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o Independent Variable: manipulated § Illusory correlation – belief of

History and Approaches by the researcher correlation that doesn’t exist (old
(2-4%) § Experimental Group: received the man predicts rain from arthritis)
• Psychology is derived from physiology treatment (part of the IV) • CASE STUDY: Adv. Studies ONE
(biology) and philosophy § Control Group: placebo, baseline person (usually) in great detail – lots of
• EARLY APPROACHES (part of the IV) info Disadv: No cause and effect
o Structuralism – used INTROSPECTION § Placebo Effect: show behaviors • DESCRIPTIVE STATS:shape of the data
(act of looking inward to examine associated with the exp. group o Measures of Central Tendency:
mental experience) to determine the when having received placebo § Mean: Average (use in normal
underlying STRUCTURES of the mind § Double-Blind: Exp. where neither distribution)
o Functionalism – need to analyze the the participant or the experimenter § Median: Middle # (use in skewed
PURPOSE of behavior are aware of which condition distribution)
• APPROACHES KEY WORDS people are assigned to (drug § Mode: occurs most often
o Psychoanalytic/dynamic – unconscious, studies)
childhood § Single-Blind: only participant
o Behavioral – learned, reinforced blind – used if experimenter can’t
o Humanistic – free will, choice, ideal, be blind (gender, age, etc)
actualization o Dependent Variable: measured
o Cognitive – Perceptions, thoughts variable (is DEPENDENT on the
o Evolutionary – Genes independent variable)
o Biological – Brain, NTs • Operational Definition: clear, precise,
o Sociocultural – society typically quantifiable definition of your
o Biopsychosocial – combo of above variables – allows replication
• PEOPLE: • Confound: error/ flaw in study
o Mary Calkins: First Fem. Pres. of APA • Random Assignment: assigns
o Charles Darwin: Natural selection & participants to either control or
evolution experimental group at random –
o Dorothea Dix: Reformed mental minimizes bias, increase chance of equal
institutions in U.S. representation
o Stanley Hall: 1st pres. of APA1st journal • Random Sample: method for choosing
o William James: Father of American participants – minimizes bias
Psychology – functionalist o Assignment and sampling can be
o Wilhem Wundt: Father of Modern done via names in a hat, computer • INFERENTIAL STATISTICS:
Psychology – structuralist generation establishes significance (meaningfulness)
o Margaret Floy Washburn–1st fem. PhD • Validity: accurate results • STATISTICAL SIGNIFANCE = results
o Christine Ladd Franklin – 1st fem. • Reliability: same results every time not due to chance
• RANDOM TERMS • NATURALISTIC OBSERVATION: • ETHICAL GUIDELINES (APA)
o Basic research – purpose is to increase Adv: real world validity (observe people o Confidentiality: names kept secret
knowledge (rats) in their own setting) Disadv: No cause o Informed Consent: must agree to be
o Applied research – purpose is to help and effect part of study
people • CORRELATION: Adv: identify o Debriefing: must be told the true
o Psychologist – research or counseling – relationship between two variables purpose of the study (done after for
MS or PhD Disadv: No cause and effect deception)
o Psychiatrist – prescribe medications and (CORRELATION DOES NOT EQUAL o Deception must be warranted
diagnose – M.D. CAUSATION) o No harm– mental/physical
Research Methods o Positive Correlation – variables

(8-10%)
increase & decrease together Biological Basis
o Negative Correlation – as one
• EXPERIMENT : Adv: researcher variable increases the other decreases (8-10%)
controls variables to establish cause and
effect Disadv: difficult to generalize

o The stronger the # the stronger the


relationship REGARDLESS of the
pos/neg sign
§ 3rd variable problem (lurking
variable)– diff. variable is • NEURON: Basic cell of the NS
responsible for relationship (breast o Dendrites: Receive incoming signal
implants & suicide) o Soma: Cell body (includes nucleus)
o Axon: AP travels down this
o Myelin Sheath: speeds up signal • Midbrain o Genetics: MZ twins will have a higher
down axon, protects axon o Reticular formation: alertness percentage of also developing a disease
o Terminals: release NTs – send signal • Forebrain: higher thought processes o Environment: MZ twins raised in
onto next neuron o Limbic System different environments show differences
o Vesicles: sacs inside terminal contain § Amygdala: emotions, fear (Amy, da! • ENDOCRINE SYSTEM: sends
NTs You’re so emotional!) hormones throughout the body
o Synapse: gap b/w neurons § Hippocampus: memory (if you saw a o Pituitary Gland: Controlled by
• Action Potential: movement of sodium hippo on campus you’d remember it!) hypothalamus. release growth hormones
and potassium ions across a membrane § Hypothalamus: Reward/pleasure o Adrenal Glands: related to sympathetic
sends an electrical charge down the axon center, eating behaviors – link to NS: releases adrenaline
o All or none law: stimulus must trigger endocrine system • BRAIN IMAGING:
the AP past its threshold, but does not o Thalamus: relay center for all but smell o EEG: brain activity – not specific
increase the intensity of the response (you MUST (thalaMUST) use your o XRAY: not useful, doesn’t show tissues
(flush the toilet) thalamus, unless its MUSTY – smell) o CT / MRI: shows structures
o Refractory period: neuron must rest o Cerebral Cortex: outer portion of the o PET: glucose shows brain activity (when
and reset before it can send another brain – higher order thought processes in doubt pick this one)
AP (toilet resets) § Occipital Lobe: located in the back of o fMRI: glucose shows activity: real time
• Sensory neurons – receive signals the head – vision – mom’s eyes! o lesion – brain damage
§ Frontal Lobe: decision making,
• Afferent neurons – Accept signals planning, judgment, movement,
Sensation & Perception
• Motor neurons – send signals personality (6 – 8%)
§ Parietal Lobe: located on the top of the • ABSOLUTE THRESHOLD: detection of
• Efferent neurons – signal Exits head - sensations signal 50% of time (is it there)
• Interneurons – cells in spinal cord § Temporal Lobe: located on the sides • DIFFERENCE THRESHOLD (also
responsible for reflex loop of the head (temples) – hearing and called a just noticeable difference (JND)
• CENTRAL NS: Brain and spinal cord face recognition and follows WEBER’S LAW: two
• PERIPHERAL NS: Rest of the NS § Somatosensory Cortex: map of our stimuli must differ by a constant
o Somatic NS: Voluntary movement sensory receptors –in parietal lobe minimum proportion. (Can you tell a
o Autonomic NS: Involuntary (heart, § Motor Cortex: map of our motor change?)
lungs, etc) receptors – located in frontal lobe • SIGNAL DETECTION THEORY
§ Sympathetic NS: Arouses the body o Left hemisphere only – damage results
for fight/flight (generally activates in aphasia (damaged speech)
– sympathetic to you getting eaten § Broca’s Area: Inability to produce
by a tiger helps you run away) speech (Broca – Broken speech)
§ Parasympathetic NS: established § Wernicke’s Area: Inability to
homeostasis after a sympathetic comprehend speech (Wernicke’s
response (generally inhibits) what?)
