terms of price to elicit sales.

Which category or design would you prefer?

7%

13%

40%
7%

33%

SUV Sedan Hatchback

Crossover Convertible

This graph shows that 40% of people prefer SUV then followed by 33.3% of people
going for Sedan and then followed by crossover where 13.33% people prefer it and then
followed by hatchback and convertible where only 6.7% people prefer it.

SUV’s are mostly preferred because of they have more sitting space and big families can
usually fit in easily and in today’s day and age it is also available at a lesser price then it
was given earlier. Sedan are preferred maybe because of their premiere looks and
aesthetic value.

Which price would you prefer?

5,00,000- 10,00,000 10,00,000- 15,00,000

15,00,000- 20,00,000 Above 20,00,000

7%

17%
40%

37%

This graph shows that 40% of people prefer a price range between 10,00,000- 15,00,000
and then followed by 36.7% of people preferring a price range between 5,00,000-
10,00,000. And then followed by 16.7% & 6.7% people preferring a range between
15,00,000- 20,00,000 and above 20,00,000 respectively.

Which brand would you prefer while buying a car?

 23% 23%

7%

3% 27%
13%

3%

Maruti Suzuki Hyundai Tata Motors

Toyota Mahindra Chevrolet
All other luxury brands

The graph shows that 26.7% people prefer and then followed by 23.3% people preferring
Maruti and other luxury brands like Audi, Mercedes, BMW etc. Then followed by Toyota
having a preference of 13.3% then followed by 6.7% of people preferring Chevrolet and
then 3.3% people preferring

Mahindra and Tata Motors.

Which fuel efficiency range would you prefer?

3%

20%

3-5 km/l
7-8 km/l
37%
8-10 km/l
12-14 km/l
14-16 km/l
18-20 km/l

40%
This graph shows that 40% of people prefer a fuel efficiency range between 14-16 km/l
and then 36.7% of people preferring 12-14 km/l and 20% of people preferring 18-20 km/l
and 3.3% of people preferring 7-8 km/l. The fuel efficiency range is brand specific and is
not generic to all cars, therefore company like Hyundai have a fuel efficiency range
between 14-16 km/l and companies like Maruti provide a fuel efficiency above 18 km/l
therefore fuel efficiency is driven by the choice of brand they prefer.

REGRESSION
For the regression analysis our survey is to determine the car buying preference
of individuals. For this our dependent variable is the car category or design like
SUV, Sedan, Hatchback, Crossover and convertible, and the independent variable
are brand preference, fuel efficiency preference and the price they want to pay.
For our analysis we have taken our confidence interval to be 95%
So, from the regression model we can interpret the following output
R square- which is used as an indicator of the goodness of fit. It shows how many
points fall on the regression line. 
In our case the r square is 23.7% which is not that good. This means that only 23%
of the variable fits in the regression analysis model. This means that only 23% of
the dependent variable are explained by the independent variable.
Observation- The number of observations we have taken for this analysis is 30.
Significance F- shows how statistically significant the model is. It can be
considered a significant model because the significance f is 0.06, which is just
above 0.05.
P Value- denotes how accurately these independent value can predict the
dependent variable which also in this case should be less than 0.05. In this model
the P value for fuel efficiency and brand preference do not accurately predict how
much of the dependent variable can be effected, only price can predict the
dependent variable accurately. it would have meant the coefficient to be closer to
0 showing there is no effect of the independent variable on dependent variable.
Coefficients-These are the slope of the equation. Which means for every 1-unit
increase in fuel efficiency, price would positively increase or effect the choice of
the car category that people prefer, but it will not show a huge impact or it won’t
motivate the buyers to purchase the car. There is a negative relationship between
brand preference and the car category they choose.

SUMMARY OUTPUT-

Regression Statistics
Multiple R 0.487454347
R Square 0.23761174
Adjusted R 0.149643864
Square
Standard 1.068927018
Error
Observations 30

ANOVA
  df SS MS F Significance F
Regressio 3 9.258937 3.086312 2.7011194 0.066251632
n
Residual 26 29.70773 1.142605
Total 29 38.96667      

  Coefficie Stand t Stat P- Lower Upper Lower Upper

nts ard value 95% 95% 95.0% 95.0%
Error
Interc 0.76297 0.835 0.913 0.3692 - 2.479 - 2.479
ept 2538 047 688 767 0.953492 437 0.953 437
168 49
X 0.08274 0.192 0.429 0.6714 - 0.479 - 0.479
Varia 3247 861 031 35 0.313688 175 0.313 175
ble 1 096 69
X - 0.099 - 0.4560 - 0.129 - 0.129
Varia 0.07549 765 0.756 227 0.280562 576 0.280 576
ble 2 3612 72 989 56
X 0.66906 0.244 2.732 0.0111 0.165737 1.172 0.165 1.172
Varia 4479 865 382 524 43 392 737 392
ble 3

CONCLUSION
It was wholehearted purposeful work which we three did in our attempt to
complete this quantitative technique assignment. The basics which we have always
learned in our class in this subject got a way out from this assignment in a broader
way and we were very well able understand it and to use it in our real life.
The Indian Automobile sector was at fall and with this work of ours got us the
acknowledgement of what people look for before buying with respect of their
age. We did a regression analysis of the responses we got from our survey.
Big thanks to our Proof R.N. Subudhi for giving this assignment and making our
learning broader in this subject.

Thanking you,