MCQ’s For Retail Marketing

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Regards: Raja Harris Kiani
What special characteristics affecting retailer’s strategy?
a. Small Average sale
b. Impulse purchase
c. Popularity of stores through location
d. All of these

What is meant by value driven in retailing concept?

a. Product Quality
b. Needs and wants
c. Adding Benefits
d. None of these

What are the characteristics of services retailing?

a. Intangibility, Variability
b. Inseparability, Perishability
c. Both A and B
d. None of these

In Non good services we have

a. Repairing services
b. Rented services
 c. Travel agent services
d. Maintenance services

In Mass Merchandising retailers offer

a. Value oriented image
b. Limited products
c. High cost
d. Only services

Developing an overall retail strategy,which one is uncontrollable variable?

a. Managing Business
b. Economic condition
c. Store location
d. Merchandise Management

Franchisee pays _____of gross sales in exchange to sell goods and services in area
a. Initial fee and monthly percentage
b. Half profit
c. 1/3 of sales
d. No amount

In structural arrangement, a wholesaler setup a franchise and grant to individual retailer is

called
a. Cooperative
b. Partnership
c. Voluntary
d. All of above
In factory outlet strategy mix prices and atmosphere/services will be
a. Very high,Moderate
b. Very low, Below average
c. Average to above, Good to excellent
d. Very low, very low

Retail institutions are evolving through

a. Diversification
b. Downsizing
c. Value Driven
d. All of above

1. Retail person should have following qualities except:

a. Be People Person
b. Harsh Personality
c. Decisive
d. Have Analytical Skills

2. A multi-channel retailer sells to consumers through:

a. Online
b. Physical Store
c. Both
d. None of them.
 Chapter: 02:
3. Expected customer value is the value:

a. Customer want to receive from retailer

b. Enhance the original value.
c. Additional value
d. Customer don’t want to receive from retailer
4. Augmented customer services:

a. Customer want to receive from retailer

b. Enhance the shopping experience.
c. Core service
d. Customer don’t want to receive from retailer

Chapter: 03:
5. Selling goods and services to a broad spectrum of customers:

a. Concentrated Marketing
b. Mass Marketing
c. Defensive marketing
d. Differentiated marketing
6. Selling to specific customers:

a. Concentrated Marketing
b. Mass Marketing
 c. Defensive marketing
d. Differentiated marketing

Chapter: 04:
7. Retail person store that is rented to an outside party:

a. Rental department
b. Departmental store
c. Warehouse
d. Leased department

8. Subway is one of the largest _____ of the world.

a. Retail franchisors
b. Whole sale franchisors
c. Departmental franchisors
d. None of them.

Chapter: 05:
9. Traditional Store pricing strategy:

a. Low
b. High
c. Average to Above Average
d. None of these
 10. Full-line discount stores pricing strategy:

a. Competitive
b. Low
c. High
d. None of them.
1. Which of the following is not a direct element in the retailing concept?
Customer service
Customer orientation
Value-driven
Goal orientation

2. The total retail experience includes

Only those tangible elements such as store maintenance and lighting that affect a retailer's
image to its target market.
Only those intangible elements such as customer service that affect a retailer's image to its
target market.
All of the elements in a retail offering that encourage or inhibit consumers during their
contact with a retailer.
The gap between a customer's expectation and perception of reality.

Chapter 2
3. Which one is not the Characteristics of Service Retailing

Intangibility
Variability
Inseparability
Goal orientation

4. Which of the following is not a type of service?

Owned-goods service
Rented-goods service
Tangible-goods service
Non goods service

Chapter 3
5. Which of these are not controllable variables

Store Location
Managing Business
Communicating with customer
Economic conditions

6. What is the mission of Frisch’s Restaurant

To be Respected leader in Food industries

Provide less value
Communicating with customer
Do not returning maximum earnings

Chapter 4
7. Partially integrated channels functions does not include

Manufacturing
Customer orientation
Wholesaling
Retailing

8. A wholesaler sets up a franchise system and grants franchises to ___________.

Individual Retailers
Retailing organization
Wholesaling organization
Private branding

Chapter 5
9. Which is  part of a store's strategy mix?
Category killer
Supermarket
Store Location
Combination store

10. The stages in the retail life cycle are introduction, ____, maturity, and decline.

Growth
Development
Obsolescence
Emulation

1) Costco is a retail business that emphasizes on:

(a) Home centers
(b) Membership Clubs
(c) Super Markets
(d) Drug stores

2) A typical channel of distribution would be like

(a) Manufacturer, retailer , wholesaler, final consumer
(b) Manufacturer, wholesaler ,retailer ,final consumer
(c) All of the above
(d) None of the above

CHAPTER 2

3) In perishability characteristic of service retailing:

a) Services cannot be inventoried
b) Effects of seasonality can be severe
c) Planning employee schedules can be complex
d) All of the above

4) Transaction speed, credit, gift registry are examples of which class of customer services?
(a) Patronage solidifiers
(b) Disappointers
(c) Patronage Builders
(d) Basics

CHAPTER 3

5) Jewelry stores lie under which kind of retail establishments:

(a) Durable goods stores
(b) Non-Durable goods stores
(c) Personal Service Establishments
 (d) None of the above

6) In a retail strategy all these elements are controllable except:

(a) Store location
(b) Competition
(c) Communication with the customer
(d) Pricing & merchandise management

CHAPTER 4

7) McDonalds is an example of which structural arrangement in retail franchising?

(a) Manufacturer- Retailer
(b) Wholesaler- Retailer
(c) Service sponsor- Retailer
(d) None of the above

8) When all production & distribution functions are performed by one channel member,
this is what kind of vertical marketing system?
(a) Fully Integrated Channel System
(b) Partially Integrated Channel System
(c) Independent Channel System
(d) Both (a) & (b)

CHAPTER 5

9) When two separately owned retail firms combine together on, they are under which
evolution of retail institutions?
(a) Cost-containment & value-driven retailing
(b) Merger
(c) Diversification
(d) Downsizing

10) Considering retail strategy alternatives, if most merchandise is in the back room, then
what basic strategic position is occurring?
(a) Low End
(b) Medium End
(c) High End
(d) Both (b) & (c)

1) Retailer is a person who sells the goods in a———.

A. large quantities.
B. small quantities.
C. both a & b.
D. none of these.

2) In retailing there is a direct interaction with——-.

A. producer.
B. customer.
C. wholesaler.
D. all of these.

3) The totality of the tangible and intangible product and customer service attributes offered
to customers is referred to as:

A. an augmented retail strategy

B. an expected retail strategy

C. value

D. the value chain

4) Which types of service can be used by a retailer to differentiate itself from the
competition?

A. peripheral customer service

B. core customer service
C.expected customer service
D.augmented customer service

5) Growth, stability, and market share are the _____ objectives most often sought by
retailers.

A.profit
B. image
C. customer
D.sales

6) _____ refers to how a retailer is perceived by consumers and others.

