Using food as fuel

From the gut to the heart, the muscles to the mind, heightened focus in how
diet impacts health is influencing choices at the cash register.

$267 BILLION 61%

say “eating well” means having
Global functional
foods with specific benefits
foods market1
for the body2

These health benefits top

shoppers’ lists:3
WEIGHT LOSS/MANAGEMENT 63%

ENERGY 57%

DIGESTIVE HEALTH 46%

HEART/CARDIOVASCULAR HEALTH 44%

MUSCLE HEALTH/STRENGTH 40%

IMMUNE FUNCTION 40%

IMPROVED SLEEP 34%

BONE HEALTH 33%

50%+ trying to take in more:4

Fiber Protein Vitamin D Calcium Nuts/ Whole

Seeds Grains

Convenience + nutrition driving growth5

$6.6 61%
TOP BENEFITS SOUGHT:
BILLION
Boosting immunity
Meal replacement/
weight loss market prioritize protein
Aiding digestion
by 2024 in nutritional beverages

Functional made irresistible

Function and nutrition are important criteria – but delivering a great sensory
experience is key to re-purchase.

FEATURED FUNCTIONAL INGREDIENTS

Oliggo-Fiber® CoroWise® Plant-based

chicory root fiber plant sterols proteins
A naturally sourced* fructan Clinically proven to lower Pea and soy proteins,
from chicory root that provides cholesterol when part concentrates and flours
a source of beneficial prebiotic of a healthy diet and backed combine added protein
fiber, supports sugar reduction by an FDA health claim. content with a consumer-
and enhances texture/flavor. pleasing sensory experience.

Your partner in functional formulation

The ingredients above are just the beginning.
Cargill offers a full portfolio of ingredients to
support your formulation goals, including
sweeteners, texturizers, oils, proteins, salt and
chocolate – backed by world-class technical
expertise and a collaborative approach to
finding the right solution for your application.

Learn more at cargill.com/health

Sources:
1
Euromonitor 2020.
2
Essential and Important Components of Eating Well. Food Marketing Institute, 2019.
3
IFIC. 2020 Food and Health Report.
4
IFT.org. “Top 10 Functional Food Trends.” 2019.
5
Mintel, 2020.
* FDA does not define natural. Contact Cargill for source and processing information.

© 2020 Cargill, Incorporated. All Rights Reserved.