E-Marketing
Assignment 1: Analyzing Websites
Name: Khushboo Sajid 2171037
Website URL:
https://www.sanasafinaz.com/
https://pk.khaadi.com/
Name of Company/Organization: Khadi – Sana Safinaz
Analysis Item
1. What is the visual impact? How many
human faces are there? Do they use
sketches, cartoons, or photography?
2. Are the images stock photography or
original images?
Answer Notes
The visual impact of the websites is quite  Eye catching
appealing. Since the websites are of the
leading clothing brands, therefore there are  Colorful
human faces (models) showcasing their
 Easy to understand
newest collections Also, the website is
colorful and very eye-catching.  Well- organized
The images displayed are the original  Original
images from their photo-shoots. The
images are aesthetic and beautifully  Aesthetic
captured.
 Professional
E-Marketing
Assignment 1: Analyzing Websites
Analysis Item
3. How is the navigation on the website?
What are the first navigational items that
people notice?
4. Is there a clear call to action? Are there
several? How are they highlighted? Do
they use call-to-action text or a button? If
so, how big and what color?
5. What is the color scheme?
6. What is the best thing about the site?
7. What is the worst thing about the site?
Answer Notes
Since Khaadi is a worldwide online store
so the first navigation is the area/origin of
the buyer. Whereas, for sana safinaz the
homepage is navigated when the website is
opened displaying their shopping
categories.
Yes, there is a clear call to action button.  SHOP NOW Button
The button says, “SHOP NOW”. The
button is quite visible with black text and  Redirects to the items of the similar
white background. category
The website has a white background with  White background
beautiful colored pictures. Banner ads are
displayed on Khaadi’s website.  Vibrant Color scheme
The best thing I feel about the site is their
accessibility. The site is very user friendly
and also eye-catching.
The websites are very well-organized. I
feel there is nothing that bothers me about
them.
E-Marketing
Assignment 1: Analyzing Websites

Analysis Item Answer Notes

8. What is the ugliest or least pleasing NIL

visually?

9. What is the overall tone: fun, arty, or The whole tone is arty with a touch of
businesslike? professionalism.

10. What are the top menu items? How is The website uses banners to showcase their  Banner ads
the latest news highlighted? How does the sales, new arrivals etc.
website highlight the best deals?  Promotion on homepage

11. Where do they place their e-mail list It is at the bottom of the website. Also a
opt-in? tab namely CONTACT US also redirects
users to their contact details and customer
care.

12. Are there social media (Facebook, Yes they are at the bottom of the page.  FB
Twitter, LinkedIn, etc.) links? If so, where They use Facebook, Instagram, Twitter
and which social media sites are used? and YouTube.  Instagram

 YouTube

 Twitter
E-Marketing
Assignment 1: Analyzing Websites
Analysis Item
13. Does the website segment the home
page to appeal to the desired target
market(s)?
14. Does the content look fresh or stale?
15. Is there is an e-commerce component
to this website? If so, count how hard it is
to find an item. Count how many clicks it
takes to buy an item.
16. Is the website messaging clear? Is
value clearly communicated? Does
marketing messaging convey value
clearly?
Answer Notes
Yes, the homepages are segmented Khadi
for MEN, WOMEN, HOME and KIDS.
And the home pages are segmented Sana
Safinaz women ,
The content is updated and very beautifully
organized.
It’s not that hard. Filter option is available  Find the item
to ease the process. Also, the webpage is
categorized making it easier to find an  Click on it to open the page
item. It takes around 4 to 5 clicks to buy an
 Check the size
item.
 Add to cart
 Checkout
The marketing message conveys value
clearly as everything is crystal clear. Also
it is easy to use making user comfortable.
E-Marketing
Assignment 1: Analyzing Websites

Analysis Item Answer Notes

Other items noted: The website has style blogs and look books
for the users to try new styles and helping
them in following the ongoing trends.