A. Evaluation
B.Image
C.Ratings
D.Stagnation

7) Retailers are able to exert channel control through:

A.franchising
B.pre-ticketing merchandise
C.private branding
D.exclusive distribution

8) Which type of marketing system is used when a company is involved in more than one type
of distribution arrangement?

A.independent vertical marketing system.

B.partially integrated vertical marketing system.
C.fully integrated vertical marketing system.
D.dual vertical marketing system.

9) Which of the following is not part of a store's strategy mix?

A.legislation.
B.store location.
C.pricing.
D.store atmosphere.

10. Which stage in the retail life cycle is characterized by a retailer having very few
competitors?

A.innovation.
B.accelerated development.
C.maturity.
D.decline.

1. One of the potential pitfalls to avoid in planning a value oriented strategy is to

compete in a ____ value/priced segment

a) Right
b) Wrong
 c) Moderate
d) Higher

2. In the situation of handling a weak customer service one must _____

a) Focus on concerns
b) Empower frontline employees
c) Express sincere understanding
d) Apologize and rectify
e) All of the Above

3. In ____ distributive type, suppliers sell through as many retailers as possible

a) Exclusive
b) Selective
c) Inclusive
d) None of the above

4. One must use a ____ approach for effective relationship retailing

a) Win-win
b) Win-loose
c) Break-even
d) None of the above

5. Strategic retail planning allows retailer to determine how to _____ itself from
competitors

a) Misinterpret
b) Associate
c) Differentiate
d) Connect

6. A ____ is an unincorporated retail firm owned by two or more persons, each with a
financial interest

a) Corporation
b) Partnership
c) Sole proprietorship
d) Limited liability company (LLC)

7. A leased department is a department in retail store that is ____ to an outside party

a) Rented
 b) Sold
c) Bought
d) None of the above

8. ____ pays an initial fee and monthly percentage of gross sales in exchange for the
exclusive rights to sell goods and services in an area

a) Owner
b) Franchisor
c) Franchisee
d) None of the above

9. Retailers become active in businesses outside their normal operations: is called ____
a) Diversification
b) Downsizing
c) Mergers
d) Acquisition

10. At ____ stage of retail lifecycle, the sales profitability is rapidly accelerated

a) Introduction
b) Growth
c) Maturity
d) Decline

The sorting process refers to:

A) Grading commodities such as vegetables
B) Scrambled merchandising
C) The arrangement of goods by size in store
D) A retailers collecting an assortment of goods from various sources, and selling in
amounts

Which statement concerning a retailers function in distribution is not correct?

A) Retailers collect assortments of goods and services for sale to institutional markets
B) Retailers enable customers to undertake one stop shopping
C) Retailers provide information for channel members
D) Retailers store, mark and advertise merchandise

Which value based concept is concerned with a channel of distribution

A) Perception
B) Expected Retail Strategy
C) Value Chain
D) Augmented Retail Strategy
Extra elements that differentiate one retailer from another are part of the retailer’s:
A) Expected retail strategy
B) Augmented retail strategy
C) Potential retail strategy
D) Total retail strategy

The first step in retail strategy development is:

A) Situation analysis
B) Financial Review
C) Goal articulation
D) Store positioning

A _______ is an unincorporated retail firm owned by two or more persons, each with a
financial interest.
A) Retail partnership
B) Sole proprietorship
C) Limited corporation
D) Private corporation

Sony’s use of sales through both company owned stores and independent retailers is an
example of:
A) A direct marketing system
B) Independent channel ownership
C) Partial vertical integration
D) Dual Marketing

Retailers are able to exert channel control through:

A) Franchising
B) Pre-ticketing merchandise
C) Private branding
D) Exclusive distribution

Which of the following is not part of a store’s strategy mix

A) Legislation
B) Store Location
C) Pricing
D) Store atmosphere

Which of the following best illustrates a cost containment retail strategy?

A) Franchising
B) Relationship Retailing
 C) Diversification Mergers
D) The use of sites abandoned by other retailers

A retailer's role in the distribution channel is to:

a. sell to wholesalers
b. negotiate with consumers through a series of focus groups
c. buy merchandise exclusively from the manufacturers
d. satisfy the needs of the consumers

2: Albertson’s is a retail business that emphasizes on:

a. Super Markets
b. Drug stores
c. Home center
d. Both a and b

3: Service retailers sometimes find it difficult to match supply and demand because the
creation and consumption of the service is simultaneous. This is a consequence of _____.
a. perishability
b. Inseparability
c. Variability
d. None of above

4: In Variability characteristic of service retailing

a. Consumer loyalty may rest with employees
b. Services may be delivered in locations beyond control of management
c. Effects of seasonality can be severe
d. Planning employee schedules can be complex

5: Unincorporated retail firm owned by one person.

a. competitive advantages
b. partnership
c. sole proprietorship
d. concentrated marketing

6: Aims at two or more distinct consumer groups, with different retailing approaches for each
group
a. differentiated marketing
b. bifurcated retailing
c. none of above
d. both a and b
7: A wholesaler sets up a franchise system and grants franchises to individual retailers
a. Voluntary
b. Cooperative
c. Both a and b
d. Leased Departments

8: Which are following are example of manufacturing retailer

a. Fast food restaurant (McDonald)
b. Hardware store (ace)
c. Auto truck dealer (General motors)
d. Consumer electronic store (radio)

9: A strategy mix is the firm’s particular combination of:

a. store location
b. operating procedures
c. goods/services offered
d. All of above

10: Means that customers are committed to buying merchandise and services from a particular
retailer.
a. cross-selling
b. customer loyalty
c. target market
d. mission statement

1.Which statement concern retailing is correct?

A) Retailing involves only the sales of tangible goods.
B) Retailing in the initial stage in the distribution process.
C) Manufacturers and wholesalers are acting as retailers when they sell goods and
services to final consumers.
D) Retailing must involve the use of a store.
2: Which channel arrangement usually maximizes supplier’s sales?
A) Intensive
B) Exclusive
C) Selective
D) Voluntary

3: Which of the following is not a direct demand in the retailing concept?

A) Customer service
B) Customer orientation
C) Value driven orientation
D) Good orientation

4: The loyalty of tangible and intangible product of customer service attributes offered to
customers is referred to as
A) An augmented retail strategy
B) An expected retail strategy
C) Value
D) The value chain

5: Which value based concept is so concerned with a channel of distribution?

A) Perception
B) Expected retail strategy
C) Value chain
D) Augmented retail strategy

6: How many kinds of services retailing?

