The Triangle, NC’s premier bike share system

operator. We consult, design, install and

operate fourth-generation bike share systems.

Presented by
Josh Bielick
(954)552 4965
jBielick@gmail.com

© 2012 Triangle Bike Share

 PROBLEM

Overburdened  
infrastructure  

Detriment  to  
Rising  cost  of  
environment  by  
gasoline  
exis7ng  op7ons  

Growing  urban  
popula7on  –  
growing  transit  
use  
© 2012 Triangle Bike Share
 SOLUTION
Public Bike Share

Transporta)on  

Health  

Environmental  

Social  &  
Educa)onal  

Benefits:   Economic  

© 2012 Triangle Bike Share

 MORE SYSTEMS WORLDWIDE

CITY   D.C.  /   Denver  B-­‐ Boston   NY  City   Chicago  

Arlington   Cycle   Hubway  
Year  installed   2008   2009   2010   2012   2012  

Size   150/1,300   60/600   60/600   600/10,000   300/3000  

Operator   Alta  Bicycle   Denver  Bike   Alta  Bicycle   Alta  Bicycle   Alta  Bicycle  
Share   Share   Share   Share   Share/  B-­‐
cycle  

© 2012 Triangle Bike Share

PRODUCT: PUBLIC BIKE SHARE SYSTEM

© 2012 Triangle Bike Share

 GPS  
Central  Call  Center  /  
Opera7ons  Center  

RFID  
Wireless  
GPRS/HSPA  

© 2012 Triangle Bike Share

HOW IT WORKS

© 2012 Triangle Bike Share

 MARKET

• Raleigh’s  demographics  reflect  favorably  

Urban  Popula7on  Density   • Triangle  urban  residen7al  pop  growing  

Non-­‐ins7tu7onalized  Group   • 7  universi7es  in  or  near  downtown  

Quarter  Pop.  Density   • NCSU  Bicycle  Plan    

• RTP,  Hospitals,  Universi7es  all  nearby  

Job  Density   • Vibrant  downtowns  in  Triangle  

Tourist/Trip  Abractors   • Sports,  events,  fes7vals,  arts  

Regional  Transit  system   • Increasing  number  of  bike  facili7es,  maps,  routes,  connec7ons  
plans  

Healthy  corporate  and  non-­‐ • Many  poten7al  program  partners  and  sponsors  
profit  community   • BCBS,  YMCA,  hospitals,  Universi7es  

© 2012 Triangle Bike Share

 PROVISIONAL MODEL

Source  of  Funds:  

•  Membership and usage fees
•  Sponsorships (system naming, station naming)
•  Capital contributions
•  Street furniture/advertising?

© 2012 Triangle Bike Share

 TEAM

Management  

Director   Josh  Bielick  

Opera7ons  Director   Seeking  

Genera7on  manager   Seeking  

Urban/City  Planner  —  GIS  Wizard   Seeking  

© 2012 Triangle Bike Share

 MILESTONES

•  Initial research and data collection

for feasibility study

•  Business plan written

•  BCBS NC entrant

•  entrant

© 2012 Triangle Bike Share

 FINANCES

•  Membership sales projections

– FY01 : 13,066 memberships sold
•  $352,000 membership and usage revenue
•  Expenses
– ~$2,239 per bike per year
•  FY01
–  Operations exp: $569,000
– G&A : $326,568

•  FY 01 NET Loss: $543,696

© 2012 Triangle Bike Share

 CORPORATE SPONSORSHIP OPPORTUNITY

•  System Naming Rights

•  Reaching objectives in the interest of both parties
•  Furthering mission and impact of both organizations
•  Innovative, social & economic impact
•  High exposure

SYSTEM SPONSORSHIP STARTUP NEED :: $500,000

ANNUAL SPONSORSHIP OPERATIONAL NEED :: $287,000

© 2012 Triangle Bike Share

 REVOLUTIONIZING URBAN MOBILITY

•  Charlotte is now beginning a pilot

program and feasibility study.

•  Bike share is coming to the triangle and

we can make a lasting, significant impact
on urban communities, transportation
in the US, and fostering healthy lifestyles

© 2012 Triangle Bike Share

This slide intentionally left blank

© 2012 Triangle Bike Share

 CITY PROFILES
Popula)on  Densi)es  
 30,000.00    
 25,000.00    
Pop  /  mi^2  

 20,000.00    
 15,000.00    
 10,000.00    
 5,000.00    
 -­‐        

%  Popula)on  enrolled  as  students  

40.00%  
35.00%  
30.00%  
25.00%  
20.00%  
15.00%  
10.00%  
5.00%  
0.00%  

© 2012 Triangle Bike Share

 CITY PROFILES, CONT.
Employed:  Cycling  Commu)ng  Rate  
6.00%  
5.00%  
4.00%  
3.00%  
2.00%  
1.00%  
0.00%  

Employed:  Public  Transit  Ridership  

60.00%  
50.00%  
40.00%  
30.00%  
20.00%  
10.00%  
0.00%  

© 2012 Triangle Bike Share

 STARTUP SYSTEM COSTS

•  40 Stations, 400 bicycles

•  $38-50,000 per station
•  $4,500 station installation
•  Total: ~$1.48M

© 2012 Triangle Bike Share

PROJECTED MEMBERSHIP SALES

© 2012 Triangle Bike Share

TARGET MARKET

© 2012 Triangle Bike Share

MEMBERSHIP TYPES AND SALES PROJECTIONS

Membership  Type   Price   FY01  Projected  Volume   FY02  Projected  Volume  

Point  
24-­‐hour  Temporary   $6   11,266   18,958  
7-­‐day   $20   40   275  
30-­‐day   $30   75   155  
Annual   $80   1685   1,800  

© 2012 Triangle Bike Share

© 2012 Triangle Bike Share
 SOURCES
•  American Community Survey Data 2010

•  Bike Share – History, Impact and Prosivions –Paul DeMaio

•  http://plancharlotte.org/story/charlotte-bike-sharing-dnc-uptown-downtown
•  Denver Bike Share 2010 Annual Report
•  CommuterPageBlog.com, Paul DeMaio
•  http://www.commuterpageblog.com/2012/02/capital-bikeshare-striving-to-become-financially-self-
sufficient.html
•  IBISWorld.com Public Transportation Industry Report, June 2011
•  Transportation Research Part A – Bicycling renaissance in North America?
•  US Census Bureau
•  Capital Area Bus Transit Development Plan, Technical Memorandum #2, (2011)
•  http://www.apta.com/mediacenter/pressreleases/2012/Pages/120312_2011Ridership.aspx
•  Seattle Feasibility Study
•  Department of Urban Design and Planning, University of Washington
•  CityData.com
•  SimplyMap.com
•  Raleigh Bicycle Transportation Plan 2009
•  Minneapolis NiceRide Subscriber Survey 2010
•  Bike Sharing for the Triangle Region March 2, 2012s
•  SmartBike DC Survey Results
•  Case for Bike Share: Opportunities in NYC
•  http://technicallyphilly.com/2011/02/21/cityrydes-bike-sharing-software-close-to-being-awarded-carbon-
credit-certification
•  Philadelphia Bikeshare Concept Feasibility study (2010)
•  http://dcist.com/2012/03/national_mall_capital_bikeshare_sta.php
•  Capital Bike Share “How Jurisdictions Can Join Capital Bikeshare”

© 2012 Triangle Bike Share