• NEUROTRANSMITTERS (NT): o Corpus Callosum: bundle of nerves that
connects the 2 hemispheres – sometimes • Sensory Adaptation: diminished
Chemicals released in synaptic gap,
severed in patients with severe seizures – sensitivity as a result of constant
received by neurons
leads to “split-brain patients” stimulation (can you feel your
o GABA: Major inhibitory NT
§ Lateralization: the brain has some underwear?)
o GlutamatE: Major Excitatory NT
specialized features – language is • Perceptual Set: tendency to see
(get excited when seeing your mates!
processed in the L Hemisphere something as part of a group – speeds up
o Dopamine: Reward & movement
§ Split-brain experiments: done by signal processing
o Serotonin: Moods and emotion
o Acetylcholine (ACh): Memory Sperry & Gazzanaga.
o Epinephrine & Norepinephrine: § Images shown to the right
sympathetic NS arousal hemisphere will be processed in
o Endorphins: pain control the left (& vice versa), patient can
o Oxytocin: love and bonding verbally identify what they saw • Inattentional Blindness: failure to notice
• Agonist: drug that mimics a NT • BRAIN something added b/c you’re so focused on
• Antagonist: drug that blocks a NT another task (gorilla video)
• Reuptake: Unused NTs are taken back up • Change Blindness: failure to notice a
into the sending neuron. SSRIs (selective change in the scene (door study)
serotonin reuptake inhibitors) block • Cocktail party effect: notice your name
reuptake – treatment for depression across the room when its spoken, when
• AREAS OF THE BRAIN: you weren’t previously paying attention
• Hindbrain: oldest part of the brain • VISUAL SYSTEM:
• PLASTICITY: Brain can “heal” itself o Pathway of vision: light à cornea
o Cerebellum – movement/balance
• NATURE VS. NURTURE: ANSWER àpupil/iris à lens à retina à
(picture walking a tightrope balance a
IS BOTH rods/cones à bipolar cells à ganglion
bell)
o Twin Studies: cells à optic nerve à optic chiasm à
o Medulla – vital organs (HR, BP)
§ Identical twins – Monozygotic (MZ) occipital lobe
o Pons – sleep/arousal (Ponzzzzzz)
§ Fraternal twins – Dizygotics (DZ) o Cornea – protects the eye
o Pupil/iris – controls amount of light • AUDITORY SYSTEM: States of Consciousness
entering eye o Pathway of sound: sound à pinna à
o Lens – focuses light on retina auditory canal àear drum (tympanic (2 – 4%)
o Fovea–area of best vision(cones here) membrane) à hammer, anvil, stirrup • STATES of CONSCIOUSNESS:
o Rods – black/white, dim light (HAS) à oval window à cochlea à o Conscious: controlled processes –
o Cones – color, bright light (red, green, blue) auditory nerve à temporal lobes totally aware
o Bipolar cells – connect rods/cones and o Outer Ear: pinna (ear), auditory canal o Preconscious: Outside awareness, but
ganglion cells o Middle Ear: ear drum , HAS (bones can be brought into consciousness
o Ganglion cells – opponent-processing vibrate to send signal) (remembering)
occurs here o Inner Ear: cochlea – like COCHELLA o Nonconscious: automatic processing
o Blind spot – occurs where the optic (sounds 1st processed here) (controlling respirations)
nerve leaves the eye • THEORIES OF HEARING: both occur o Unconscious: Lack of awareness;
o Feature detectors – specialized cells in the cochlea knocked out
that see motion, shapes, lines, etc. o Place theory – location where hair cells o Altered States: produced through drugs,
located in occipital lobe (experiments by bends determines sound (high pitches) fatigue, hypnosis
Hubel & Weisel) o Frequency theory – rate at which action o Sleep
• THEORIES OF COLOR VISION: potentials are sent determines sound • METACOGNITION: Thinking about
o Trichromatic – three cones for (low pitches) thinking
receiving color (blue, red, green) • OTHER SENSES: • SLEEP:
§ Explains color blindness - they are o Touch: Mechanoreceptors à spinal cord o Beta Waves: awake (you betta be awake
missing a cone type à thalamus à somatosensory cortex for the exam)
o Opponent Process – complementary o Pain: Gate-control theory: we have a o Alpha Waves: high amp., drowsy
colors are processed in ganglion cells – “gate” to control how much pain is o NREM (non REM) stages-
explains why we see an after image experienced o Stage 1: light sleep
• Visual Capture: Visual system o Kinesthetic: Sense of body position o Stage 2: bursts of sleep spindles
overwhelms all others (nauseous in an o Vestibular: Sense of balance o Stage 3 Delta waves: Deep sleep
IMAX theater – vision trumps vestibular) (semicircular canals in the inner ear o Rapid Eye Movement (REM):
• Constancies: recognize that objects do effect this)
not physically change despite changes in o Taste (gustation): 5 taste
sensory input (size, shape, brightness) receptors: bitter, salty, sweet,
• Phi Phenomenon: adjacent lights blink sour, umami (savory)
on/off in succession – looks like o Smell (olfaction): Only sense
movement (traffic signs with arrows) that does NOT route through
• Stroboscopic movement: motion the thalamus 1st. Goes
produced by a rapid succession of slightly through temporal lobe and amygdala dreaming, cognitive processing
varying images (animations) • GESTALT PSYCHOLOGY: Whole is Entire cycle takes 90 minutes, REM
• MONOCULAR CUES (how we form a greater than the sum of its parts occurs inb/w each cycle. REM lasts
3D image from a 2D image) o Gestalt Principles: longer throughout the night
o Interposition: overlapping images appear § Figure/ground: organize information
closer into figures objects (figures) that stand • CIRCADIAN RHYTHM: 24 hour
o Relative Size: 2 objects that are usually apart from surrounds (back ground) biological clock
similar in size, the smaller one is further o Body temp & sleep
away o Controlled by the Suprachiasmatic
o Relative Clarity: hazy objects appear nucleus (SCN) in the brain
further away o Explains jet lag
o Texture Gradient: coarser objects are • SLEEP DISORDERS
closer o Insomnia: Inability to fall asleep (due
o Relative Height: things higher in our § Closure: mentally fill in gaps to stress/anxiety)
field of vision look further away § Proximity: group things together that o Sleep walking/talking: (due to fatigue,
o Linear Perspective: parallel lines appear near each other drugs, alcohol) – NOT during REM
converge with distance (think railroad § Similarity: group things together o Night terrors: extreme nightmares –
tracks) based off of looks NOT in REM sleep – typical in
• BINOCULAR CUES: (how both eyes § Continuity: tendency to mentally form children
make up a 3D image) a continuous line o Narcolepsy: fall asleep out of nowhere
Retinal Disparity: Image is cast slightly (due to deficiency in orexin)
different on each retina, location of o Sleep Apnea: stop breathing suddenly
image helps us determine depth while asleep (due to obesity usually)
Convergence: Eyes strain more (looking • DREAM THEORIES:
inward) as objects draw nearer o Freud’s Unconscious Wish
• TOP-DOWN PROCESSING: Whole à Fulfillment: Dreaming is gratification
smaller parts of unconscious desires and needs
• BOTTOM-UP PROCESSING: Smaller § Latent Content: hidden meaning of
Parts à Whole dreams
§ Manifest Content: obvious storyline o Generalization: CR to like stimuli O Fixed Interval schedule: Reward every
of dream (similar sounding bell) X amount of time passed (every 2 weeks
• Activation Synthesis: Brain produces o Discrimination: CR to ONLY the CS get a paycheck)
random bursts of energy – stimulating • CONTINGENCY MODEL: Rescorla & O Variable Ratio schedule: Rewarded
lodged memories. Dreams start random Wagner – classical conditioning involves after a random number of responses (slot
then develop meaning cognitive processes machine
• HYPNOSIS • CONDITIONED TASTE AVERSION O Variable Interval schedule: Rewarded
o It Can: Reduce pain, help you relax (ONE-TRIAL LEARNING): John after a random amount of time has
o It CANNOT: give you superhuman Garcia – Innate predispositions can allow passed (fishing)
strength, make you regress, make you classical conditioning to occur in one trial O Variable schedules are most resistant to
do things against your will (food poisoning) extinction (how long will keep playing a
• PSYCHOACTIVE DRUGS: • COUNTERCONDITIONING: Little slot machine before you think its
o Triggers dopamine release in the brain Albert and John Watson (father of broken?)