A) 2
B) 3
C) 6
D) 4

7: First step in retail strategy development is:

A) Situation analysis
B) Financial review
C) Goal articulation
D) Store positioning

8: After situation analysis a firm:

A) Define its organization mission
B) Sets its objectives
C) Select target
D) Develop an overall strategy

9: Retailers are able to exert channel control through:

A) Franchising
B) Pre ticketing merchandise
C) Private branding
D) Exclusive distribution

10: The ease of entry into retailing is reflected:

A) High retailer operating costs
B) The low efficiency of many retailers
C) Higher failure rate among newer firms
D) The low profitability of many retailers
11: Which of the following is not part of a stores strategy mix?
A) Legislation
B) Store location
C) Pricing
D) Store atmosphere
12: Which stage in the retail life cycle is characterized by a retailer having very few
competitors?
A) Innovation
B) Accelerated development
C) Maturity
D) Decline

Retailing includes
 Selling goods
 Services
 Consumer
 Above all
Distribution types includes except
 Exclusive
 Intensive
 Selective
 Websites

Ch2
Kind of service retailing
 Rented good services
 Own good services
 Non good services
 All of the above

Characteristic of service retailing are

 1
 2
 3
 4

Chapter 3
Situational analysis ownership and management alternative except
 Sole partnership
 Partnership
 Corporation
 Niche retailing

Legal environment and retailing

 Telemarketing laws
 Truth in credit laws
 Inventory laws
  Above all

Ch4
Competitive state of independent advantages includes
 Flexible formats location and strategy
 Lack of bargaining power
 Labour intensive operation
 Limited long run planning

Competitive state of leased department benefits includes

 Provide one stop shopping to customers

 Lessening may negate store image
 Procedures may conflict with department store
 All of the above

Ch5
Retail institutions pass through identifiable life stages except

 Introduction
 Maturity
 Decline
 Mergers

A strategy mix is the firm particular combination except

 Store location
 Pricing tactics
 Store atmosphere
 Be up scale

1. An ideal candidate for a retailing career must have the following traits
I. Be a good person
II. Be flexible & decisive
III. Have analytical skills & stamina
IV. All of the above

2. Suppliers sell through as many retailers as possible. This is what type of

distribution?
I. Exclusive
II. Intensive
III. Selective
IV. Both 2 & 3

Chapter # 2
3. All of these are typical customer services except:
 I. Gift certificates
II. Trade-ins
III. Packaging/Gift wrapping
IV. Fitting rooms

4. Quality judgement is subjective. This is a feature of which characteristic of service

retailing:
I. Intangibility
II. Inseparability
III. Perishability
IV. Variability

Chapter # 3
5. Which marketing technique is used for selling to two or more distinct customers?
I. Concentrated Marketing
II. Mass Marketing
III. Differentiated Marketing
IV. Both 1 & 3

6. While communicating to the customer you should state:

I. Inventory laws
II. Labeling laws
III. Truth-in-credit laws
IV. All of the above

Chapter # 4
7. All are advantages of competitive state of chains except:
I. Bargaining Power
II. Cost efficiencies
III. Defined management philosophy
IV. Limited Flexibility
8. Auto truck dealers & petroleum product dealers are examples of which structural
arrangement in retail franchising?
I. Manufacturer- Retailer
II. Wholesaler –Retailer
III. Service sponsor-Retailer
IV. Both 1 & 2
Chapter # 5
9. A strategy mix is the firms particular combination of:
I. Pricing tactics & store atmosphere
II. Operating procedures & store location
III. Promotional Methods & customer &goods services
IV. All of the above
10. In Downsizing, which situation occurs?
I. Combination of separately owned firms
II. Retailers become active in businesses outside their normal operations
 III. Unprofitable stores are closed or divisions are sold off
IV. All of the above

1. Typical Channer Of Distribution Includes:

a. Manufacturing, Wholesaler, Retailer, Consumer
b. Manufacturing, Retailer
c. Wholesaler, Consumer
d. Wholesaler, Retailer
2. Retailer Strategy includes:
a. Popularity of store
b. Small average sale
c. Impulses purchase
d. Small Average Sale, Popularity of stores through location, Impulses purchases
Chapter 2 MCQS:
1. Characteristics of services retailing are:
a. 4
b. 3
c. 2
d. 5
2. Intangibility means:
a. No patent protection includes, Difficult to display, Service prices difficult to
set, Quality judgement is subjective, some services involves
performances/Experiences
b. Consumer may be involved in production, Centralized mass, consumer loyalty
c. Service cannot be inventoried, Effect of seasonality, planning
d. Service may be delivered in location, Standardization
Chapter 3 MCQS:
1. Retailer Strategy includes:
a. Economic condition
b. Store Location
c. Controllable & Uncontrollable variables
d. Controllable variable with legal restrictions
2. Elements of retailer strategy:
a. Identification of consumer, control
b. Objectives, Specific activities, Objectives
c. Situation analysis, Objective, Control
d. Situation analysis, Objectives, Identification of consumer, Overall strategy,
Specific activities, control
Chapter 4 MCQS:
1. A classification method for retailer institution includes:
a. Ownership
b. Store-Based Retail Strategy Mix & Non Store-Based Retail strategy Mix
c. Ownership, Store-Based Retail Strategy Mix, Non Store-Based Retail
Strategy Mix
d. Ownership, Store-Based Strategy Mix
2. U.S Independent retailers are:
 a. 5.1M
b. 4.1M
c. 2.1M
d. 1.1M
Chapter 5 MCQS:
1. The wheel of retailing includes:
a. High-End & Low-End Strategy
b. High-End & Medium Strategy
c. Medium & Low-End Strategy
d. High-End Strategy, Low-End Strategy & Medium Strategy
2. Store base retail strategy mixes:
a. Conventional super market
b. Food Oriented & General Merchandise
c. Variety store
d. Ware house store

(1) The largest retailer in united states is Safeway what is the main highlight of this?
(a) Home centres
(b) Full line discount stores
(c) Convenience stores
(d) Supermarkets
(2) Which one is correct statement about strategic planning?
(a) Determine the customer market on the basis of characteristic
(b) Determine the long term disadvantage
(c) A and b
(d) None of these
(3) Which one is correct statement about augmented customer
(a) Is the service level which customer want to receive from any retailer
(b) Is the service level including the activities that enhance the shopping experience
and give retailer a competitive advantage
(c) None of these
(d) Is the service level which consumer gives to retailer
(4) Variability characteristics are
(a) Standardization and quality control hard to achieve
(b) Service may be deliver in location
(c) A and b
(d) Service cannot be inventoried
(5) In specific activities of is the element of retail stregecy in this what will include
(a) Controllable variables
(b) Evaluation
(c) Daily and short term operation
(d) Adjustment
(6) Mass marketing can be defined as
 (a) Selling to specific customer
(b) Selling to three customers
(c) Selling goods and services to abroad spectrum of customers
(d) None of these
(7) In competitive state of independents advantage is
(a) Personal image
(b) Consistency
(c) Independence
(d) All of these
(8) In competitive state of chains, the disadvantages are
(a) Limited flexibility
(b) Bargaining power
(c) Higher investment cost
(d) A and c
(9) Retail life cycle is
(a) Introduction, growth, maturity, decline
(b) Decline
(c) A and b
(d) None
(10) Which statement is true about downsizing
(a) Combination of separately owned firms
(b) Unprofitable stores are closed
(c) Division are sold off.
(d) B and c

: Which statement concerning retailing is correct?

a. Retailing involves only the sale of tangible goods.

b. Retailing is the initial stage in the distribution process.
c. Manufacturers and wholesalers are acting as retailers when they sell goods and services
to final consumers.
d. Retailing must involve the use of a store.

