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2 CASE-3 GROUP- G
HRM-380.2
Compensation &Theory Practice
Case Write Up- 3
(Walmart)
Group-
G
Prepared By:
Name ID
Syeda Rabiya Altaf Alina 1722226630
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Letter of Transmittal
Date (06/1/2021)
Lecturer
Tajuddin Ahmed,
Department of Business Administration,
School of Business Studies,
North South University
Subject: Submission of Case Write up-3 on Walmart Retail Shop.
Dear Sir,
Here is the assignment that we assigned on the topic as per your request. The
assignment has been completed by the knowledge that we have gathered from the
course HRM 380, Compensation Theory and Practices.
We are thankful to all those people who provided us important information and gave us
valuable advices. We would be happy if you read the case analysis carefully and we will
be trying to answer all the questions that you have about the assignment.
We have tried our level best to complete this assignment meaningfully and correctly, as
much as possible. We do believe that our tiresome effort will help you to get ahead with
this sort of venture. In this case it will be meaningful to us. However, if you need any
assistance in interpreting this assignment please contact us without any kind of
hesitation.
Thanking you.
Yours obediently,
Group- G
Nafees Hafiz
Nilima Rahman
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Executive Summary:
This case is about Walmart, one of the largest retail company which is
known globally. Here we have identified many human resource issues as
well as managerial issues faced by Walmart. The case analysis is divided
into six parts comprising of a background, theme, main issues, SWOT,
human resource issues and recommendation and implementation. In the
background we have talked about the inception of Walmart and its history.
There we have found that Walmart emerged through the concept of
discount retail shop and the first of its own. Retailing is a fairly new concept
and so was not very much coveted in the past by many companies, but
with the advent of Wal-Mart and other big players in the field of retail, this
business started to turn many heads and became a money-making
sensation in a very short period of time. The theme helped us accumulate
the major problem identified throughout the case of which mainly were
human resource based. Walmart has glass ceiling as they had huge
positional power in their top management, as a result they did not
recognize their female workers. They also were charged for paying lower
wages on top of that they forced them to work beyond their working hour
without any pay. Walmart’s human resource department had a poor
compensation plan which demotivated the employees as they did not have
an equitable pay. The agency reported that it was examining whether Wal-
Mart was hiring illegal immigrants by violating the law. They lacked diversity
in their workforce as they only recruited the locals. The main issues reflects
upon the overall problem of the case,“ “How can Walmart operate and
sustain in the market both nationally and globally with the rising HR and
managerial issues?”. The SWOT analysis states the strengths,
weaknesses, opportunities and threats that the company possesses.
Walmart was indeed sizable since 37% of all U.S. households earned less
than $25,000 per year. It was priced at an amazing 22% below what Toys
‘R’ Us was charging. Wal-Mart believed that its discounting approach would
help customers clearly see where the bargains were and help pull market
share from its toy store rivals. In the recommendation and implementation
section we have addressed the issues mostly compensation related and
have provided adequate. The suggestion have been given on entirely on
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Table
Background 5-13
of Theme 14
ContenMain Issue 15
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Background
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The partners of the company were in full support of Wal-Mart and were cheering them
on from a distance. Over the span of 30 years, from humble beginnings as small store
in Arkansas to becoming one of the world’s largest companies, to even being dubbed as
a giant in the retailing industry.
Sustaining growth
Such phenomenal growth always had its fair share of obstacles and rivalries along the
way. Speculations always arose when people were discussing the rate at which Wal-
Mart was growing and had doubts whether or not this growth could be sustained. After
breaking the boundaries and crossing annual sales figures of over $200 billion, the
company knew then and there that growing further at a steady pace would be a
challenge.
From facing controversial claims all over the nation to being exposed to potentially
cumbersome rivals in retailing, namely the franchise of stores under Dollar General,
Wal-Mart was faced with adversity. They even got word that people would much gladly
visit smaller stores which belonged to the competition as they offered better prices even
though they had smaller assets.
Operational viewpoint
When it came to the suppliers of Wal-Mart, they were already in a tight situation owing
to the rates they had been doing business and supplying goods to Wal-Mart, but with
recent events taken into perspective, the company kept pressuring their suppliers into
providing them with goods with more discounts in their prices, leading to the suppliers
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feeling cornered. This led to many of the suppliers opting out which then lead to Wal-
Mart signing contracts with smaller suppliers. This competition turned Wal-Mart
notorious in the eyes of the suppliers.
Internal issues
Wal-Mart was not through with these issues, they were facing more backlash from their
own employees as well as the U.S. government. Their workers went on strike due to the
fact they were underpaid and were not being paid properly even for their overtime
efforts. This escalated into several lawsuits in some states over the country and some
were even class-action lawsuits. The workers saw victories in some cases while others
were just swept under the rug.