o Depressants: Alcohol, barbiturates, behaviorism) – conditioned a fear in a • SOCIAL (OBSERVATIONAL)
tranquilizers, opiates (narcotics) baby (only to countercondition – remove LEARNING: BANDURA!
§ Decrease sympathetic NS activation, it- later on) • Modeling Behaviors: Children model
highly addictive • OPERANT CONDITIONING: (imitate) behaviors. Study used BoBo
o Stimulants: Amphetamines, Cocaine, SKINNER! dolls to demonstrate the following
MDMA (ecstasy), Caffeine, Nicotine O LAW OF EFFECT (Thorndike): O Prosocial – helping behaviors
§ Increase sympathetic NS activation, Behaviors followed by pos. outcomes O Antisocial – mean behaviors
highly addictive are strengthened, neg. outcomes weaken • MISC LEARNING TYPES
o Hallucinogens: LSD, Marijuana a behavior (cat in the puzzle box) O Latent learning (Tolman!) – learning is
§ Causes hallucinations, not very • PRINCIPLES OF OPERANT COND: hidden until useful (rats in maze get
addictive O Pos. Reinforcement: Add something reinforced half way through,
o Tolerance: Needing more of a drug to nice to increase a behavior (gold star for performance improved
achieve the same effects turning in HW) § Cognitive maps – mental
o Dependence: Become addicted to the O Neg. Reinforcement: Take away representation of an area, allows
drug – must have it to avoid withdrawal something bad/annoying to increase a navigation if blocked
symptoms behavior (put on seatbelt to take away O Insight learning (Kohler!) – some
o Withdrawal: Psychological and annoying car signal) learning is through simple intuition
physiological symptoms associated O Pos. Punishment: Add something bad (chimps with crates to get bananas)
with sudden stoppage. Unpleasant – to decrease a behavior (spanking) O Learned Helplessness (Seligman!) – no
can kill you. O Neg. Punishment: Take away matter what you do you never get a
positive outcome so you just give up
Learning something good to decrease a behavior
(word scrambles)
(take away car keys)
(7-9 %) O Primary Reinforcers: innately Cognition
• CLASSICAL CONDITIONING: satisfying (food and water)
PAVLOV! O Secondary Reinforcers: everything else (8 – 10%)
o Unconditioned Stimulus (UCS): (stickers, high-fives) ENCODING: Getting info into memory
brings about response w/o needing to § Token Reinforcer: type of • Automatic encoding – requires no effort
be learned (food) secondary- can be exchanged for other (what did you have for breakfast?)
o Unconditioned Response (UCR): stuff (game tokens or money) • Effortful encoding – requires attention
response that naturally occurs w/o O Generalization: respond to similar (school work)
training (salivate) stimulus for reward • Shallow, intermediate, deep processing:
o Neutral Response (NS): stimulus that O Discrimination: stimulus signals when the more emphasis on MEANING the
normally doesn’t evoke a response behavior will or will not be reinforced deeper the processing, and the better
(bell) (light on means response are accepted) remembered
o Conditioned Stimulus (CS): once O Extinction / Spontaneous Recovery: • Imagery – attaching images to information
neutral stimulus that now brings about same as classical conditioning makes it easier to remember (shoe w/
a response (bell) O Overjustification Effect: reinforcing spaghetti laces)
o Conditioned Response (CR): response behaviors that are intrinsically • Self-referent encoding – we better
that, after conditioning, follows a CS motivating causes you to stop doing remember what we’re interested in (you’d
(salivate) them (give a child 5$ for reading when remember someone’s phone number who
o Contiguity: Timing of the pairing, they already like to read – they stop you found extremely attractive)
NS/CS must be presented immediately reading) • Dual encoding – combining different
BEFORE the US O Shaping: use successive approximations types of encoding aids in memory
o Acquisition: process of learning the to train behavior (reward desired
• Chunking – break info into smaller units
response pairing behaviors to teach a response – rat
to aid in memory (like a phone #)
o Extinction: previously conditioned basketball)
• Mnemonics – shortcuts to help us
response dies out over time O Continuous Reinforcement schedule:
remember info easier
o Spontaneous Recovery: After a period Receive reward for every response
o Acronyms – using letter to remember
of time the CR comes back out of O Fixed Ratio schedule: Reward every X
something (PEMDAS)
nowhere number of response (every 10 envelopes
stuffed get $$)
o Method of loci – using locations to • Serial Position Effect: tendency to o Imitation: Kids repeat what they hear
remember a list of items in order remember the beginning and the end of the – but they don’t do it perfectly
• Context dependent memory – where list best § Overregularization: grammar
you learn the info you best remember • Recall: remember what you’ve been told mistake where children over use
the info (scuba divers testing) w/o cues (essays) certain morphemes (I go-ed to the
• State dependent memory – the • Recognition: remember what you’ve been park)
physical state you were in when told w/ cues (MC) o Operant conditioning: reinforced for
learning is the way you should be when • Flashbulb memories: particularly vivid language use
testing (study high, test high) memories for highly important events o Inborn universal grammar: theory
STORAGE: Retaining info over time (9/11 attacks) comes from NOAM CHOMSKY –
• Information Processing Model – • Repressed memories: unconsciously says that language is innate and we are
Sensory memory, short term memory, buried memories – are unreliable predisposed to learn it
long term memory model • Encoding failure: forget info b/c you o Critical period: period of time where
• Sensory Memory – stores all incoming never encoded it (paid attention to it) in the something must be learned or else it
stimuli that you receive (first you have first place (which is the real penny) cannot ever happen (language must be
to a pay attention) learned young – Genie the Wild Child)
• Encoding specificity principle: the more
o Iconic Memory – visual memory, o Linguistic determinism: language
closely retrieval cues match the way we
lasts 0.3 seconds learned the info, the better we remember influences the way we think (Hopi
o Echoic Memory – auditory memory, people do not have words for the past,