2: Which of the following is not a direct element in the retailing concept?

a. Customer service
b. Customer orientation
c. Value-driven
d. Goal orientation
Chapter # 2
1: consumer must pay his/her bill in full when it is due in

a. open credit account.

b. option credit account.
c. revolving credit account.
d. rotating credit account.

2: The intangibility of the service offering affects which service retailer the most?
a. Owned goods
b. Rented goods
c. Non-goods
d. Nonrented goods

Chapter # 3
1: Which form of retail organization comprises the smallest percentage of U.S. retail store
sales?
a. Sole proprietorship
b. Partnership
c. Corporation
d. Franchise

2: A systematic procedure for analyzing the performance of a retailer is called

a. control.
b. feedback.
c. strategic planning.
d. a retail audits.

Chapter # 4
1: Independent retailers own only one retail unit. The high number of independents is
associated with the ____ in the marketplace.

a. size of firms
b. ease of entry
c. target market preferences
d. diversity of consumers
2: A chain retailer operated multiple outlets (store units) under __ ownership.

a. franchised
b. common
c. generic
d. independent
Chapter # 5
1: Which is not part of a store's strategy mix?

a. Legislation
b. Store location
c. Pricing
d. Store atmosphere

2: The closing of unprofitable stores and the selling off of divisions are examples of the retail
strategy known as __.

a. specialization
b. diversification
c. right sizing
d. downsizing

1.Retailing encompasses the sale of services, as well as goods.

 True.
 False

2.Which channel arrangement usually maximizes suppliers' sales?

 Intensive distribution.
 Exclusive distribution
 Selective distribution
 Voluntary distribution

3.Giving employees discretion, within limits, to satisfy a customer is called

o Employee empowerment.
o value chain
o customer service
o customer strategy

4.Which value-based concept is concerned with a channel of distribution?

o Perception
 o Expected retail strategy
o Value chain.
o Augmented retail strategy

5.A retailer's commitment to a type of business and to a distinctive role in the marketplace is its

o Objective
o Organizational mission
o Retailing concept.
o Image.

6.Which of these is not an uncontrollable variable?

o Consumers
o Store location.
o Technology
o Competition

7.A chain can be defined on the basis of which of the following characteristics?

 Common ownership of multiple outlets

o Over dependence on the owner
o Decentralized purchasing
o Decentralized decision making

8.An independent vertical marketing system is most likely to be used when

o task specialization is desirable.

o manufacturers and/or retailers are large.
o selective or exclusive distribution is sought.
o company resources are high.

9.Which is not part of a store's strategy mix?

 Legislation
o Store location
o Pricing
o Store atmosphere
10.A retailer that is distinctive enough to cause customers to become loyal to it and to go out of their
way to shop there is a

 Dominant retailer.
 Full-scale retailer.
 Destination retailer.
 Category killer.

1. retailers can best serve customers while earning fair profit by understanding
a. basic principles of retailing
b. elements of retailing
c. retailing strategy
d. all of the above

2. retailing strategy planning has how many steps

a. 3
b. 6
c. 5
d. 7

3. which is the principle of category management

a. retailers listen more to costumers
b. retailers and suppliers must plan together
c. by being better focused, each department is more desirable for shoppers
d. all of the above

4. which is the characteristic of service retailing

a. tangible
b. separable
c. invariability
d. perishability

5. consumer target market selection has how many techniques

a. 5
b. 7
c. 3
d. 9

6. strategic implications of target market technique does not include

a. goods and services mix
b. sellers location
c. profit orientation
d. b and c both

7. ownership forms are not

a. dependant
b. franchise
c. chain
d. leased department

8. leased department is department which is

a. rented
b. bought
c. sold
d. none of the above

9. a strategy mix is the firms particular combination of

a. 7
b. 9
c. 6
d. 5

10. retail institutions do not pass through

a. introduction stage
b. growth stage
c. maturity stage
d. rising stage

(1) Retailer is a person who sells the goods in a?

(a) Large quantities
(b) Small quantities
(c) Both a and b
(d) none of these
(2) _________is the process of developing and maintaining a strategic fit between the
organization a goals and capabilities and its changing marketing opportunities ?
(a) Strategic planning
(b) Strategic control
(c) Strategic control
(d) Functional development
(3) Which type of activities undertaken by a retailer in conjunction with the basic goods?
 (a) Store hours
(b) Parking
(c) Credit acceptance
(d) All of the above
(4) In channel perspective value is a series of_________
(a) Process
(b) Activities
(b) None of these
(c) Benefits
(5) Variability characteristics are
(a) Standardization and quality control hard to achieve
(b) Service may be deliver in location
(c) Service cannot be inventoried
(d) A and b
(6) Planning lays down the overall objective, strategies and policies for the total enterprise
is_________
(a) Corporate planning
(b) Divisions planning
(c) Unit planning
(d) Department planning
(7) Mass marketing can be defined as
(a) Selling to specific customer
(b) Selling to three customers
(c) Selling goods and services to abroad spectrum of customers
(d) None of these
(8) Which one is not a advantage of competitive state of independent?
(a) Flexibility in formals
(b) Consistency
(c) Personal image
(d) Labor intensive operations
(9) In competitive state of chains, the disadvantages are
(a) Limited flexibility
(b) Bargaining power
(c) Higher investment cost
(d) A and c
(10)A retailer strategy mix is the firm's particular combination of________
(a) Store location
(b) Pricing tactics
(c) Promotional methods
(d) All of the above
 1. ___________ suppliers sell through as many retailers as possible.
a. Selective
b. Intensive
c. Exclusive
d. Wholesaler

2. Which of the following arrangement is true for typical channel of distribution?

a. Wholesaler -> Retailer -> Manufacturer -> Final consumer
b. Retailer -> Manufacturer -> Wholesaler -> Final consumer
c. Manufacturer -> Wholesaler -> Retailer -> Final consumer
d. Wholesaler -> Manufacturer -> Retailer -> Final consumer

CHAPTER :2
3. Which was not characteristic of service retailing?
a. Perishability
b. Variability
c. Intangibility
d. Exclusive

4. Retailers and ----------- must plan together

a. Suppliers
b. Wholesaler
c. Manufacturer
d. consumer

CHAPTER 3:
5. Selling goods and services to abroad spectrum of customers Is:
a. Concentrated marketing
b. Differentiated marketing
c. Mass marketing
d. Retail marketing

6. A partnership is an unincorporated retail firm owned by two or more persons, each with a
financial interest
a. sole proprietorship
b. Partnership
c. Company
d. corporation
CHAPTER 4:

7. A wholesaler sets up a franchise system and grants franchises to individual retailers is :

 a. Voluntary
b. Cooperative
c. Manufacturing
d. Partnership
8. In competitive state of franchising, the advantages are
a. Higher investment cost
b. small capital required
c. less costly per unit
d. b and c
CHAPTER 5:
9. Retailers become active in businesses outside their normal operations is :
a. Diversification
b. Downsizing
c. Mergers
d. Consumer
10. Which not Retail institutions pass through identifiable life stages
a. introduction
b. growth
c. mergers
d. decline

1. In retailing you can directly interact with:

a) Wholesaler.
b) Producer.
c) Customer.
d) All of these.

