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Ex,2a,b,c, 3, 4a,b, pages 50-51(SB)

2a.

A successful advertising campaign will spread the word about your products
and services, attract customers and generate sales. Whether you are trying to
encourage new customers to buy an existing product or launching a new
service, there are many options to choose from.

The most suitable advertising option for your business will depend on your
target audience and what is the most cost effective way to reach as many of
them as possible, as many times as possible. The advertising option chosen
should also reflect the right environment for your product or service. For
example, if you know that your target market reads a particular magazine, you
should advertise in that publication.

2b.
1. Most advertising in ancient times was word-of-mouth, that is, people
liked something and told others about it. But even then,
people advertised by putting inscriptions on walls, tor example to
display political slogans and to offer household goods for sale.
2. The printing press allowed print ads to be made because the
consumers could finally read them, and ads flocked to newspapers
because it was a popular media platform.
3. Which statements are true about the 1960s?
a) People used more imagination when making advertisements.
b) Advertisements gave much more information.
c) Advertisements focused more on the special features of products.
4. What is a USP? Why is it important for a new product to have a
USP?
A USP, is used by a brand to communicate why someone would buy it
and what separates your product/service from the competition.
An effective USP communicates your brand’s values and
differentiates what your company offers through what you stand for
and how this benefits your customers.
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4a.
They have problem wih money.
Raymond Jacquet

4b.
1. had
2. were
3. could
4. might
5. wouldn’t

Ex.1 -3 p.p.33 -34 (WB)

Unit 5 Lesson 2
1. 1 word-of-mouth
2 poster
3 TV commercials
4 leaflet
5 radio spot
6 endorsement
7 side of bus

2. 1. b
2. C
3. а
4. b
5. b
6. a
7. c
3. 1 cachet
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2 privilege
3 subtle
4 a downturn
5 scene
6 blurred
7 sacrificed
8 global appeal

Ex. 5 - 12 pages 62 -63 (Inrod. to Int. Legal English)

5.
1. To get a Master's degree in e-law.
2. He advises students to try out as many different areas of the law as they
can and then to choose one they are genuinely interested in.

6. 3 , 4 , 5 , 7 , 8.

7.
a.
1 a. He's currently undertaking a Master's of e - Law at Monash University
2 b. There's something about the challenge of taking a complex commercial
transaction and expressing it clearly and concisely that really appeals to me.
3 c. I also had to write patent drafts, which are incredibly detailed
descriptions of the inventions in precise legal terms.
4 c. It was interesting, although at times extremely difficult and demanding.
5 b. But I quickly realised that what I liked best was working closely with
the other lawyers on litigation, defending or enforcing patents .
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6 a. I usually spend most of the day reviewing documents, drafting

agreements , meeting with clients and , of course , answering emails.
b. Adverbs of time are usually placed before the verb ; adverbs of manner
can be before or after the verb ; adverbs qualifying an adjective always
come before the adjective.

8.
1. carefully ; remarkably
2. closely
3. quickly, mainly
4. extremely ; regularly

10. It is a letter of application replying to a specific advertisement.

11.
1. She is applying to a commercial law firm in the UK.
2. She is interested in commercial law in general , but also in debtor -
creditor and negotiable instruments.
3. She worked at a small tax law firm for the summer.
4. She has enclosed a résumé ( CV ) and writing samples ( letters ) .

12. successfully , particularly , frequently , especially , extremely , sincerely

, confidently , particularly The writer uses the adverbs to intensify her
statements and convince the reader that she would be suitable for the
internship .