the info (like state dependent memory)
lasts 2-3 seconds thus cannot easily think about the past)
• Forgetting curve: recall decreases rapidly
• Short Term Memory – info passes developed by WHORF
at first, then reaches a plateau after which
from sensory memory to STM – lasts THINKING
little more is forgotten (EBBINGHAUS)
30 secs, and can remember 7 ± 2 items • Concepts: mental categories used to group
o Rehearsal (repeating the info) resets objects, events, characteristics
the clock • Prototypes: all instances of a concept are
• Working Memory Model splits STM compared to an ideal example (what you
into 2 – visual spatial memory (from first think of)
iconic mem) and phonological loop • Algorithms: step by step strategies that
(from echoic mem). A “central guarantee a solution (formula)
executive” puts it together before • Heuristics: short cut strategy (rule of
passing it to LTM thumb)
• Long term memory – lasts a life time o Representative Heuristic: make
• Proactive interference
o Explicit (Declarative): Conscious inferences based on your experience
OLD blocks new (like a stereotype) – assume someone
recollection
§ Episodic: events • Retroactive interference must be a librarian b/c they’re quiet
§ Semantic: facts NEW blocks old o Availability heuristic: relying on
o Implicit (Nondeclarative): • Misinformation effect: distortion of availability to judge the frequency of
unconscious recollection memory by suggestion or misinformation something (over estimating death due to
§ Classical conditioning (Loftus – lost in the mall, Disney land) plane crashes due to recent events)
§ Priming: info that is seen earlier • Anterograde amnesia: amnesia moves • Functional Fixedness: keep using one
“primes” you to remember forward (forget new info – 50 first dates) strategy – cannot think outside of the box
something later on (octopus, • Retrograde amnesia: amnesia moves • Belief bias: tendency of one’s preexisting
assassin, climate, bogeyman) backwards (forget old info) beliefs to distort logical reasoning by
§ Procedural: skills • ALZHEIMER’S DISEASE: caused by making invalid conclusions
• Memory organization destruction of acetylcholine in • Belief perseverance: tendency to cling to
o Hierarchies: memory is stored hippocampus our beliefs in the face on contrary evidence
according to a hierarchy LANGUAGE • Confirmation bias: look for evidence to
o Semantic networks: linked • Phonemes: smallest unit of sound (ch support what we already believe
memories are stored together sound in chat) • Inductive reasoning: data driven
o Schemas: preexisting mental concept • Morpheme: smallest unit that caries decisions, specific à general
of how something should look (like a meaning (-ed means past tense) • Deductive reasoning: driven by logic,
restaurant) • Grammar: rules in a language that enable general à specific
• Memory storage us to communicate • Divergent thinking: ability to think about
o Acetylcholine neurons in the • Semantics: set of rules by which we many different things at once
hippocampus for most memories
o Cerebellum for procedural
derive meaning (adding –ed makes Motivation & Emotion
something past tense)
memories • Syntax: rules for combining words into (6-8%)
o Long-term potentiation: neural basis of sentences (white house vs casa blanca) THEORIES OF MOTIVATION
memory – connections are strengthened • INSTINCT: complex behaviors have fixed
• Babbling stage: infants babble 1st stage of
over time with repeated stimulation (more patterns and are not learned (explains
speech
firing of neurons) animal motivation)
• One-word stage: duh
RETRIEVAL: Taking info out of storage • DRIVE REDUCTION: physiological need
• Two-word stage: duh duh
• Theories of language development: creates aroused tension (drive) that
motivates you to satisfy the need (driven by o Can be genetic – adopted children o Alarm: body/you freak out in response to
homeostasis: equilibrium) resemble their biological parents stress
o Primary drive: unlearned drive based o Set point: there is a control system that o Resistance: body/you are dealing with
on survival (hunger, thirst) dictates how much fat you should carry – stress
o Secondary drive: learned drive every person is different o Exhaustion: body/you cannot take any
(wealth or success) • Eating Disorders: more, give up
• OPTIMUM AROUSAL: humans aim to o Anorexia: weight loss of at least 15%
seek optimum levels of arousal –easier tasks ideal weight, distorted body image
requires more arousal, harder tasks need § Causes: overly critical parents,
less perfectionist tendencies, societal ideals
o Bulimia: usually normal body weight, go
through a binge-purge eating pattern (eat
massive amounts, then throw up)
§ Causes: same as anorexia
SEXUALITY

Not valid today


• Type A Personality: rigid, stressful person,
• Biology of sex:
perfectionist. At risk for heart disease
o Hypothalamus: stimulation increases
• Type B Personality: laid back, nonstressed.
sexual behavior, destruction leads to
INDUSTRIAL/ORGANIZATIONAL PSYCH
sexual inhibition
• Industrial / Organizational Psych:
o Pituitary gland: monitors, initiates, and
• HIERARCHY OF NEEDS: theory derived psychological of the workplace – focuses on
restricts hormones
by MASLOW – needs lower in the pyramid employee recruitment, placement, training,
§ Males – testosterone
have priority over needs higher in the satisfaction, productivity
§ Females - estrogen
pyramid o Sexual Response Pattern: Excitement • Ergonomics / Human Factors: intersection
phase, plateau, orgasm, refractory period of engineering and psych – focuses on
(resolution phase) (cannot “fire” again safety and efficiency of human-machine
until you reset, guys only) interactions
o Alfred Kinsey: 1st researcher to conduct • Hawthorne effect: productivity increases
studies in sex, suggested that people were when workers are made to feel important
very promiscuous. Studies lacked a (teacher teaches when principal comes in)
representative sample, created scale of • Theory X management: manager controls
homosexuality employees, enforces rules. Good for lower
o Homosexuality: biological roots: level jobs
differences in the brain, identical twins • Theory Y management: manger gives
more likely to both be gay, later sons employees responsibility, looks for input.