2. When the retailers identify customer segments and develop unique strategies to meet the desires
of these segments, they are using:
a) Mass merchandising.
b) Niche retailing.
c) Bifurcated retailing.
d) Middle market retailing.

3. The most important attributes of services include

a) Intangibility.
b) Inseparability.
c) Variability.
d) All of these.
4. Profitability is improved because inventory matches :
a) Demand more closely.
b) Quality.
c) Supply.
d) All of these.

5. A sole proprietorship is an unincorporated retail firm owned by:

a) One person.
b) Two person.
c) Three person.

6. Which one of them is not a controllable variable:

a) consumer
b) Store location.
c) Managing business.
d) Communicating with customers.

7.The term stakeholders which includes——-

a)stock holders.
b)consumers.
c)suppliers.
d) all the above.

8) —– is the process of seeking and attracting a pool of people from which qualified candidates for
job ,vacancies can be selected.
a) Selection.
b) Advertisement.
c) Recruitment.
d) Compensation.
9. component allow the retailer to offer the employees safety and security
a) Fixed component
b) Fringe benefit component
c) Variable component
d) All of the above.

10. Which statement is true about downsizing

a) Division are sold off.
b) Unprofitable stores are closed
c) Combination of separately owned firms.
d) a and b
 1) Retailers’ strategy is a:
A: small average sale
B: impulse purchase
C: both a and b

2) Activities undertaken by a ----------- in conjunction with a basic goods and services

A: consumer
B: wholesaler
C: customer
D: retailer

Chapter no 2

1) Best practices in services retailing includes:

A: get your manager to lead from the top not from the front
B: continuously improve all the part of company markup
C: think and act in terms of the entire customer experience
D: quality of employees

2)How many elements contributing to effective channel relationship?

A: 12
B: 15
C: 7
D:19

Chapter no 3
1) The first step in retail strategy development is _______
A: situation analysis
B: financial review
C: goal articulation
D: store positioning

2) _______ refers to how a retailer is perceived by consumers and others:

A: Evaluation
B: Image
C: Ratings
D: Stagnation

Chapter no 4

1) What percentage of all retail sales come from firms with no physical outlets?
A: 20
B:40
C:60
D:80

2) A chain can be defined on the basis of which of the following characteristics?

A: common ownership
B: overdependence on the owner
C: decentralized purchasing
D: decentralized decision-making

Chapter no 5

1) The wheel cycle of retailing moves:

A: low to high end strategy
B: high to low strategy
C: medium to low strategy
D: none of the above

2) Which stage in the retail life cycle is characterized by a retailer having very few
competitors?
A: innovation
B: accelerated development
C: maturity
D: decline

1. When suppliers make agreements with one or few retailers this type of distribution
is known as.
a) Intensive
b) Selective
c) Exclusive
d) Non of the above
2. To make effective relationship retailing and win-win situation.
a) Get new customers
b) Keep Existing customer and make good data base.
c) Get more salespeople
d) Both option b and c

Chapter 2

3. _________ customer service includes the activities that enhance the shopping
experience and give retailers a competitive advantage.
a) Expected
b) Augmented
c) Expensive
d) Selective
4. Which strategy is an important part of customer service.
a) Retail research
b) Employee empowerment
c) Organization mission
d) Cost consciousness

Chapter 3

5. To start a partnership business what should be the minimum number of partners.

a) Two
b) Ten
c) One
d) Twenty
6. Selling goods and services to abroad spectrum of customers
a) Concentrated Marketing
b) Mass Marketing
 c) Defensive marketing
d) Differentiated marketing

Chapter 4

7. A chain retailer can be defined on the basis of which of the following characteristic.
a) Decentralized decision making
b) Decentralized purchasing
c) Overdependence on the owner
d) Common ownership
8. _________ department is a department in a retail store that is rented to an outside
party.
a) Franchise
b) Independent
c) Leased
d) Consumer

Chapter 5

9. The act of storing goods that will be sold or distributed later is known as.
a) Warehousing
b) Specialty store
c) Departmental store
d) Discount store

10. Food oriented store based retail strategy.

a) Convenience store
b) Traditional departments
c) Membership clubs
d) Off price chain

1. Which supplier sell through as many retailers as possible

 Inclusive
 Intensive
 Selective
 None of these
2. What special characteristics not affecting retailers strategy.
 Small average Scale
 Impulse purchase
  Popularity of stores through location
 Size of retailers
Chap 2
3. In principles of category management retailers and suppliers must share date and be more ____
 Computerized
 Systematic
 Manual
 None of these
4. To turn around weak customer service, one should,
 Show that you are listening
 Focus on customer complains
 Express sincere understanding
 All of above
Chap 3
5. In developing an overall retail strategy which one is uncontrollable variable
 Economics
 store location
 communicating with customer
 none of these
6. Niche retailing occurs when retailers identify _____ and deploy unique strategies to address the
desires of those segments rather than the mass market
 Specific customer segment
 General customer segment
 Area specific segment
 None of these
Chap 4
7. In leased departments the department store sets operating restriction to ensure consistency and
____
 Supervision
 Coordination
 High sales
 Customer support
8. Which one is the advantage of competitive state of chains
 Defined management philosophy
 complex managerial control
 limited flexibility
 none of these
Chap 5
9. Combination of separately owned firm are called ________
 Siversification
  Mergers
 Downsizing
 None of these
10. Earning destination retailer status offers a _____
 Be convenient
 Be upscale
 Dominant assortment
 All of above

1. The first largest retailer in the United States is

(a) Costco
(b) Wal-Mart
(c) Albertsons
(d) Home Depot
2. When suppliers sell through as many retailers as possible, this type of distribution is
known as:
(a) Selective Distribution
(b) Exclusive Distribution
(c) Intensive Distribution
(d) None of these

Chapter 2

1. A customer service in which customers want to receive from any retailer, such as basic
employee courtesy is known as:
(a) Expected customer service
(b) Augmented customer service
(c) Expensive customer service
(d) Selective customer service
2. The service retailing includes:
(a) Rented goods services
(b) Owned goods services
(c) Non-goods services
(d) all of above
Chapter 3

1. A _______ is a retail firm that is formally incorporated under state law; it is a legal
entity apart from its officers.
(a) Sole proprietorship
(b) Partnership
(c) Corporation
(d) Paid-partnership
2. Consumers, Competition, Technology, Economic, conditions, Seasonality and Legal
restrictions are:
(a) Uncontrollable variables
(b) Controllable variables
(c) Overall retail strategy
(d) Retail strategy

Chapter 4

1. United States has _____ independent retailers.

(a) 1.1 million
(b) 1.1 billion
(c) 2.1 million
(d) 2.1 billion
2. A group of retailers sets up a franchise system and shares the ownership and operations
of a wholesaling organization is called___.
(a) Voluntary
(b) Cooperative
(c) a & b
(d) None of these

