A STUDY ON CONSUMER PREFERENCE AND SATISFACTION ON

PURCHASING YAMAHA MOTORCYCLE IN TUTICORIN

Project report submitted to
Kamaraj College, Thoothukudi
Affiliated to
Manonmanium Sundaranar University,
Tirunelveli
in partial fulfilment of the requirement of the degree of
BACHELOR OF COMMERCE
Submitted by

Name Reg.No
SHARON WICKLES D 20182101301352
SIVA KUMAR B 20182101301353
SIVA RAMAN T 20182101301354
SRIDHAR 20182101301356
THANGA RAJ K 20182101301357

Under the guide and supervision of

Mrs.E.Esakkiammal M.Com., M.Phil.,
Assistant Professor, Department of Commerce

DEPARTMENT OF COMMERCE
KAMARAJ COLLEGE
(Affiliated toManonmanium Sundaranar University)
Thoothukudi – 628 003
March - 2021
Mr.E.Esakkiammal M.Com., M.Phil.,
Assistant Professor,
Department of Commerce
Kamaraj College
Tuticorin – 628003.

CERTIFICATE

This is to certify that the major project entitled, “ A STUDY ON CONSUMER

PREFERENCE AND SATISFACTION ON PURCHASING YAMAHA
MOTORCYCLE IN TUTICORIN” is a bonafide record of research work done by SHARON
WICKLES D, SIVA KUMAR B, SIVA RAMAN T, SRIDHAR M, THANGA RAJ K for the award
of the degree of Bachelor of Commerce in Kamaraj College, Thoothukudi, under my guidance and
supervision during the period of 2020-2021 and this project has not previously formed the basis for the
award of any degree, or any other similar title.

Signature of the H.O.D., Signature of the Guide

Signature of the External

 DECLARATION

We declare that this project work entitled, “A STUDY ON CONSUMER

PREFERENCE AND SATISFACTION ON PURCHASING YAMAHA
MOTORCYCLE IN TUTICORIN” submitted to KAMARAJ COLLEGE,
THOOTHUKUDI, affiliated to Manonmanium Sundaranar University Tirunelveli in
partial fulfilment for the award of degree BACHELOR OF COMMERCE is a record
of original work done under the supervision of Mrs.E.Esakkiammal M.Com.,
M.Phil., Assistant Professor in department of commerce, Kamaraj College. It is our
original work and fresh work.

Place: Tuticorin Signature of the Candidates

Date:

1. Sharon Wickles D

2. Siva Kuamr B

3. Siva Raman T

4. Sridhar M

5. Thanga Raj K
 ACKNOWLEDGEMENT
We give all the glory and honour to the “ALMIGHTY GOD” who helped us
to do our major project in time without any difficulties.

We express a sincere thanks to Dr. D.NAGARAJAN, M.Sc., M.Phil., Ph.D.,

Principal of our college for his kind help beyond measures. We also wish to express
my gratitude and deep indebtedness to our Director Dr.A.M.TONY MELWYN,
M.Com., M.Phil., MFM., NET., Ph.D., Director of Kamaraj College (SF) for their
encouragement to do this case study.

We wish to express our hearty thanks to Dr.P.SELVAMANI, M.Com.,

M.Phil., Ph.D., B.Ed., NET., Head of the Department of Commerce, for this
valuable suggestions and ideas.

We wish to record, not out of formality but out of deep feeling in

indebtedness, my sense of gratitude to Mrs.E.ESAKKIAMMAL M.Com., M.Phil.,
Assistance Professor, Department of Commerce, without whose valuable
suggestions, guidance at every stage of the study coupled with his unreserved
sympathetic and encouraging attitude in this present study would not have seen the
light of day.

We also thank the faculty members, friends, parents and my team members
for helping us to complete our major project.
.
 TABLE OF CONTENT

CHAPTER CONTENTS PAGE NO.

1. INTRODUCTION & DESIGN OF THE STUDY 1

2. THEORETICAL BACKGROUND OF STUDY 11

3. ANALYSIS & INTERPRETATION 22

4. FINGDINGS & SUGGUSTION 40

5 CONCLUSION 42
CHAPTER - 1