• Intrinsic motivation: inner motivation – more likely to be (hormones from mom) Good for high level jobs
you do it b/c you like it THORIES OF EMOTIONS • Employee Commitment:
• Extrinsic motivation: motivation to obtain • JAMES-LANGE: stimulus o Affective: emotional attachment (best
a reward (trophy) àphysiological arousal à emotion type)
HUNGER • CANNON-BARD: stimulus à o Continuance: stay due to costs of leaving
• Signals of hunger: physiological arousal & emotion o Normative: stay due to obligation (they
o Stomach contractions tell us we’re hungry simultaneously paid for your school)
o Glucose (sugar) level is maintained by • SCHACTER TWO FACTOR: adds in • Meaning of Work:
the pancreas (endocrine system). cognitive labeling (bridge experiment) o Job – no training, just do it for $$. No
o Insulin decreases glucose. Too little stimulus à arousal àinterpret external happiness
glucose makes us hungry. cues à label emotion o Career – work for advancement. Some
o Orexin is released by the hypothalamus • Some stimuli are routed directly to the happiness
– telling us to eat. amygdala bypassing the frontal cortex (gut o Calling – work because you love it. Lotsa
o Other chemicals include ghrelin, reaction to a cockroach) happiness
obestatin, and PPY
o Lateral hypothalamus: when stimulated
• Behavioral factors: there are SIX universal Development
emotions (happiness, anger, sadness,
makes you hungry, when lesioned you
surprise, disgust, feat) seen across ALL
(7-9%)
will never eat again. (I’m LATE for • Prenatal Development:
cultures
lunch. I’m hungry. The LATEral o Zygote: 0 – 14 days, cells are dividing
• Non-verbal cues: gestures, duchenne smile
hypothalamus makes you hungry.) o Embryo: until about 9 weeks, vital
(you can tell a real smile from a fake one)
o Ventromedial hypothalamus: when organs being formed
stimulated you feel full, when destroyed • Facial feedback hypothesis: being forced
to smile will make you happier (facial o Fetus: 9 wks to birth, overall
you eat eat eat eat (fat woman and cake) development
o Leptin: leptin signals the brain to reduce expressions influence emotion)
STRESS AND HEALTH o Teratogens: external agents that can
appetite cause abnormal prenatal development
• Obesity: • GENERAL ADAPTATION
SYNDROME (GAS): three phases of a (alcohol, drugs, etc)
o Increased risk of heart attack, § Fetal alcohol syndrome (FAS): large
hypertension, atherosclerosis, diabetes stress response (SELYE came up w/ this)
amount of alcohol leads to FAS, causes
deformities, intellectual disability, SOCIOEMOTIONAL DEVELOPMENT o Identity vs role confusion: (adolescence
death • Temperament: patterns of emotional thru 20s): refine a sense of self by testing
reactions and babies (precursor to roles and forming an identity
• Physical Development: personality) o Intimacy vs isolation: (20s—40s): form
o Maturation: natural course of • Imprinting: baby geese believe the first close relationships and gain capacity for
development, occurs no matter what thing they see after hatching is their mom – love
(walking) happens during a critical period (from o Generativity vs stagnation: (40s-60s):
o Reflexes: innate responses we’re born LORENZ) discover sense of contributing to the
with • HARRY HARLOW: discovered that world, thru family & work
§ Rooting, sucking, swallowing, contact comfort is more important than o Integrity vs despair: (60s and up):
grasping, stepping feeding (monkeys fed on wire or cloth reflect on your life, feel satisfaction or
o Habituation: after continual exposure mothers). Monkeys raised in isolation failure
you pay less attention – used to test couldn’t socialize • PUBERTY! (rapid skeletal and sexual
babies • MARY AINSWORTH: developed the maturation)
o Eyes have the most limited strange situation paradigm (children left o Primary sex characteristics: necessary
development, takes till 1 year alone in a room w/ a stranger, then reunited structures for reproduction (ovaries,
§ Visual cliff: babies have to learn depth w/ mom – determines your attachment style testicles, vagina, penis)
perception, so they will cross a “cliff” o Secure attachment (60% of infants): o Secondary sex characteristics:
o Other senses are fairly developed upset when mom leaves, easily calmed nonreproductive characteristics that dev
o Brain development continues for a few on return. Tend to be more stable adults during puberty (breasts, hips, deepening
years o Avoidant attachment (20% infants): of voice, body hair)
• JEAN PIAGET’S COGNITIVE DEV. actively avoids mom, doesn’t care when o Frontal lobe continuous dev (not fully
• Schemas – concepts or frameworks that she leaves developed till 25)
organize info o Ambivalent attachment(10% infants): • GENDER DEVELOPMENT: sex =
• Assimilation: incorporate new info into actively avoids mom, freaks out when chromosomes, gender = what you identify
existing schema (aSSimlation – same stuff) she leaves yourself as
• Accommodation: adjust existing schemas o Disorganized attachment (5%): o Gender roles: expected behaviors
to incorporate new information confused, fearful, dazed – result of abuse (norms) for men/women
(ACcommodation - All Change) • BAUMRIND: parenting styles o Social learning theory: we learn gender
• Sensorimotor Stage: Birth to 2 years: o Authoritarian: rules & obedience, “my roles and identity from those around us
focused on exploring the world around way or the highway” – kids lack • AGING:
them initiative in college o Cellular clock theory: cells have a
o Lack Object Permanence: Objects when o Permissive: kids do whatever – no rules maximum # of divisions before they
removed from field of view are thought to – kids lack initiative in college can’t divide anymore
disappear (peek-a-boo) o Authoritative: give and take w/ kids – o Free-radical theory: unstable oxygen
o Dev. Sense of Self: by 2 yrs can kids become socially competent and molecules w/in cells damage DNA
recognize themselves in the mirror reliable o Over time skills decrease (reaction
• Pre-operational Stage: 2 – 7 years: use • KOHLBERG’S MORAL DEV time, memory)
pretend play, developing language, using o Preconventional morality: Children: • CROSS-SECTIONAL STUDY: studies
intuitive reasoning they follow rules to avoid punishment ppl of different ages at the same point in
o Lack Conservation: recognize that o Conventional morality: adolescents: time
substances remain the same despite follow rules b/c rules exist to keep order o Adv: inexpensive & quick
changes in shape, length, or position (girls o Postconventional morality: adults: they o Disadv: can be differences due to
with juice in glasses) do what they believe is right (even if it generational gap
o Lack Reversibility: cannot do reverse goes against society) • LONGITUDINAL STUDY: studies same
operations (count out both 4+2 and 2+4) • Carol Gilligan: said moral reasoning and ppl over time
o Are egocentric: inability to distinguish moral behaviors are two different things o Adv: eliminates groups differences, lots
one’s own perspective from another’s – (what you say isn’t always what you do) of detail
think everyone sees what they see • ERIKSON’S SOCIOEMOTINAL DEV. : o Disadv: expensive, time consuming, high
• Concrete Operational Stage: 7-11 yrs: use 8 stages, each stage represents a crisis that drop out rates
operational thinking, classification, and must be resolved, results in competence or • Problem-focused coping: solving or doing
can think logical in concrete context weakness something to alter the course of stress
• Formal Operational Stage: 11-15 yrs: use o Trust vs Mistrust (birth – 18 months): if (planning, acceptance)
abstract and idealist thoughts, needs are dependably met infants dev • Emotion-focused coping: reducing the
hypothetical-deductive reasoning basic trust emotional distress (denial, disengagement)
• Problems with Piaget’s theory: stages to o Autonomy vs shame&doubt (1 -3 yrs): Personality
discrete, dev. differs b/w kids toddlers learn to exercise their will and
• VYGOTSKY’S THEORY: cognitive think for themselves (5-7%)
development is a social process too, need to o Initiative vs guilt (3-6 yrs): learn to PSYCHODYNAMIC EXPLANATION
interact w/ others initiate tasks and carry out plans SIGMUND FREUD said personality was
o Zone of Proximal Development: gap o Industry vs inferiority (6 yrs to largely unconscious.
b/w what a child can do on their own and puberty): learn the pleasure of applying • Conscious: immediate awareness of current
w/ support. Need scaffolding (teachers) themselves to tasks environment
• Preconscious: available to awareness stage smokes/drinks, anal is “anal How do we test this approach?
