Oluwatofunmi Adeosun

FdA Professional Photography

Mediation and Promotion

My personal brand concept

I enjoy the opportunity to experience different cultures and visual photography

styles. I need to know how to develop my brand to promote and develop it into a
a successful business, this will include business card, website and social media. I want
to continue working using various creative cultural photography styles showing my
visual creativity. I aim to show my skills, creativity and visual design. I always
challenge myself and develop my vision because I am very motivated. I feel there are
huge varieties of culture, fashion, visual culture and more that should be seen by a
wider audience.

I have many big ideas for creative work and vision. I have been learning and thinking
about a brand style and how to set a unique name and logo. Brands can convey big
ideas and build business. I have thought about how my brand can impact my clients
and build awareness. It can show a style, build lifelong relationships and is
recognised as affecting a business’s success. It can also communicate the quality of
the product and service. If potential clients are interested in your photography
business it can be the hook that convinces them you are the right choice. I need to
know how to establish a business practice that can focus on offering people avenues to
express their idealism, passion and viewpoint. Brands persuade through the use of
style, imagery and language. They encourage customers to identify with the brand. It
must interest people and hopefully inspires them to see the future in a new way. An
independent business, set up in the right way, can allow you to gain knowledge,
time is flexible and there is opportunity for your skills develop.

My brand logo is called ‘Peace Adeosun’ set on the colours of the Nigerian flag which
is my own cultural identity. Additionally, I have used an abstract icon that is both a
camera and a pair of eyes. There is also a 'BLM' icon which means Black Lives
Matter because I strongly support their campaign. It looks powerful and has some rich
detail. My brand logo is interesting, impactful and has a different style. I feel that I
have captured some of the energy of people from a diverse range of cultures in my
photography and this logo also reflects this. I have some interesting details on my
brand logo, African cultural pattern and mirrors, black paint, Beckman font a clean,
square type can be used on its own as a watermark, the Africa Typeface contrasts with
this showing my name. The background has an earthy aesthetic invoking creativity
and fertility. The Nigerian flag can be used in an array of hues for variety. There are
rustic edges for an authentic cultural feel. This can be used on my website
and advertising.