Business Plan

Cheongna Dalton School TEAM 3

START
Good-bye
EATOY Project
 “
To provide a unique platform and feasible
solutions to go hand-in-hand with the
Information-oriented Age.
Company Description
 Solution I - Digitalization Toys

“EATOY Project”
Solution II - Adventurous Toys

VR Theme Park
 Solution II - Improving Website Infrastructure

Activating both online and offline stores

■ Online
○ Hire expertises
○ Build a online flea market
Industry Analysis
 Strength
Key Competitors - Active offline market
- Huge chain of hypermarket draws in many
consumers
Weaknesses
- Do not have customer loyalty on toys
- Bland shopping experience
- Lack in specialization

Strength
- More convenient
- May be cheaper
Weaknesses
- Do not have customer loyalty on toys
- No offline market
- Lack in specialization
Culture & Modernization
SWOT
CULTURE Requires high cost to produce due
SWOT Weakness
to development of new
technology

This unique and

new product
SWOT
attracts many Strength Opportunity
Analysis
customers,
resulting in high Since this technology is
demand unique, high utility, or
satisfaction, will attract more
and more customers, leaving
Fast-changing market with higher revenues in the future
new technology. Economic
profit will bring in new Threats
firms in the long run
MODERNIZATION Requires high cost to produce
SWOT Weakness

Providing unique
experiences to
customers before
they actually buy
attracts more and
SWOT
more customers Strength Opportunity
Analysis

The existing competitors

Fast-changing market with may imitate the shape of
new technology. Economic the stores
profit will bring in new
firms in the long run Threats
 Here is our
marketing strategy!
SNS!
 Marketing Plan & Sales Strategy

➢ Creating new form of Social Media

mainly for kids
➢ Posting and sending pictures
➢ . Increase in interest will increase in
demand for toys.
Safety Measures:
➢ SNS security team
➢ Texts are prohibited. Communicate
through emoji and pictures only

SNS
+65% since 2012
That’s a lot of growth of kidults

+21% in 2016
And keeps growing!
 Marketing Plan & Sales Strategy

➢ Kidults
➢ Missouri, Kansas, Oklahoma, etc.
● Mall ads depending on number of visitors
● Ads on public transportation
➢ Limited edition in between sales
➢ Collective toys
Finance
Finance - Y1 Q1 (2Q2018) (In Billion)

Total Cost $11.043 Total Debt $4.642

Revenue $16.513 Revenue change -0.9%

Net profit -$5.470 Total Budget -$10.112

Finance - Y1 Q2 (3Q2018) (In Billion)

Total Cost $11.683 Total Debt $4.642

Revenue $13.564 Revenue change 5.8%

Net profit -$1.881 Total Budget -$11.993

Finance - Y1 Q3 (4Q2018) (In Billion)

Total Cost $12.430 Total Debt $4.532

Revenue $12.540 Revenue change 7.3%

Net profit $0.110 Total Budget -$11.883

Finance - Y1 Q4 (1Q2019) (In Billion)

Total Cost $12.425 Total Debt $3.534

Revenue $13.424 Revenue change 8.4%

Net profit $0.998 Total Budget -$10.885

Finance - Y2 Q1 (2Q2019) (In Billion)

Total Cost $12.543 Total Debt $4.532

Revenue $15.120 Revenue change 12.6%

Net profit $2.577 Total Budget -$8.308

$0.66 billion

$2.51 billion

$1.97 billion
 Let’s review some concepts:
Long Term Development

Resolve Transform Maintain

Current dept = 4.642$ billion Transform toys and store Keep pace with the company with
periodically quickly transforming
technological era.

Respond
Predict Collect Continues to adjust and modify
their company to meet the
Predict for the newer generations Feedback from customers
ever-changing desires of the
to come Big data management
society.
 Works Cited

Saundras, Neil. “Analysis: Beyond Debt, Toys 'R' Us Faces Massive Market Structural Challenges.” Chain
Store Age, 6 Oct. 2017,

D'Innocenzio, Anne, and Bill Cormier. “Toys R Us Files for Bankruptcy But Keeps Stores Open.” NBC Chicago, NBC Chicago, 19
Sept. 2017,

“Toys‘R‘Us, Inc. Reports Results For First Quarter 2017.” Edited by Toysrus Inc, PR Newswire: News Distribution, Targeting and
Monitoring, 13 June 2017, Pasquarelli., Adrianne, and Adrianne Pasquarelli. “Days After Filing Chapter 11, Toys R Us Is Ready to
Play.” Ad Age, 29 Sept. 2017,

Toysrus Inc. “Toys ‘R’ Us, Inc. Reports Results For Third Quarter 2017.” PR Newswire: News Distribution, Targeting and
Monitoring, 19 Dec. 2017,

Kelly, Guy. “Rise of the 'Kidults': Why Toys Are No Longer Just for Children.” The Telegraph, Telegraph Media Group, 11 Oct. 2017,

Mailonline, Harry Pettit For. “Rise of the 'Kidults': Growth in the Toy Market Is Being Driven by Millennials Playing with Children's
Games.” Daily Mail Online, Associated Newspapers, 11 Apr. 2017,
Thanks for Watching
EA-TOY HOPES TO SEE YOU SOON!