(phone #s) retentive”, phallic is promiscuous) • MMPI – helpful for mental health and job
• Unconscious: unavailable to awareness What’s wrong w/ Freud theory? – placement
• id: our hidden true animalistic wants and unverifiable, descriptive not predictive • Myer’s Briggs – gave you 4 letter combo
desires – operates on the pleasure principle, What’s good about it? – 1st theory about What’s wrong w/ these tests?
all about rewards and avoiding pain (devil personality, sparked psychoanalysis • They’re long, social desirability can be an
on your shoulder – entirely unconscious) How do we test this approach? influence, and they’re too broad
• superego: our moral conscious (angel on • Psychoanalysis: analyze a person’s HUMANISTIC PERSPECTIVE
your shoulder, all 3 consciousness) unconscious motives thru the use of: • Emphasized personal growth and free will.
• ego: reality principle, has to deal w/ society, o Free Association: say aloud everything You don’t like yourself? So change!
stuck mediating b/w the id and superego (its that comes to mind w/o hesitation • CARL ROGERS: talked about our self-
you! – conscious and preconscious) o Transference: looks for feelings to concept (idea of who we are). Your self-
When ego cannot mediate b/w the id and transferred to psychoanalyst concept is the center of your personality
superego, we use defense mechanisms o Dream interpretation: analyze the o Actual (social) self: what others see
• Repression: push memories back into the manifest (seen message) and latent o Ideal (true) self: who you WANT to be
unconscious mind (sexual abuse is too (hidden messages) content o A positive self-concept makes us perceive
traumatic to deal w/ so you repress it) o Projective Tests: ambiguous stimuli the world positively (optimist)
• Projection: attribute personal shortcomings shown to look at your unconscious o A negative self-concept makes us feel
& faults on to others (man who wants to motives (THESE SUCK B/C THEY dissatisfied and unhappy
have an affair accuses his wife of having ARE VERY SUBJECTIVE) What wrong with humanistic theory? -
one) § Thematic apperception test (TAT) : too optimistic about human nature, abstract
tell a story about a picture (when concepts are difficult to test
• Denial: refuse to acknowledge reality
someone has a tattoo (tatt) you ask What’s good about it? – emphasizes
(refuse to believe you have cancer)
what it means conscious experiences and change
Displacement; shift feelings from an
§ Rorschach inkblot: show an inkblot • Individualistic Cultures: give priorities to
unacceptable object to a more acceptable
NEO-FREUDIANS own goals over group goals. Define your
one (can’t tell at teacher, go home and yell
• CARL JUNG: believed in the collective identify in terms of you (American society)
at the dog)
unconsciouss (shared inherited reservoir of • Collectivistic Cultures: give priority to the
• Reaction formation: transform
memory – explains common myths across goals of the group, your identity is part of
unacceptable motive into his opposite
civilizations & time) that group (China)
(woman who fears sexual urges becomes a
• KAREN HORNEY: said personality SOCIAL-COGNITIVE PERSPECTIVE
religious zealot)
develops in context of social relationships, • Behavior is a complex interaction of inner
• Regression: transform into an earlier
NOT sexual urges (security not sex is process and environmental influence –
development period in the face of stress
motivation, men get womb envy) which influences personality
(during exam week you start to suck your
TRAIT PERSPECTIVE • Emphasizes conscious awareness, beliefs,
thumb)
• Traits are enduring personality expectations, and goals
• Rationalization: replace a less acceptable
characteristics, people can be described by • BANDURA! Talked about RECIPROCAL
reasoning with a more acceptable one (don’t
these – have strong or weak tendencies. DETERMINISM: interaction of behavior,
get into your college – justify it was a sucky
They are stable, genetic, and predict other cognitions, and environment make up you.
college anyway)
attributes. •
• Sublimation: replace unacceptable impulse
• Use factor analysis to find these: statistical {I’m outgoing
w/ a socially acceptable one (man w/ strong
procedure used to identify similar (behavior), I
sexual urges paints nudes. Dexter)
components choose to teach
FREUD’S PSYCHOSEXUAL STAGES
• TRAIT THEORIES: b/c it lets me be
• Oral stage (0-18 months): pleasure focuses
• Big Five: (by Costa & McCrae) (acronym outgoing
on the mouth (id)
OCEAN) You vary on each of these (environment),
• Anal stage (18 – 36 months): pleasure
o Openness : imaginative, independent, like and I have thought this through which is
involves eliminative functions (ego forms)
variety why I teach despite making less money
• Phallic stage (3 – 6 yrs): pleasure focuses
o Conscientiousness: organized, careful, (cognitive)}
on genitals (superego forms)
disciplined • Self-efficacy: belief that one can succeed,
o Oedipal complex: young boys learn to
o Extraversion: sociable, fun-loving, so you ensure you do
identify w/ their father out of fear of
affectionate (opoosite it introversion: • Internal locus of control: you control your
retribution (castration anxiety)
shy, timid, reserved) own fate
o Electra complex: young girls learn to
o Agreeableness: soft hearted, trusting,
identify w/ their mother b/c they cannot • External locus of control: chance / outside
helpful
with their father (penis envy) forces control your fate
o Neuroticism (emotional stability): calm,
• Latency stage (6 yrs to puberty): psychic What’s wrong with social-cognitive? – Too
secure
time out – personality is set specific, cannot generalize
What’s wrong with trait theory? – ignores
• Genital State (adulthood): sexual What’s good about it? – Highlights
the role of the situation in behavior
reawakening – oedipal and electra situations, and cognitive explanations of
What’s good about it? - identifying traits
“feelings” are repressed, turn sexual wants personality
gives us perspectives about careers,
onto an appropriate person How do we test it? – Observations &
relationships, health
• FIXATION: can become “stuck” in an interviews (time consuming)
earlier stage – influences personality (oral
Testing & o Environment: early neglect leads to • Biopsychosocial model: currently used
lower IQ, good schooling to higher IQ model – stress biological, psychological,
Individual Differences • Types of Tests: and social causes
(5-7%) o Aptitude: predicts your abilities to learn • Diagnosing abnormal behavior:
a new skill (ASVAB) o DSM: manual listing all currently
Individual Theories about Intelligence
o Achievement: tests what you know(SAT) accepted psychological disorders.
• GALTON: 1st to suggest intelligence was
• TEST CREATION: Classifies them based on criteria –
inherited. Intelligence based on muscle
o Standardization: administer a test to a provides no explanation of causes or
strength, size of head, reaction time, etc.
representative sample of future test takers treatments
• CATTELL: 2 clusters of mental abilities
to establish a basis for meaningful ANXIETY DISORDERS
o Crystalized intelligence: reasoning and
comparison (test it out 1st) Most common disorders in the U.S.