Workplace discrimination
Moreover, allegations of gender discrimination were also brought into light and the
company was accused of such malpractices both in the hiring procedures and also
during promotions and pay raises. Although it has been noted that a large percentage of
the workforce operating under Wal-Mart is women, there were still issues with the
employer due to the inequalities experienced in the managerial positions.
It was observed that almost 15% of employees in the higher positions in the company,
name the management positions were women, which gave a clear indication of
malpractice in the promotions procedures in the company.
Treading these rough waters was a challenging task for the higher ups in the company
and they used their power, influence and resilience to push through it all and still get
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Wal-Mart up to speed on the recent events. They did what they had to do to resolve
such issues that threatened the company’s ground as well as its growth and legacy, and
ensured that Wal-Mart would stay on the top as a retailing giant.
These businesses expanded worldwide and grew immensely due to their perfectly
executed business strategies, be it scoring big with big manufacturers who were also
expanding to developing supply chain management practices which were being brought
to peak optimization just to lower all unnecessary costs.
Providing customers with a wide array of options to choose from in the every single
product section imaginable as well as giving them the best services, best offers, and
also the best possible prices with a discount became the norm of these companies
specializing in retail.
Expanding overseas
Moreover, these companies looked beyond their horizons and were actively expanding
their operations overseas and also experiencing huge profits there as well. Not only did
they figure out that the concept of retailing and providing good prices and discounts
could translate internationally, but they also were able to adjust their strategies to the
locals to ensure that they made the most out of their resources.
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These expansions led the retail giants to make new connections with manufacturers in
those countries and were able to snag good deals that profited both the suppliers and
the retail companies, and the consumers were more than happy to receive affordable
prices and avail the best offers.
Wal-Mart was founded by Mr. Sam Walton in the year 1962 and was initially called Wal-
Mart Discount City. They began their operations with their first outlet which was located
in Rogers, Arkansas, a rural town with people who were low-budget consumers.
Wal-Mart’s idea came from the chain of Ben Franklin stores that Mr. Walton had run in
Arkansas and Missouri with his brother as franchisees. When Mr. Walton introduced the
idea of discount retailing to the management style of the Ben Franklin outlets, they were
not attracted by it, so he set out to pursue this concept on his own, and the results
speak for themselves.
Fine entrepreneurship
Mr. Walton was an astute entrepreneur beyond compare. He quickly realized that
volume and inventory-turn velocity were the defining elements of competitive advantage
in the discount retail business. He was convinced that the concept would work in small
towns with populations of 5,000 to 25,000 people, locations that often lacked viable
retail alternatives.
Armed with the conviction of a true entrepreneur, Mr. Walton and his brother had
opened 18 Wal-Mart stores by 1969 when the company was incorporated formally. In a
little over the three decades that followed, the company had 4750 stores in a variety of
formats across the globe, and sales had grown to roughly $245 billion. The company
was widely seen as the beacon of shareholder value, the darling of investors, and the
customer’s champion.
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They were essentially big boxes illuminated brightly with fluorescent lighting, stocked
with shelves that carried a wide range of merchandise. All of these advantages
translated into a superior operating cost structure and a veritable fortress of profitability
for Wal-Mart that its city rivals found impossible to duplicate.
Wal-Mart started its own set of logistics operations to eliminate the problem of dwindling
stocks so that they would be able to order more and store more of these products to
avoid any shortages in the future and so maximize sales. They further expanded their
infrastructures and transport system and not only did this help them increase sales but
also save a lot of money on operational costs.
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The insides of the stores were fully stocked with a wide range of products—over
120,000 in standardized layouts. The stores did not carry any backroom inventory, and
this helped maximize retail selling space. Each store was broken down into smaller
departments such as housewares, pharmaceuticals, and horticulture—each with a
department manager in control.
Motivated employees
Furthermore, a substantial portion of employee bonuses was linked to departmental
level performance, thus motivating employees to do their best within their assigned
departments. Although centrally orchestrated, managers did have some leeway in
adjusting prices to factor in local realities. Wal-Mart did not necessarily price its products
below the lowest competitor price; instead, it aimed to set prices as low as possible.
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Proper advertising
Moreover, this meant that the prices did vary from store to store to reflect the level of
competition that prevailed. The company did very little direct advertising. In contrast to
competitors such as Target, who regularly featured glossy advertisements, Wal-Mart
limited its advertising to 12 or 13 circulars a year.
The circulars reflected the same bare-bones approach that the stores had adopted.
There were no expensive models or glossy spreads. The company used its own
associates as models for the circulars, and even used it as a motivational tool by
choosing associates based on their performance.