Chapter 5

1. When retailers become active in businesses outside their normal operations (e.g.,
Limited Brands), it is known as:
 (a) Diversification

(b) Mergers

(c) Downsizing

(d) All of these

2. General Merchandise store based retail strategy is

(a) Convenience store

(b) Warehouse store
(c) Membership club
d)Conventional supermarket

1) Which statement concerning a retailer's function in distribution is not correct

 Retailers collect assortments of goods and services for sale to institutional markets.
 Retailers enable customers to undertake one-stop shopping
 Retailers provide information for channel members
 Retailers store, mark, and advertise merchandise

2) Which distribution method combines aspects of exclusive and intensive distribution

 Bifurcated distribution
 Bilateral distribution
 Selective distribution
 Cooperative distribution

Chapter 2
3) Which value-based concept is concerned with a channel of distribution
  Perception
 Expected retail strategy
 Value chain
 Augmented retail strategy

4) Value chain elements not yet perfected by a competing firm in a retailer's good/service category
are a retailer's

 expected retail strategy

 augmented retail strategy
 potential retail strategy
 total retail strategy

Chapter 3
5) A retailer's commitment to a type of business and to a distinctive role in the marketplace is its

 Objectives
 organizational mission
 retailing concept
 image

6) Which form of organization is subject to double taxation

 Sole proprietorship
 Partnership
 Corporation
 Franchise

Chapter 4
7) Which is not an advantage of being an independent retailer

 There is high flexibility in choosing a store location

 Uniform location standards are needed
 There is great latitude in selecting a target market
 Investment costs can be held down
8) A chain can be defined on the basis of which of the following characteristics

 Common ownership of multiple outlets

 Over dependence on the owner
 Decentralized purchasing
 Decentralized decision making

Chapter 5
9) Which stage in the retail life cycle is characterized by a retailer having very few competitors

 Innovation
 Accelerated development
 Maturity
 Decline

10) Which retailer specializes in the sale of fill-in items and gas

 Supermarket
 Box (limited-line) store
 Convenience store
 Warehouse store

The business activities involved in selling goods and services to consumers for their personal,
family, or household use is known as __________.
1. Shopkeeper
2. Wholesaler
3. Retailer
4. Distributor
What special characteristics are affect retailers?
1. Popularity of location
2. Small Avg. Sale
3. Impulse Purchase
4. All of the above
Ch #2
The basic level service that customers want to receive from any retailer is:
1. Augmented customer
2. Expected customer
 3. Potential customer
4. None of these
Ali says “Thank you Mr. Usman, please come again” is:
1. Patronage builders
2. Patronage solidifier
3. Basics
4. Disappointers
Ch #3
A retail firm that is formally incorporated under state law. It is a legal entity apart from its
officers is
1. Sole proprietorship
2. Partnership
3. Corporation
4. None of these
Usama watched a movie in theatre, what kind of service establishment is this?
1. Persinal
2. Amusement
3. Repair
4. Hotel
Ch #4
Tipu (a wholesaler) sets up a franchise system and grants franchises to other individual retailers
is:
1. Voluntary
2. Cooperative
3. Sponsor
4. Leased department

In competitive state of franchising, the disadvantages are:

1. Locked into contracts
2. Agreements may be voided
3. Royalties based on sales
4. All of the above
Ch #5
The combination of two big companies like Google and Android are called:
1. Downsizing
2. Diversification
3. Merger
4. None of the above
General Merchandise retail strategy mix include
1. Traditional department
2. Full-line discount store
3. Factory outlet
4. All of the above

1. Which one is NOT an uncontrollable variable?

a) Store location
b) Consumers
c) Technology
d) Competition

2. Which of these is a key to Target’s successful retail strategy?

a) Offering customers the lowest possible retail selling prices

b) Strong customer service for its retail category
c) Appeal to low income shoppers
d) The sale of non-distinctive merchandise

3. What is ‘Value’ in channel’s perspective?

a) A perception
b) Benefits from a purchase
c) A series of activities
d) None

4. Which is NOT a characteristic of services retailing?

a) Variability
b) Intangibility
c) Perishability
d) Marketability

5. Which one is NOT a controllable variable?

a) Store location
b) Merchandise management
c) Seasonality
d) Managing business

6. Retailing creates

a) Time utility
b) Place utility
c) Ownership utility
d) All of these

7. What is the advantage of competitive state of independents?

a) Limited long run planning

b) Personal image
c) Labor intensive operations
d) Over dependence on owner

8. What is the benefit of the competitive state of leased departments?

a) Provides a stream of revenue

b) National or global presence possible
c) Cooperative marketing possible
d) Lessees may negate store image

9. Which of the following is not part of a store’s strategy mix?

a) Pricing
b) Store location
c) Legislation
d) Store atmosphere

10. In comparison to a conventional supermarket, a food-based superstore is:

a) Smaller and less diversified
b) Smaller and more diversified
c) Larger and less diversified
d) Larger and more diversified
1- A person who sells goods in a small quantity is known as
a) Broker
b) Retailer
c) Manufacturer
d) Whole seller
 2- Strategic planning is the process of ___________ a strategic fit between the
organization’s goals and capabilities?
a) Developing and maintaining
b) Research and development
c) Testing and experimenting
d) Creating and implementing
Chapter: 2
3- There are ___ characteristics of service retailing:
a) 3
b) 6
c) 4
d) 9

4- If there is a difficulty to display and prices are difficult to be settled, that means
a) Poor R&D
b) Tangibility
c) Standardization
d) Intangibility
Chapter: 3

5- Differentiated marketing is used for

a) Selling products to more than two distinct customers
b) Selling and providing the after sales services
c) Mass marketing
d) All of above

6- Communicating with customer requires to mention

a) Labeling and Inventory laws
b) Specification of the product
c) Truth in credit laws
d) Both a & c
Chapter: 4
7- Customer orientation does not includes:
a) After sales services
b) Partially integrated channel function
c) Fully integrated channel function
d) All of above

8- Fully integrated channel function is said to be when

a) All the production and distribution functions are performed by one channel
 member
b) All the sales and r&d functions are performed by outsourcing
c) None of these
d) Both A & B

Chapter 5:
9- Which of the following is the part of store’s strategy mix?
a) Pricing
b) R&D
c) Segmentation
d) None of above

10- Wheel of retailing consists of

a) High-End strategy
b) Low-End strategy
c) Medium strategy
d) All of above

11- A person who sells goods in a small quantity is known as

a) Broker
b) Retailer
c) Manufacturer
d) Whole seller

12- Strategic planning is the process of ___________ a strategic fit between the
organization’s goals and capabilities?
a) Developing and maintaining
b) Research and development
c) Testing and experimenting
d) Creating and implementing
Chapter: 2
13- There are ___ characteristics of service retailing:
a) 3
b) 6
c) 4
d) 9

