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  • Amazon Diversification

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    Joe Higashi
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    Amazon's diversifications into Amazon Go, Amazon Elements, Amazon Prime, Amazon Webservices, and acquiring companies like Goodreads and Lovefilm were appropriate strategic moves that provided benefits to the company. Amazon Go offered a convenient checkout-free experience that increased brand awareness and customer experience. Other diversifications such as Amazon Prime, Amazon Webservices, and Amazon's own product brands helped Amazon become globally recognized and surpass competitors by offering a wide range of products and services. While risky, these moves proved beneficial as they increased Amazon's threat to other retailers like Walmart.

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    Amazon's diversifications into Amazon Go, Amazon Elements, Amazon Prime, Amazon Webservices, and acquiring companies like Goodreads and Lovefilm were appropriate strategic moves that provided benefits to the company. Amazon Go offered a convenient checkout-free experience that increased brand awareness and customer experience. Other diversifications such as Amazon Prime, Amazon Webservices, and Amazon's own product brands helped Amazon become globally recognized and surpass competitors by offering a wide range of products and services. While risky, these moves proved beneficial as they increased Amazon's threat to other retailers like Walmart.

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    96 views1 page

    Amazon Diversification

    Uploaded by

    Joe Higashi
    Amazon's diversifications into Amazon Go, Amazon Elements, Amazon Prime, Amazon Webservices, and acquiring companies like Goodreads and Lovefilm were appropriate strategic moves that provided benefits to the company. Amazon Go offered a convenient checkout-free experience that increased brand awareness and customer experience. Other diversifications such as Amazon Prime, Amazon Webservices, and Amazon's own product brands helped Amazon become globally recognized and surpass competitors by offering a wide range of products and services. While risky, these moves proved beneficial as they increased Amazon's threat to other retailers like Walmart.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    Download as docx, pdf, or txt
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    Q1) Were Amazon's diversifications through Amazon Go and Amazon Elements appropriate,

    given the company's resources and capabilities? Were such diversifications risky strategic
    moves?

    Ans. yes the diversifications were indeed beneficial for the company, the Amazon Go which sold
    staple food was convenient for the customers as there was automatic process of online payment
    before the customers left and Amazon Go also provided the best possible customer experience
    because of which the brand awareness was also increased and the things worked in companies
    favor. Whereas the other diversifications like Amazon Prime (for shipping service) and Amazon
    Webservices (for inexpensive cloud computing) and its own brands such as Amazon kindle(a
    tablet for ebook reading), Amazon locker(for secure delivery) and Amazon Video direct (a video
    streaming platform), acquiring companies including GOODREADS and LOVEFILM proved to be
    beneficial as the amazon was being globally recognized for these diversifications and wide range
    product offerings and ir surpassed it’s competitors and amazon go and Amazon’s own grocery
    products were becoming a serious threat to Walmart.

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