Geographic Location

A. San Francisco Bay Area

a. Urban
b. Neighborhoods

Hashtags: #sanfrancisco #bayarea #sanfranciscobayarea #sanfran #sanfranciscobay

#california #sf #goldengatebridge #presidio #pacificheights #visitacionvalley #candlestickpoint
#goldengatepark #sfparks #415 #sanfranciscocalifornia #doloresheights #sanfranciscohills
#norcal #citybythebay #eurekavalley #outersunset #centralsunset #outerparkside #parkside
#lakeshoresf #noevalley #hunterspoint #pinelakepark #diamondheights #sfneighborhoods

Relevant Accounts:
● https://www.instagram.com/vossgallery/
 ● https://www.instagram.com/post.script.sf/

Psychographic
A. Lifestyle:
a. The Creative - (artists, photographers, content creators, etc.)
b. The Academic
c. The Young Professional
d. The Advocate
B. Personality: honest, compassionate, ambitious, charismatic, imaginative, positive
C. Beliefs: equality, inner/self-healing, acceptance, humanity, connection, mindfulness
D. Values: nature, creativity, freedom, knowledge, individuality, community

Hashtags: #sfcreative #sanfranciscoartist #sanfranciscoart #sanfranciscosmallbusiness

#sanfranciscophotographer #sanfranciscophotography #sanfrancreative #sfartists
#artistsofsanfrancisco #bayareaart #bayareaartist #bayareaphotographer #bayareaphotography
#californiapapergoods #nocalart #minfulness #artistsofinstagram #livejoyfully #selflove #selfcare
#creativity #positivevibes #livewithintention #illustration

Relevant Accounts
● https://www.instagram.com/influencingincolor/
● https://www.instagram.com/createcultivate/
● https://www.instagram.com/iamwellandgood/
● https://www.instagram.com/blackgirlsbreathing/
● https://www.instagram.com/diveinwell/
● https://www.instagram.com/penandpillar/
● https://www.instagram.com/thechalkboardmag/
● https://www.instagram.com/wildlynoted/

Demographics: Gender (some, but not all)

A. Transgender
B. Genderqueer
C. Non-binary
D. Female
E. Male

Hashtags: #lgbtqart #lgbtqartists #femaleartist #femaleartistsofinstagram #femaleartistsofcolor

#maleartists #malephotographer #femalefounders #femalephotographer #queerart
#nonbinaryart #lgbtqartcollective #queercreatives #inclusion #inclusivearts #inclusivelycreative
#empoweringwomeneverywhere #inclusivespaces #womeninspirewomen #equality
#artcommunity

Relevant Accounts
● https://www.instagram.com/asianbossgirl/
● https://www.instagram.com/blackgirlinom/
 ● https://www.instagram.com/gatherxgrowco/
● https://www.instagram.com/diversifyourart/
● https://www.instagram.com/wearewomenowned/
● https://www.instagram.com/berootedco/

**Important note: personal pronouns are important to many of their audience**

Products
1. Art of Being Card Deck
2. Art of Curiosity Card Deck
3. Masterpiece Notebooks
4. Sun Wall Calendar
5. Habit Tracker
6. Sunshine Postcards
7. Gift Cards

Hashtags: #giftpurpose #papergoods #stationery #art #organization #habittracker #calendar

#notebooks #notes #postcards #intentions #affirmations #dailymotivation #selfcare
#mindfulness #papercrafts #paperart #organizationhacks #organizer #habits #gifted #carddeck
#paperproducts #paperdesign #notetoself #notetaking #selfreminder #dailyreminder #dailyart
#bossbabe #futureself #pentopaper #stationeryaddict #wearesunlight #underthesunlight