University of Cebu-Banilad Campus

College of Business Administration and Accountancy

MARKETING PLAN
FINAL OUTPUT
MKTG 121 - 72659

Instructor: Mrs. Liezyl A. Kuhail, MBA

Format of a Marketing Plan

A. Executive Summary
B. Business Review (performance of the previous sales period)
C. Situational Analysis
a. Environmental Analysis
b. Key Factors for Success
c. Strengths and Weaknesses Analysis
d. Opportunities and Threats Analysis
e. Market Segmentation
D. Marketing Objectives and Goals
E. Marketing Strategy
a. Product Positioning
b. Customer Satisfaction Strategy
c. Preferred Brand Strategy
d. Contingency Plan
F. Marketing Budget
G. Proposed Marketing Implementation Guide
H. Appendix

Requirements:
1. Font Style: Calibri Light, Font Size : 11, Line Spacing : 1.5
2. LMS Submission per Section of the Marketing Plan
3. Final Output (Complete Marketing Plan) Submission in LMS with the PPT
4. Presentation and oral defense with PPT
5. Formal/ proper attire needed during the Marketing Plan presentation.
6. The presentation timing is 15-20 mins.

Schedule for Submission

 MARKETING PLAN SECTION DATE
A. Executive Summary May 18 – 21, 2021
B. Business Review May 18 – 22, 2021
C. Situational Analysis (A-E) May 18 – 24, 2021
D. Marketing Objectives and Goals May 18 – 25, 2021
E. Marketing Strategy(A-D) May 18 – 26, 2021
F. Marketing Budget May 14 – 27, 2021
G. Proposed Marketing Implementation Guide May 14 – 28, 2021
H. Appendix May 14 – 29, 2021
COMPLETE SUBMISSION (with Cover Page) May 29, 2021

Schedule for Marketing Plan Presentation

GROUP NUMBER PRESENTATION DATE

A June 1, 2021
B June 1, 2021
C June 3, 2021
D June 3, 2021