Beverage application guide

Cellulose gum

With good chemistry great things happen.™

Nothing gets in the way of mouthfeel and clarity
Low- and no-sugar beverages are becoming increasingly Learn how to use Ashland’s ingredients for
popular due to the focus on widespread obesity. When beverages to enable:
decreasing the amount of sugar in beverages, either through
• Additional mouthfeel in reduced-sugar beverages
direct removal of sugar or by reduction of juice-solids content,
a loss of mouthfeel (body) occurs. Ashland’s cellulose gums • Ease of use
(sodium carboxymethylcellulose or CMC) control beverage • Solubility in hot or cold water
rheology to compensate for this loss without adding calories
• Clear solutions
and provide consumers with the sensory properties and clarity
they would expect from a full-sugar beverage. Ashland has • Flavor balance in stevia-sweetened beverages
solutions for ready-to-drink (RTD) and instant beverages, for low-
pH formulations in which protein stabilization is needed and for
RTD cocktails in which alcohol-tolerant grades are useful.

Ingredient Features Applications

Aqualon™/Blanose™ 7LF • Low viscosity Low-juice or reduced-calorie beverages
CMC • Clean mouthfeel without syrup-like consistency
• Excellent option for replacing pectin
• Particle-size options for faster hydration or low dust
Aqualon/Blanose 7HOF • High viscosity Acidified milk/soy drinks, smoothies
CMC • Stabilizes proteins at isoelectric point
• Provides stability for a minimum of six weeks
Aqualon/Blanose 9M31F • Medium viscosity Stevia-sweetened beverages, instant
CMC • May assist in flavor delivery and balancing in beverages sweetened with stevia powdered beverages (hot chocolate
• Availablity in fine particle size allows for rapid hydration in a dry-powder mix beverages, instant coffee, instant juice
• Process tolerant for pasteurization and low pH powders)
Aqualon/Blanose 12M31 • Medium viscosity Reduced-calorie syrups or concentrates
CMC • Provides smooth flow and excellent clarity
• Tolerant to high-sugar environments
Aqualon 9H7F • High viscosity Beverages with a reduced-juice content
CMC • Provides better solubility in acidic environments with a low pH
• Smooth in solution
• Efficient thickening at low use levels

Example Application: Mouthfeel Enhancement Mango nectar formulations (30% juice content)
in Reduced-sugar Beverages 50% reduction in high-fructose
The replacement of sugar solids (sucrose, high-fructose corn corn syrup, containing Aqualon/
syrup, etc.) with high-potency sweeteners, such as stevia, Full sugar Blanose 9M31F
Percent CMC and stevia
in formulations results in a reduction in degrees Brix, or the Ingredient usage Percent usage
measurement of soluble sugars. The decrease in sugar solids Mango puree, 14 degrees Brix 34.9 34.9
in the beverage leads to a loss of mouthfeel, which impacts Citric acid 0.15 0.17
consumers’ sensory experience. Ascorbic acid 0.005 0.005
The advantages of using CMC in beverages sweetened with Mango flavor 0.05 0.1
stevia include the following: High-fructose corn syrup 9.0 4.5
(HFCS) 55
• Comparable mouthfeel to full-sugar beverages Stevia 0 0.015
• Ease of use Aqualon™/Blanose™ 9M31F CMC 0 0.08
Water 55.9 60.23
• Cold-water solubility
TOTAL 100.0 100.0
• May balance the lingering bitterness of stevia extracts
Example Application: Improved Mouthfeel in Low-juice and Reduced-calorie Beverages
Hydrocolloids, such as Aqualon/Blanose CMC, are added to • Comparable mouthfeel to full-juice beverages
beverages to compensate for the loss of mouthfeel that occurs • High-clarity solution
from decreasing the amount of solids in beverages by lowering
• Cold-water solubility
juice content. Aqualon/Blanose CMC is used in low-juice and
reduced-calorie beverages to provide:

Mixed-berry Juice (10% Juice) Apple Juice (54% Juice)