verbal skills - what you learn in school –
o Should be reliable: same results over • Generalized Anxiety Disorder (GAD):
the cold hard (like crystals!) facts
time person is generally anxious, all the time, for
o Fluid intelligence: spatial abilities, rote
§ Split-half reliability: compare two NO REASON
memory, things that come natural to you
halves of the test • Panic Disorder: person is prone to frequent
– can’t learn in school. Also decrease
§ Test-retest reliability: use the same panic attacks (feeling like you’re having a
over time
test on 2 different occasions heart attack). Can come w/ agoraphobia:
• SPEARMAN’S G FACTOR: said a o Should be valid: test is accurate – anxiety about being in places you cannot
general intelligence (g) underlies all mental measures what it is intended to escape (fear of public spaces / people)
abilities (typical IQ of today) § Content validity: test measures what • Phobias: irrational fear that disrupts your
• GARDNER: multiple intelligences (8): you want it to (an IQ test actually life
linguistic, logical-mathematical, musical, measures IQ) CAUSES OF ANXIETY DISORDERS:
spatial, bodily-kinesthetic, intrapersonal § Predictive validity: test is able to • Psychodynamic: repressed thoughts &
(self), interpersonal (social), naturalist accurately predict a trait (high math feelings manifest in anxiety and rituals
• STERNBERG: TRIARCHIC THEORY scores predicts good engineer) • Behaviorist: fear conditioning leads to
o Analytical: mental components to solve • Standardized tests establish a normal anxiety, which is then reinforced. Phobias
problems, what IQ tests assess (book distribution might be learned through observational
smarts) • Standard deviations are used to compare learning
o Practical: ability to size up new Biological: natural selection favored those with
scores. certain phobias (heights). Twins often share
situations and adapt to real-life demands
• Standard deviation measures how much disorders. Often see less GABA in the brain
(street smarts)
the scores vary from the mean. The • Obsessive-compulsive Disorders (OCD):
o Creative: intellectual and motivational
percentages stay the same in every curve person sf overwhelmed with both:
processes that lead to novel solutions,
idea, products o Obsessions: persistent unwanted thoughts
• BINET: developed 1st intelligence test, (did I leave the stove on?)
combined with TERMAN – developed o Compulsions: senseless rituals (hand
the STANFORD-BINET IQ TEST washing)
• Post-traumatic stress disorders (PTSD):
characterized by flashbacks, problems w/
concentration, and anxiety following a
o Chronological age = actual age traumatic event (war, natural disasters)
o Mental age = tested age compared to SOMATOFORM DISORDERS
other of that age • Psychological disorders w/ no apparent
o 100 is average physical cause
• WECHSLER: developed the WAIS and o Conversion disorder: loss of feeling or
WISC – most commonly used today usage of a limb or body part (sight) –
• FLYNN effect: IQ has steadily risen over Abnormal Behavior absolutely no physiological cause though
o Illness Anxiety Disorder: person
the past 80 years – probably due to (7 – 9%) interprets normal symptoms as a major
education standards and better IQ tests
• Defining abnormal behavior: disease – must disrupt their life
• Extremes of Intelligence: high IQ = above
o Requires “clinically significant” DISSOCIATIVE DISORDERS
135; intellectual disability = below 70
disturbance in cognition, emotional • Dissociative Identity Disorder: formerly
• Causes of intellectual disability:
regulation or behavior AND multiple personalities – person fractures
o PKU – liver fails to produce an enzyme
o Significant distress or disability social into several distinct personalities who
needed to breakdown chemicals – leads
situations, occupations or other important normally have no awareness of each other.
to brain damage
activities NOT SCHIZOPHRENIA!
o Down syndrome – extra copy of 21st
• Historical causes: biology, psychological o Usually caused by traumatic childhood
chromosome
issues, supernatural issues (demons) abuse
o Fragile X – higher chance in boys due to
ONE X chromosome • Medical model: emphasizes treatment of o Legitimacy is doubted by some, more
disorders, as they have a biological origin. common in those w/ good health
• Influence on IQ:
Came through the reformation of insurance
o Genetics: MZ twins have similar IQ,
institutions in U.S. (DORTHEA DIX) o Treatment involves integration of the
adopted kids more similar to biological
parents personalities
• Dissociative Amnesia + Fugue: following “turned-on” by environmental stimuli things about flying that makes you
a traumatic event a person leaves, taking on (like stress) –most commonly developed nervous – step through each one till
a whole new life & personality w/ no during college years you can do it)
memory of the previous one PERSONALITY DISORDERS • Intensive exposure therapy
DEPRESSIVE DISORDERS • Marked by disruptive, inflexible, enduring (Flooding): force someone to
• Major depressive disorder: extreme behavior patterns – makes this very experience the fear (afraid of
sadness and despair, apathy towards life, w/ difficult to treat! drowning, throw you in a pool)
no known cause o Antisocial: NOT “avoidant of o Operant Conditioning: use behavior
• Disruptive mood regulation disorder: socialization” – more like “anti-society” – modification (reward good behaviors w/
Frequent temper tantrums inconsistent with disregard for others, manipulative, breaks token reinforcers ). Used in schools, w/
developmental level laws autistic children, etc.
• Seasonal Affective Disorder (SAD): form o Borderline: instable interpersonal • OTHER THERPAIES:
of depression that occurs typically winter – relationships & self-image, “I hate you, o Family therapy: treats the family as a
found mostly in Northern areas (Alaska, don’t leave me” system, individual behaviors are
Ireland) UNIQUE TREATMENT = o Histrionic: excessive emotionality & influenced by family dynamics
LIGHT THERAPY attention seeking o Group therapy: therapy through a group
BIPOLAR DISORDERS o Narcissistic: need for admiration & lack – lets patients see “they’re not alone”
• Bipolar disorder: bouts of severe of empathy (who cares about everyone • BIOLOGICAL APPROACH: CALLED
depression & manic episodes else – look at me!) BIOMEDICAL THERAPIES
o Mania: heightened mood, characterized Treatment of o Drug therapies (psychopharmacology):
by risky behaviors, fast talking, flights of § Anti-psychotics: decrease dopamine:
ideas Psychological Disorders treats schizophrenia
CAUSES OF DEPRESSIVE AND (5-7%) • Side effects: TARDIVE DYSKINESIA:
BIPOLAR DISORDERS • PSYCHODYNAMIC APPROACH: SEE hand tremors (similar to Parkinson’s-
• Biology: lower levels of serotonin & PERSONALITY SECTION due to lack of dopamine), worsening
norepinephrine linked to depression, higher of negative symptoms, extreme
• HUMANISTIC APPROACH:
levels of norepinephrine linked to mania. sedation
o Client-centered therapy: (developed by
Runs in families suggesting GENES. Twin CARL ROGERS) techniques include • Drug names: thorazine, clozapine
studies also support this. active listening, accepting environment, § Anti-depressants: increase serotonin
• Cognitive: negative thought patterns leads through REUPTAKE inhibition
focuses on patient growth (you figure
to depression out what needs to change and do it) • Side effects: drowsiness, anxiety, can
SCHIZOPHRENIA increase suicide risk in teens
• COGNITIVE APPROACH:
NOT MULTIPLE PERSONALITIES! o Rational-emotive therapy: (developed • Drug names: SSRIs (selective
THEY HAVE ONE PERSONALITY! by ELLIS) techniques include analyzing serotonin reuptake inhibitors) like
• SYMPTOMS self-defeating behaviors to change Prozac, Zoloft, Paxil. SNRIs (selective
o Positive Symptoms (not good – means thought patterns – and then change norepinephrine reuptake inhibitors)
something added)) behaviors associated w/ said patterns Cymbalta, Effexor
§ Hallucinations: sensory experiences § Best for anxiety disorders § Mood stabilizers: used in the treatment
w/o sensory stimulation (seeing and/or § Very confrontational of BIPOLAR disorder : LITHIUM
hearing things) o Cognitive therapy: (developed by § Anti-anxiety drugs: depress the
§ Delusions: fixed, false beliefs (people BECK) illogical thoughts à central nervous system (dangerous in
are out to get them, grandiose thoughts psychological problems, challenges combo w/ alcohol) Xanax, Ativan
(I am God) those thoughts o Electroconvulsive therapy (ECT): send
§ Disorganized thinking, Disorganized § Best for depression electricity to induce minor seizures. Used
speech § Self-directed – you figure out your (rarely) to treat depression (when nothing
o Negative Symptoms (something taken errors else works). Thought to “reboot” the brain
away) • BEHAVIORAL APPROACH (typically o Psychosurgery (frontal lobotomy):
§ Flat affect: lack ability to show used for anxiety disorders / phobias) frontal lobe is surgically destroyed. Used
emotions o Classical Conditioning: to treat depression or violent individuals –
§ Impaired decision making, inability § Counterconditioning Little Albert & almost never used anymore
to pay attention Watson Social
o Catatonia: become frozen over periods
• Aversive conditioning: associate an (8-10%)
of time (exhibit waxy flexibility: can
unpleasant experience (e.g. nausea)
move them into new positions) • Attribution theory: we explain others
w/ an unwanted behavior (e.g.
