QUESTION NO #1 It is possible to design a study , collect and
analyze data, and write a report without conducting a literature
review? What are the dangers and drawbacks of conducting your research without doing a literature review? In your judgment, do the drawbacks outweigh the advantages? Why, or why not? QUESTION NO#2 Explain why a company should use all potential sources of secondary data before initiating primary data collection procedures. a company should use all potential secondary data sources before starting collecting primary data because secondary data can be sufficient to solve the problem or help the researcher better understand the problem. collection of secondary data is also cheaper and quicker than the primary data gathering process. therefore, the collection of secondary data should precede any primary research activity.
Researchers aim to solve a problem in question in the shortest
time possible, at the least cost possible and with the highest accuracy. normally, the secondary data collection process has these features. on the other hand, gathering primary data can be time-consuming and costly, but it can be more accurate than gathering secondary data. researchers should begin with secondary, then proceed to gather primary data if necessary. QUESTION NO#3 list the six fundamental principles used to assess the validity of secondary data. This paper is going to discuss the six principles used to determine the validity of secondary data. Secondary data is information that had been previously collected by another individual and at present, it is being used by the investigator for another function. Such information has a reference whereby the researcher can quote for future purposes. Examples of secondary data include; business reports and newspaper articles.
principles used to assess the validity of secondary data
1. purpose: secondary data should be in a position to relate and satisfy the objective of the research. 2. Accuracy: secondary data should measure data accurately that will enable marketers to make the correct decision from the data. 3. Consistency: from the various sources of information, they should give precise and consistent information. 4. Credibility: the sources of information should be correct that will lead to correct interpretation and judgment. 5. Methodology: the method used to analyze and interpret the information should bring out valid results. 6. Bias: the sources of information should be neutral and should not be under any influence as the information will not be accurate. QUESTION NO #6 A researcher develops hypotheses that suggest consumers like ads better when they (1) are truthful, (2) creative, and (3) present relevant information. Picture the conceptual model that would show these relationships. Which the variables? This paper is going to use the information in the case study to develop relationships between the variables and establish independent variables in the hypothesis
A variable is an idea under the study or investigation of a
researcher and variables in research include; dependent and independent variables. An independent variable usually cannot be changed due to the fact that it stands alone while on the other hand, a dependent variable cannot stand alone but depends on the independent variable and it can be altered by variables under study. In reference to the above case study, the independent variables are; creativity, truthfulness, and creativity. In a conceptual map, these variables would be in boxes and arrows in those boxes would point to the dependent variables boxes that are appeal, and likeness to the advertisement and this will highlight a positive relationship between the variables.