Wal-Mart operated its purchasing unit from Arkansas and all the people leading that
section would be tough a negotiator for any supplier. They intended to get the most out
of their contacts and get the best possible product at the best possible price otherwise
they would not bother at all. This strategy worked almost all the time as suppliers
wanted to get their products out to the public and Wal-Mart would be able to guarantee
the most coverage and sales.
Also, this meant that the big brands would more likely partner with Wal-Mart to sell their
most popular products as they would be able to expand their operations as well. Wal-
Mart took this on a serious note and still applied the same tough negotiation acts on
these big brands as well, and it worked with them too. The company envisioned to get
their consumers the best products from the biggest and most popular brands at the
most affordable prices and Wal-Mart successfully executed such a plan.
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largest selling dog food, outstripping such established giants as Ralston Purina and
Nestle. Nationally, the trend toward store brands was gathering momentum.
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Theme
In this case of Walmart there are plenty of human resource issue that has
been found. A glass ceiling has been found in the positional power and
women were not given promotion. They have faced lawsuits for paying
below the average pay and had to face the union. They also forced their
worker to work overtime without any pay. Walmart had a flat organizational
structure which tend to demotivate the employees, increasing the turnover
rate. The employees were not appreciated enough at Walmart as they
didn’t provide them proper accommodation for their workers overseas.
They were prudent in spending on their employees’ welfare. The agency
reported that it was examining whether Wal-Mart was hiring illegal
immigrants by violating the law. They lacked diversity in their workforce as
they only recruited the locals.
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Main
Issue:
“How can Walmart operate and
sustain in the market both nationally
and globally with the rising HR and
managerial issues?”
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SWOT
Analysis
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Strengths:
1. In a little over the three decades that followed, the company had
4750 stores in a variety of formats across the globe, and sales had
grown to roughly $245 billion.Dominating Global Retailing, Wal-Mart
shows that the organization has attributes that advance strength
through growth and a worldwide distribution network.
3. The market was indeed sizable since 37% of all U.S. households
earned less than $25,000 per year.Wal-Mart superior process in
supply chain that was able to provide the customers with some
percentage of lower prices of its competitors.
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6. China was especially promising since the company had been able to
roll out many of its core strategies successfully. It bought 95% of its
products locally, and even leveraged its Chinese supply network to
export products worth $12 billion12 to its U.S. operations and close
to $20 billion by mid2003.
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Weakness
2. Their huge and highly spaced stores have failed to attract some
customers as they feel they get lost in the stores. The Walmart
discount stores are 40,000-120,000 sq. ft. with 1,600 in operation.
The stores are very big with a variety of products and that is why
customers claimed that they feel like they are lost.
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5. Walmart has not been treating the suppliers the way they expect and
they are being asked to do more for less. If Walmart continues this
behavior or the suppliers continue to feel they are not being valued
enough, the strong relationship between them will get ruined which
will not be good for Walmart as they need loyal suppliers.
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7. Walmart had stores in all 50 states in the United States and since the
smaller communities were covered with stores, Walmart started
operating in the suburbs. The local people did not like the big
companies operating in their areas. The local activists even joined
together to use zoning laws against the big retailers.
9. Walmart has been taking advantage of the fact that the suppliers
need them more than they need them which can affect Walmart
negatively. Wal-Mart in the U.S. was individually responsible for
selling 35% of all pet food, 24% of all toothpaste and Walmart buys
huge volumes of products. All these referred to that 30,000 suppliers
needed them more than the company needs them.
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10. Walmart has been paying its employees very low wages and
they do not even pay for overtime. They have been paying sales
clerks $8.23/hr. according to Business Weeks, this amounted to
$13,861 per year which is 5.26% below the poverty line for a family of
three.
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Opportunities
3. The rural network was still intact and the company had stores in all 50
states in the United States. . All stores were quite uniform, both in
their external and internal appearance. A substantial part of the real
estate was leased and custom-built by the property owners.
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company used its own associates as models for the circulars, and
even used it as a motivational tool by choosing associates based on
their performance.
6. In September 2003, well ahead of the peak of the toy season, Wal-
Mart began discounting the price of a dancing toy, a sure winner
from Fisher Price, a unit of Mattel, the leader in toys. It was priced at
an amazing 22% below what Toys ‘R’ Us was charging. Wal-Mart
believed that its discounting approach would help customers clearly
see where the bargains were and help pull market share from its toy
store rivals
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10.The company had almost doubled its sales revenue in the five-year
period from 1999 to 2003. Although with over $6 billion in sales (it was still
not anywhere comparable in size to Wal-Mart), it did seem to have the
ingredients of a disruptive innovator in the retailing world.
11.It bought 95% of its products locally, and even leveraged its Chinese
supply network to export products worth $12 billion12 to its U.S.