• CAUSES OF SCHIZOPHRENIA drinking alcohol) behaviors by crediting the situation or the
o Brain abnormalities: enlarged ventricles § Exposure therapy: slowly expose person’s disposition (they only passed b/c
(atrophy), smaller frontal cortex people to whatever it is that makes they cheated)
o Genetics: runs in families, MZ twins at them anxious • Fundamental attribution error
higher risk • Systematic desensitization: tendency for observers to underestimate
o Dopamine hypothesis: too much associate a pleasant relaxed state w/ the importance of the situation and
dopamine in the brain gradually increasing anxiety overestimate the impact of personal
o Diathesis – Stress: individual has a triggering stimuli (create a disposition (that guy cut me off b/c he’s a
genetic predisposition, disease must be jerk – not that his wife could be in labor)
desensitization hierarchy – ex. List of
• Central route to persuasion: change same thinking, ignoring other possibilities CONFLICT
people’s attitudes through logical or bad ideas • Social trap: conflicting parties pursue
arguments and explanations. Leads to • Risky shift: groups make riskier decisions their own best interests, which can result
long term behavior change together rather than alone in destructive results (prisoner’s dilemma
• Peripheral route to persuasion: change PREJUDICE – game theory)
people’s attitudes through incidental cues • Ingroup: “US” – ppl w/ whom we share a
(like a speaker’s attractiveness). Leads to common identity
temporary behavior changes • Outgroup: “them” – ppl perceived as
• Foot in the door phenomenon: different or not part of the group
complying w/ a small request then leads • Ingroup bias: tendency to favor our own
to going along w/ a larger request (can I group
have $5? Yes. Now can I have $25?) • Scapegoat theory: prejudice offers an
• Door in the face phenomenon: a large outlet for anger by providing someone
request is turned down, when then leads you else to blame
to be more likely to comply w/ a small • Ethnocentrism: tendency to see your
request (can I have $100? Heck no! How own group as more important than others
about $20? Okay) • Just-world phenomenon: tendency for
• STANFORD PRISON EXPERIMENT ppl to believe that the world is just and
(ZIMBARDO): classic “experiment” therefore ppl get what they deserve •
where individuals were assigned to be (homeless ppl)
guards / prisoners. w/in days they took on • Approach approach conflict: win – win
AGGRESION
their roles and went too far. Highly situation; conflict is which win you have
• Genetic influence: runs in families, can
unethical to choose (you can eat out at ONE of your
breed for in animals
• Cognitive dissonance (FESTINGER): two two favorite restaurants – you can only
• Lower serotonin, higher testosterone choose one though)
opposing thoughts conflict w/ each other, • Environmental influence: social
causing discomfort (dissonance), which • Approach avoidance conflict: win – lose
learning theory (BANDURA) – observing situation; outcome has positive and
makes us find ways to justify the situation violence in others makes us more violent
(cult that was going to be abducted by negative aspects (marriage)
for a time
aliens, smokers) • Avoidance avoidance conflict : lose –
o Also: pollution, crowding, heat, humidity
SOCIAL INFLUENCE lose; both outcomes are bad but you have
• Frustration-aggression hypothesis: to choose one (clean your room or do
• Conformity: classic experiment done by frustration creates anger, which leads to
ASCH – showed lines of different lengths, your homework)
aggression
confederates gave wrong answers to see if • Multiple approach avoidance conflict:
ATTRACTION
others would go along w/ it two (or more) win-lose situations; conflict
• Mere exposure effect: repeated exposure is which to choose (College A is good for
o Normative social influence: we to novel stimuli increases liking of them
conform to gain approval or to not stand your major but no scholarship, College B
(the more time you spend around is bad for your major but has a
out from the group (be part of the norm something the more you like it)
o Informational social influence: we scholarship)
• Physical attractiveness: pretty ppl are SOCIAL SELF
conform to others b/c we think their thought to be more credible, less likely to
opinions must be right • Self-concept bias: what we consider
do bad things important in ourselves is what we
• Obedience: classic experiment done by • Similarity: we prefer ppl similar to us
MILGRAM: participants were to “teach” consider important in others
• Passionate Love: Early stage of romance • False-consensus effect: we overestimate
another individual using shocks. 60% of
– intense pos. obsession w/ another (due the degree to which everyone else thinks /
participants would administer lethal shocks
to arousal) acts the way we do
to another person simply b/c they were told
• Compassionate Love: Later stage – deep • Self-fulfilling prophecy: a belief that
to
attachment to someone who your life is leads to its own fulfillment (I expect you
GROUP INFLUENCE
intertwined w/ - best with equality and all to pass, you know this, you study –
• Social facilitation: perform better on
self-disclosure (revealing intimate details fulfilling my prophecy)
simple or well learned tasks in the presence
about self) • Self-serving bias: readiness to perceive
of others
ALTRUISM ourselves as favorably
• Social loafing: tendency for ppl in a group • Altruism: unselfish regard for the
to exert less effort when pooling their effort • Spotlight effect (self-objectification) :
welfare of others tendency of an individual to overestimate
together (tug of war)
• Bystander effect: the more ppl around the extent to which others are paying
• Deindividuation: loss of self-awareness
the less likely we are to help someone in attention to them
and self-restraint occurring in group
need (Kitty Genovese)
situations that foster arousal and anonymity
• Social exchange theory: social behavior FRQ TIPS: Define then Apply the term. B.S.
(mob mentality)
(helping) is an exchange process – aim is what you don’t know!
• Group polarization: the more time spent
to maximize benefits and minimize cost
w/ a group the more similar (polarized) their
• Reciprocity norm: we give so we can get
thoughts / opinions will become Created by C.Thompson; 2013 - updated
• Groupthink: desire for harmony w/in a 2018
group leads to everyone going along w/ the
Colleen.thompson@fortbendisd.com

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