What is the production

concept in marketing
The production concept is a subset of marketing concepts whereby
you focus on producing goods and services in such a way to make it
highly available and affordable to your customers.

On the basis of the this philosophy, your business decisions will

drive you to improve your production efficiency and find better
distribution channels so you make more of your product and drive
prices down. 

The idea is the more your customers can readily find your product
and benefit from lower prices achieved through your economies of
scale. 

A company adopting the production concept is of the view that they

can increase demand for their product by reducing costs.

The idea is the more your goods are affordable, the more people will
want to buy them.

To decrease cost, in most cases, you’ll need to produce on the

large-scale.

By mass-producing your product, your company will attempt to

reduce the cost per unit and benefit from economies of scale.

The production concept is a concept leading you to think

strategically about your production and operations.

Source: https://incorporated.zone/production-concept/