SERVICIO NACIONAL DE APRENDIZAJE -SENA

WORKSHOP IN ENGLISH LANGUAGE ON DISTRIBUTION SYSTEM

CESAR FABIAN BENAVIDES

BOGOTA D.C

06 DECEMBER 2020
 DEVELOPING

1. Distribution channel is the route strategy that helps dealers to penetrate the goods
market.

2. A wide diversity of factors such as nature of the products, market, and intermediaries,
among others, requires to be analyzed to decide the most convenient distribution channel.

3. Market is the interchange of products in which some people offer any merchandise and
others buy it, through a negotiated price.

4. consumer obtain services or goods to satisfy their necessities

5. Companies get together people who have similar common goals and expect them to
satisfy the consumers’ needs.
 Is an important tool that companies have
1. CONCEPTUAL MAP implemented in order to organize several
STRATEGIC PLAN OF DISTRIBUTION factors that are interconnected in the
marketing process; improving customer
services and costs.
Is the route through which goods or
Distribution channel services pass from the producer to the
end consumer. Each fragment of the
marketing process can be observed in the
following diagram.
marketing process

Distribution
Channel
Producer the determining factors for selecting distribution channels

Intermediary Consumer

*Market *Product *Intermediaries *Company

2.
 3. CONCEPTUAL MAP
Distribution Channels

two types

Direct channel Indirect channel

Is the shortest connection Requires the participation

between the fabricator or of different intermediaries
producer and the end in order to accomplish the
consumer full process.

People or firms called

middlemen, who have an
important role in the product
distribution channel. Throughout
their mediation, manufacturers
deliver their products to final
customers. In order to achieve
their purposes, intermediaries
implement some specific
functions that normally,
producers prefer not to do by
themselves.
Intermediaries Functions intermediaries
In order to achieve the final
purpose of the distribution
channel, intermediaries
need to perform different
actions from collecting
information to search for
the funds.
4.
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