14- If there is a difficulty to display and prices are difficult to be settled, that means
a) Poor R&D
b) Tangibility
c) Standardization
 d) Intangibility
Chapter: 3

15- Differentiated marketing is used for

a) Selling products to more than two distinct customers
b) Selling and providing the after sales services
c) Mass marketing
d) All of above

16- Communicating with customer requires to mention

a) Labeling and Inventory laws
b) Specification of the product
c) Truth in credit laws
d) Both a & c
Chapter: 4
17- Customer orientation does not includes:
a) After sales services
b) Partially integrated channel function
c) Fully integrated channel function
d) All of above

18- Fully integrated channel function is said to be when

a) All the production and distribution functions are performed by one channel
member
b) All the sales and r&d functions are performed by outsourcing
c) None of these
d) Both A & B

Chapter 5:
19- Which of the following is the part of store’s strategy mix?
a) Pricing
b) R&D
c) Segmentation
d) None of above

20- Wheel of retailing consists of

a) High-End strategy
b) Low-End strategy
c) Medium strategy
d) All of above
1)suppliers sell through as many retailers as possible------------?

a) Intensive b) Exclusive c) Selective d) none

2) Retailing -------------- the business activities involved in selling goods and services to
consumers for their personal, family, or household use. It includes every sale to the final
consumer.

A) encompasses B) Fair profit c) Marketing d) none

Chapter 2

1)To explain what ‘-----------” really means and highlight its pivotal role in retailers’ building
and sustaining relationships.

A) “value b) retailing c)A&B d)none

2) Principles of Category Management are………….?

A) Retailers listen more to customers

b) Retailers and suppliers must plan together
c) A&B Both
d) None

Chapter 3

1) Benefits of Strategic Retail Planning……..?

A) Outlines retailer goals

B) Provides for the coordination of the firm’s total efforts
C) A&B BOTH
D) Niche Retailing & profit

2) which is type of Mass marketing?

A) Selling goods and services to abroad spectrum of customers

B) Selling to a specific customers
C) Selling to two or more distinct customers
D) None

Chapter 4
1) Competitive State of Independents advantages.

A) Lack of bargaining power

B) Lack of economies of scale
C) Labor intensive operations
D) Flexibility in formats, locations, and strategy

2) Competitive State of Independents Disadvantages .

A) Control over investment costs and personnel functions, strategies.

B) Consistency and independence
c) Strong entrepreneurial leadership
d) Limited long-run planning
Chapter 5

1)Retail institutions pass through identifiable life stages

A) B&C
B ) Growth
C) Maturity
D) NONE

2) what is a meaning of Downsizing in retail ?

A) Combination of separately owned firms

B) retailers become active in businesses outside their normal operations
C) unprofitable stores are closed or divisions are sold off.
D) Laying off extra budget.

11. An ideal candidate for a retailing career must have the following traits
V. Be a good person
VI. Be flexible & decisive
VII. Have analytical skills & stamina
VIII. All of the above

12. Suppliers sell through as many retailers as possible. This is what type of
distribution?
 V. Exclusive
VI. Intensive
VII. Selective
VIII. Both 2 & 3

Chapter # 2
13. All of these are typical customer services except:
V. Gift certificates
VI. Trade-ins
VII. Packaging/Gift wrapping
VIII. Fitting rooms

14. Quality judgement is subjective. This is a feature of which characteristic of service

retailing:
V. Intangibility
VI. Inseparability
VII. Perishability
VIII. Variability

Chapter # 3
15. Which marketing technique is used for selling to two or more distinct customers?
V. Concentrated Marketing
VI. Mass Marketing
VII. Differentiated Marketing
VIII. Both 1 & 3

16. While communicating to the customer you should state:

V. Inventory laws
VI. Labeling laws
VII. Truth-in-credit laws
VIII. All of the above

Chapter # 4
17. All are advantages of competitive state of chains except:
V. Bargaining Power
VI. Cost efficiencies
VII. Defined management philosophy
VIII. Limited Flexibility
18. Auto truck dealers & petroleum product dealers are examples of which structural
arrangement in retail franchising?
V. Manufacturer- Retailer
VI. Wholesaler –Retailer
VII. Service sponsor-Retailer
VIII. Both 1 & 2
Chapter # 5
19. A strategy mix is the firms particular combination of:
V. Pricing tactics & store atmosphere
VI. Operating procedures & store location
VII. Promotional Methods & customer &goods services
VIII. All of the above
20. In Downsizing, which situation occurs?
V. Combination of separately owned firms
VI. Retailers become active in businesses outside their normal operations
VII. Unprofitable stores are closed or divisions are sold off
VIII. All of the above

Retailing encompasses the business activities involved in selling goods and services to

 Producer
 Distributor
 Consumers
 Competitors

A Typical Channel of Distribution is

 Wholesaler, Final Consumer, Retailer, Manufacturers.

 Retailer, Wholesaler, Manufacturers, Final consumers.
 Manufacturers, Wholesaler, Retailer, Final Consumer.
 Final Consumers, Retailer, Manufacturers, Wholesaler.

Four Characteristics of Services Retailing are

 Intangibility, Inseparability, Perishability, Variability.

 Intangibility, Inseparability, Validity, Variability.
 Feasibility, Intangibility, Inseparability, Perishability.
 Validity, Variability, Intangibility, inseparability.

Retailers listen more to

 Vender
 Customers
 Investor
 Competitors

Which is not Service Establishments Personal

 Burber shop
 Funeral services
  Health-care services
 Bowling alleys

Which is not Nondurable Goods Stores?

 Apparel group
 Food group
 Jewelry stores
 Gasoline service stations

Subway is the one of the largest?

 Wholesale franchisors
 Depermental franchisors
 Retail franchisors
 None of them

In structural arrangemet , a wholesaler setup a franchise and grant to individual retailer is called

 Voluntary
 Partnership
 Cooperative
 All of the above

Which is not part of a store’s strategy mix?

 Location of store
 Parking
 Pricing
 Legislation

Combination of separately owned firms is called

 Downsizing
 Mergers
 Diversification
 All of the above

1. Retailing encompasses the business activities involves in

a) Selling goods and services to consumers
b) Selling goods and services to wholesellers
c) Giving good services to customers
d) Marketing the product

2. Which one of these is called win win approach?

a) Market through internet
b) Giving free home delivery
 c) To get new customers then to keep existing ones happy
d) Non of above

Chapter 2

1. Inseparability means
a) serviced cannot be inventoried
b) effects of seasonality can be serve
c) planning employee schedules
d) non of above

2. typical customer services involve.

a) Credit
b) Complaints/ return handeling
c) Mail and phone order
d) All of above

Chap no 3.

