Encoding Storage

Getting information into the memory Retaining information in memory over

system time

Organizing information into meaningful

The unconscious and effortless process of Encoding that requires attention and units.
encoding information such as space, time and conscious effort
frequency.

The tendency to recall the first and

The finding of long term memory last items in a list more easily.
is enhanced when learning events are
spaced apart in time.

Primacy effect Recency effect

Disturbuted rehearsal Massed rehearsal Enhances our ability Enhances our ability to recall
Rehearsal packed together to recall items near the items near the end of a list.
Spread - out sessions
into fewer, longer sessions beginning of a list.

Acoustic encoding Visual encoding A formal term for memory tricks

Encoding through sounds Encoding through images
 Ionic store

Brief, initial coding of sensory Helps the human brain hold one image in our visual feild

information in the memory system. until another image replaces it.

Echoic store
The brain holds auditory, sound, information in sensory memory
for approximately 3 or 4

The part of your memory system

that contains information you are
consciously aware of before it
is stored more permanently or
forgotten.

A vivid memory of an emotionally

significant moment or event
The relatively permanent and
limitless storehouse of the
memory system Long-term potentiation
A increase in a synapse's firing efficiency that
occurs when the sequence of neurons that
represents a particular memory fires repeatedly;
believed to be the neural basis of learning and memory

The memory of facts and experiences The memory of skills and procedures