With CMC With pectin With CMC With Pectin

Mixed-berry juice (10% juice content) Apple juice (54% juice content)
Ingredient Weight percent Ingredient Weight percent
Apple Juice Concentrate, 70 degrees Brix 0.8 Apple Juice Concentrate, 70 degrees Brix 10.2
Blueberry Juice Concentrate, 65 degrees Brix 0.55 Aqualon™/Blanose™ 7LF CMC or pectin 0.2
Red Raspberry Juice Concentrate, 65 degrees Brix 0.55 Water 89.6
Strawberry Juice Concentrate, 65 degrees Brix 0.1
Citric Acid 0.08
Natural Mixed Berry Flavor 0.08
High Fructose Corn Syrup 55 0
Sucralose 0.0103
Aqualon™/Blanose™ 7LF CMC or pectin 0.25
Water 97.83

Example Application: Improved Solubility in

Instant Powdered Beverages Hydration rate of Aqualon™/Blanose™ 9M31F CMC
vs. Aqualon/Blanose 9M31XF CMC
120 in instant powdered beverage
Aqualon/Blanose 9M31XF CMC is used in instant coffee, hot
chocolate and juice-type beverages to: 100
beverage viscosity

• Enable quick dispersion and hydration of powders 80

• Enhance mouthfeel 60 Instant powdered beverage with

• Provide cold- or hot-water solubility Aqualon/Blanose 9M31XF CMC; 8 min
% of final b

to final viscosity
40
Instant powdered beverage with
Aqualon/Blanose 9M31XF CMC; 1 min
Instant beverage powder formulation 20 to final viscosity

Ingredient Weight (g) % of powder 0

0 0.2 0.4 0.6 0.8 1 1.2 1.4 1.6 1.8 2
Fine sugar 110 90.16 Time, minutes
Citric acid 8 6.56
Sodium citrate 3 2.46
Aqualon™/Blanose™ 9M31XF 1 0.82
CMC
TOTAL 122 100

3
Global Headquarters Example Application: Acid Tolerance in RTD Juice Beverages
Ashland Inc. Aqualon™ 9H7F CMC, a high-viscosity, highly substituted, acid-stable grade was
50 East RiverCenter Blvd. developed to:
P.O. Box 391
Covington, KY 41012-0391 U.S.A. • Provide better solubility in low-juice, low-pH beverages
Tel: +1 859 815 3333
• Prevent gelled particles from accumulating around necks of bottles
Ashland Specialty Ingredients • Provide a smooth solution and viscosity at low use levels
8145 Blazer Drive
Wilmington, DE 19808 U.S.A.
Tel: +1 877 546 2782 Comparison of low-pH juice formulations, demonstrating improved
solubility of Aqualon 9H7F CMC
Regional Centers
Europe — Switzerland
Tel: +41 52 560 55 00
Fax: +41 52 560 55 99

India — Maharashtra
Tel: +91 22 61489696
Fax: +91 22 61712514

Asia Pacific — Singapore

Tel: +65 6775 5366
Fax: +65 6776 9690

Middle East, Africa — Dubai, U.A.E.

Tel: +971 4 3818515
Fax: +971 4 3818516

Latin America — Mexico

Tel: +52 55 52 76 6121 Standard high-viscosity CMC Aqualon 9H7F CMC
Fax: +52 55 2614 2939

food@ashland.com
More About CMC
ashland.com/beverages CMC is a food hydrocolloid with a great capacity to control water and made from
natural cellulose sources. Insoluble cellulose is modified to render water-soluble CMC.
In addition, the molecular weight of the cellulose is controlled to create varying levels
® Registered trademark, Ashland or its subsidiaries, registered in various countries
™ Trademark , Ashland or its subsidiaries, registered in various countries
© 2014, Ashland
PC-12879
of viscosity. At Ashland, we create CMC grades that offer a wide range of performance
All statements, information and data presented herein are
believed to be accurate and reliable, but are not to be taken benefits such as rheology control in reduced-sugar beverages and acid stability. Our
as a guarantee, an express warranty, or an implied warranty
of merchantability or fitness for a particular purpose, or CMC is also offered in several particle sizes for quick hydration or reduced dusting to
representation, express or implied, for which Ashland Inc.
and its subsidiaries assume legal responsibility. meet demanding processing requirements.

Ashland CMC Grade Types

• Degree of substitution (DS 0.7-1.4)
• Molecular weight: viscosity (25-10,000+ mPa•s)
• Particle size: fine/medium/coarse
• Specialty grades
• Acid tolerance
• Smooth flow properties
• Water holding