- Strategies are crafted at different levels in the organisation.

Which of the following is

concern with building marketing strategy in a single business unit of an organisation?

A.     Regional  strategy
B.     Marketing strategy
C.      Functional area strategy
D.     Corporate strategy

- Which one of the following is NOT a part of effectively worded vision statement?

A.     Graphic
B.     Flexible
C.      Desirable
D.     Not distinctive

- During your CESIM simulation, your team had to develop business objectives for market
share each year (round). Explain what is meant by market share?-
How in CESIM does having a higher market share than your competitors give your business a
competitive advantage?

- In your simulation, you were asked to formulate strategy. What are Factors Shaping
Decisions in the Strategy Formulation and Execution Process? 

- Evaluate the importance of R&D in developing your product. -10marks

Discuss the different options that are available for you in Cesim.-10marks

- Discuss two ways to build up resources and capabilities in CESIM. – 20Marks

During your simulation, your team were required to choose between a low cost strategy and a
differentiation strategy. Which strategy did your team choose- 10 marks
Explain why your team chose this strategy. (10 marks)