The Future is Bright

for Snack Foods

Snacking is no longer just eating when we’re bored or eating for additional sustenance.
It’s about solving small problems for consumers. And those problems present opportunities
for manufacturers across a variety of dayparts and needs. “Be Well” solutions is
one area where we believe snack foods need to evolve to get the job done.
It’s not about counting calories.
Snack food occasions driven by a self-defined wellness
need will continue to grow over the next 5 years.

How can you deliver on holistic wellness?

What drives “Be Well” needs
Forecasted Growth
2023 vs. 2018: 5%
07 00 Fastest-growing cohort:

Nutritious/healthy Healthy start Better for me than

5% Young Millennials
(aged 22-29 in 2018)
benefit to day other choices

“Be Well” need is largely satisfied by whole foods or a processed food

made of natural ingredients. Top snack foods for this occasion:

55% 14% 8% 3% 6%
Fruit Refrigerated Yogurt Nuts and Seeds Snack Cheese and Energy/Protein,
Cottage Cheese Cups Granola, Diet Bars

Want more details about how snacking will evolve as permissible, portable, and beneficial solutions?
The Future of Snacking report provides a strategic, 5-year consumer behavior forecast. It identifies how
food manufacturers can address U.S. consumers’ growing desire for snack solutions throughout the day.
Generational forecasts are provided for dayparts, 10 snack food need states, and 27 snack food categories.
Source: The NPD Group/Future of Snacking Report

Learn more. Contact your NPD account representative,

call 866-444-1411, or email contactnpd@npd.com.