1.Niche retailing occurs when

a) Retailers offers a discount
b) Retailers identify specific customers segments
c) Retailers make good image in market
d) All of above

2.Mass merchandising is a positioning approach whereby

a) Retailer deploy unique strategies
b) Retailer offers a discount
c) Retailer give good services to customer
d) Retailer selling product to abroad

Chap 4
 1.The role of chain retailers is

a) Operates multiple outlets under common ownership

b) Engages in some level of centralized decision making
c)Make more branches with same logo
d)All of above

2.which one is the function of partially integrated channel system

a) manufacturing

b) wholesaling

c) retailing

d) All of above

chapter # 5

1. please choose the correct basic strategic positions

a) low end b)high end
medium medium
high end low end

c)medium d)high end

high end low end
low end medium

2. traditional department store use promotion strategy mix through

a) heavy ad and catalog use direct mail and personal selling
b) heavy and news paper price oriented selling
c) use of news paper
little promotion

1:Which distribution method combines aspects of exclusive and intensive distribution

a) Bifurcated distribution
b) Bilateral distribution
c) Selective distribution
d) Cooperative distributio

2: Retailing ___________ the business activities involved in selling goods and services to consumers
for their personal, family, or household use.
 a) Encompasses
b) Fair point
c) Marketing
d) None

Chapter 2

3: Represents the total bundle of benefits offered to consumers through _____________________

a) a channel of distribution
b) Customer service
c) Fair Pricing
d) None

4: Which of these is a characteristic of services retailing

a) Intangibility
b) Variability
c) Perishability
d) All of the above

Chapter 5:
5: A _______ is a retail firm that is formally incorporated under state law; it is a legal entity apart from
its officers
a) Sole propritorship
b) Partnership
c) Corporation
d) Paid partnership
6: A sole proprietorship is an unincorporated retail firm owned by one person
a) One person
b) Partnership
c) More than 2 people
d) None

Chapter 4:
7: The __________ is responsible for all aspects of its business and pays a percentage of sales as rent
a) Proprietor
b) Franchisee
c) Owner
d) None of the above
8: In leased departments store sets operating restriction to ensure consistency and ____________
a) Coordination
b) Supervision
c) High Sales
d) Customer Support
Chapter 5:
9: When retailers become active in business outside their normal operations it is known as
a) Diversification
b) Mergers
 c) Downsizing
d) All of the above
10: unprofitable stores are closed, or divisions are sold off
a) Diversification
b) Mergers
c) Downsizing
d) All of the above

Chapter: 01
1) Retailing encompasses the business activities involved in selling _______ and ________ to the
consumers for their personal family or house hold use:
a) Tangible Goods and Services
b) Goods and Services
c) Directly and door to door
d) None of them
Answer: b) Goods and Services
2) Suppliers sell through as many retailers as possible is called _________ distribution
a) Exclusive
b) Selective
c) Intensive
d) Weighted
Answer: c) Intensive
Chapter: 02
3) High-cost activities that are the primary factors behind customer loyalties:
a) Patronage Builders
b) Patronage solidifiers
c) Disappointers
d) Basics
Answer: a) Patronage Builders
4) Four Characteristics of services retailing are Intangibility, Inseparability, Perishability and
____________
a) Visibility
b) Variability
c) Hyper Mutability
d) Merchantability
Answer: b) Variability
Chapter: 03
5) A firm that is formally incorporates under state law it is a legal entity a part from its officers is
called ____________

a) Joint Venture
b) Corporation
c) Partnership
d) Sole Proprietorship
Answer: b) Corporation
6) Non-durable goods store are all of them except
 a) Jewelry Stores
b) Apparel Group
c) Food Group
d) General Merchandise Group
Answer: a) Jewelry Stores
Chapter: 04
7) Nontraditional retailing is all of them except

a) Direct Marketing
b) Direct Selling
c) Vender Machine
d) Organize Retailing
Answer: d) Organize Retailing
8) Which one is the largest retail franchise in the world?

a) Subway
b) MacDonald
c) KFC
d) Pizza Hut.
Answer: a) Subway
Chapter: 05
9) Strategy mix is the firm’s particular combination of ____________

a) Store Location
b) Pricing Tactics
c) Store Atmosphere
d) All of them
Answer: d) All of them
10) Retailers become active in businesses outside their normal operations is called ___________

a) Diversification
b) Mergers
c) Downsizing
d) None of them
Answer: a) Diversification

1) Retail encompasses the business activities involve in _________ and services to consumers.
(e) Buying goods
(f) Selling goods
(g) Merchandise
(h) Making goods
2) Which of the following is this distribution type “suppliers sell through as many retailers as possible”.
a) Selective
b) Exclusive
c) Intensive
d) Inclusive
3) Service level that customers want to receive such as basic employee courtesy.
(e) Argumented customer service
(f) Unexpected customer service
(g) Expected customer service
(h) Intensive customer service
4) Expensive activities that do not real good if known as
(e) Patronage builder
(f) Patronage solid fires
(g) Basics
(h) Disappointers
5) An incorporated retail owned by one person.
(e) Corporation
(f) Partnership
(g) Sole proprietorship
(h) Organization
6) Which is not a service establishment (Hotel).
(e) Car washed
(f) Hotels
(g) Motels
(h) Trailer parks

7) Who pays an initial fee and a monthly percentage of grass sales in exchange for the exclusive rights
to sell goods ad services in an area.
(e) Franchise
(f) Franchisee
(g) Owner
(h) Contractor
8) which has one of the largest retails in the world.
(11) Burger king
(12) Pizza hut
(13) Subway
(14) Mr. COD
9) Combination of separately owned firms.
(e) Downsizing
(f) Mergers
(g) Diversification
(h) Partnership
10) “Out of the way site or discounted mall” which outlet is best for this location?
(e) Membership club
(f) Flea market
(g) Variety store outlet
(h) Factory outlet
Q1. A Typical Channel of Distribution is:

Whoesealer, manufacturer, retailer, final consumer

Retailer, manufacturer, wholersaler, final consumer,

Manufacturer, wholesaler, retailer, final consumer

Manufacturer, retailer, wholesaler, final consumer

Q.2 Suppliers sell through as many retailers as possible

Intensive

Selective

Exclusive

None

Chapter:2
Q1. ______ is a not Characteristics of
Services Retailing

Intangibility

Variability

Perishability

Branding

 Q2. Retailers and _______must share data and be more computerized

Suppliers

Consumers

Manufacturers

Wholesalers

Chapter 3,
 Q:1 A ________ is a retail firm that is formally incorporated under state law; it is a legal
entity apart from its officers
Sole proprietorship

Partnership

Corporation

Joint venture

Q:2 Apparel group, Food group, General merchandise group, Gasoline service stations falls in which
kinds of retail goods and services establishments

Durable goods services

Nondurable goods services

Both a & b

None of the given option

Chapter 4
Q1:All are the Nonstore-based Retail Strategy Mix and Nontraditional Retailing except:

 Direct selling

 Vending machine

 World Wide Web

 Supermarket

Q2: a leased department store sets operating restrictions to ensure consistency and

Supplier

Feedback

Coordination

Survey

Chapter:5
Q1: in retail strategy alternative , most merchandise in back room is

High end strategy

Low end strategy

Medium
Both high and low

Q:2 Standardizing procedures, store layouts, store size, and product offerings are the methods of

Cost containment

Strategy mix

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Branding