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Threats:
2. Walmart has now no longer been treating the providers the manner they
anticipate and they may be being requested to do greater for less. If
Walmart maintains this conduct or the providersretain to
experience,they may benow no longer being valued enough, the
robustcourtingamong them gets ruined tonow no longer be accurate for
Walmart as they wantdependableproviders
3. Walmart has confrontedproceedings filed via way of means of their
employees. Walmart’s friendsnational have filed fortyinstancestowards
the company. This is tremendouslyunfavorablefor his or heremblem
image. In seeking tohold the expenses low, they're making the
peoplepaintingsbeyond regular timewithoutbeyond regular time pay.
This will create a pooreffectwith inside thelengthy run. So, it’s a big
threat to them.
4. Despite being the largest, they had been discriminating in opposition
toladies in activity promotions, especially at supervisory and managerial
levels. 90% of the customer support managers are
ladyhoweversimplest 15% of them get promoted to the shopsupervisor
position. This form of discrimination could have a pooreffecton
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9. Walmart has now no longer been treating the providers the manner
they assume and they're being requested to do extra for less. If
Walmart maintains this conduct or the providershold to sensethey'renow
no longer being valued enough, the sturdycourtingamong them gets
ruined as a way tonow no longer be suitable for Walmart as they
wantunswervingproviders
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Human Resource
Issues
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1. High turnover rate is common for Walmart due to not rewarding the
employees with the right compensation plan.
The compensation plan for Walmart is not satisfying for the
employees of Walmart. The wage rates are very low, there is
discrimination, and employees do not get paid for working overtime.
All these contribute to employees living in the company not getting
rewarded for the effort they put into Walmart. The employees have
even filed lawsuits against Walmart. The poor compensation plan has
made employees leave the company and raising the employee
turnover rate. A high turnover rate is not good for the company and it
means that the company has failed to spend enough to retain its
employees and has been spending more on recruiting new
employees and training and development.
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2. The company has been filling the senior positions from the internal
workforce.
Promoting internal employees is highly rewarding and motivating for
employees working in Walmart. This shows that the employees have
a scope to grow and do not have to move to other companies for
promotion. However, when companies only hire employees for a
senior position internally, the company falls behind on diversity and
lacks new ideas. Walmart is losing its opportunity to recruit a better
employee for the senior position who could contribute more to the
company. External hiring could be beneficial as the new employee
has seen the company as an outsider.
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Walmart had was that it had a massive glass ceiling, even though
90% of the staff were female, only 15% of them were in the top
management. This difference was quite visible and they had to face
law suit as they had violated the gender discrimination act which is
amended under the fair labor acts. They had deprived the women off
positional power in the job, which is may taint their organization’s
reputation.
7. Walmart was also put into a trial for paying really low wages. They
paid only $8.23 hourly to its sales executives. All of this accumulated
was $13,861 annually which was even below the federal poverty line
rate which is $14,630. This income could not even suffice for a family
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10. Walmart did not have a diversified staff team to cater to the
needs of different culture. This creates difficulty in handling
customers with varied language and culture. This results in a
communication gap among the staff, customers as well as the
management of the respective branch who may not be able to train or
instruct the employees due to this. A lack of proper training and
development among the staff member will avert their chances of
performing well leading to demoralization.
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Recommendation &
Implementation
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find out their interests and lacking so that they could arrange effective
training and development programs for the employees.
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4. “The company was accused of paying really low wages- $8.30 per
hour to its sales clerk.”
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5. “Even though 90% of the staff of Walmart were women only 15%
were in the top management.”
i. What is the Problem?
Walmart separated women in promotions, job responsibilities and pay.
Although 90% of employees are women only 15% get the chance to be in
managerial positions or supervisory positions. Walmart disappoints to
provide genuine opportunities for women. Female employees are
disproportionately represented in low paying jobs.
ii. What is the recommended solution?
The recommended solution is training on gender discrimination and
educate the whole organization about the importance of women as they are
becoming more efficient and effective than before in an organization.
Through training the senior leaders of Walmart should be educated.
Besides more women should be hire and promoted
iii. Why this is the right solution?
The purpose of training is not to just help women rise in positions of power
and increase their income. It is also about teaching the value of women as
employees and how they should not be mistreated because of their gender.
Moreover, women are no less than men. So solving the issue will certainly
increase productivity for Walmart.
iv. How will it be implemented?
By conducting training on gender discrimination will push the organization
and its employees.
v. Where will it be implemented?
As the thinking of the existing employees and policies need to changed, so,
this will be implemented throughout the whole organization on every
departments.
vi. Who would conduct the implementation?
The HR department will conduct the training and if needed 3 rd party
agencies will be hired.
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