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Strategic Brand Management Assignment Brief
Strategic Brand Management Assignment Brief
English
Font size 12
Margins 2.5
Alignment justified
Subheadings Heading 2, 12 pt
The Assignment
The Task
Select a brand of your choice. Based on the selected brand you are to evaluate the following:
Guideline Description Percentage impact on
the overall grading
according to the
Mendalow’s matrix.
Analyse marketing 10%
strategies to develop
brand equity and
presence, in considering
digital presence of the
brand
Evaluate a marketing 5%
campaign, including digital
& social media campaigns
to successfully develop a
brand position to meet
marketing objectives
TOTAL 100%
NOTE
- The body of the essay only should account for 4500 words (excluding list cover page, table of
contents and list of references)