The path towards

MVNO
success
 Outline

1) Who are MVNO’s?

2) How MVNO’s Operate?
3) How MVNO’s Capture Market?
4) Solutions provided by MVNE.

Divox International Inc.

 Mobile Network Operator
 Network Infrastructure
- Radio Access
- Core Networks (NSS)
 Application and service platform
- Operation Support Subsystem (OSS)
- Business Support Subsystem (BSS)
- Customer Service
 Branding
- Sales & Marketing
- Distribution

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 Basic Workflow Model
Sales
Radio Core
Custom & Distribu
Acces Network OSS BSS
er Care Marketi tion
s s
ng
HLR
Service Web
GSM SMS-C Branding
Activation CRM Call Centre Retail
GPRS MSC Advertising
CDR Billing Support Telesales
UMTS GGSN Pricing
Collection Other
Interconnect

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Who are
MVNO’s?

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 Mobile Virtual Network
Operator
 Buy radio access from MNO to provide calls, SMS, Data and
other mobile services

 Develops its own tariffs and services

 MNO charge MVNO per airtime and use of other elements of

the value chain

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Workflow

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 Mobile Virtual Network
Enablers
 MVNE functions as a middleman between the MNO and the
mobile providers without their own networks.

 Offers MVNO the ability to focus on their core strengths of

brand, customer loyalty and marketing.

 MVNE do not have any direct relationship with the end users.

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 How
MVNO
Operates?

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 Types Of MVNO’s
Sales
Radio Core
Custom & Distribu
Acces Network OSS BSS
er Care Marketi tion
s s
ng

MNO Resellers

MNO Service Provider MVNO

MNO Enhanced Service Provider MVNO

MNO Full Infrastructure MVNO

Divox International Inc.

 MVNO Network Model
Sales
Radio Core
Custom & Distribut
Acces Networ OSS BSS
er Care Market ion
Flexibility

s ks
ing
HLR Service Web
GSM Branding
SMS-C Activation CRM Call Centre Retail
GPRS Advertising
MSC CDR Billing Support Telesales
UMTS Pricing
GGSN Collection Other

Core
MNO In-House or Outsourced Core Activities
Activities

Reseller

Light
MVNO Medium

Heavy

MVNE
Divox International Inc.
 Core Networks
Core
Network
s
HLR
SMS-C
MSC
GGSN
Interconnect

Providing NOC services Level 2

 HLR
 GMSC
 SMSC
 IN SCP (IN prepaid platform)
 STP
 USSD (Including Interactive USSD)
Divox International Inc.
 Core Networks
Home Location Register (HLR)
 Provide subscriber information within GSM/GPRS/UMTS
network
 Location, call, SMS and supplementary service management
features
 Subscriber Home and roaming profiles configuration
 Roaming Restriction and Fraud control based on VLR/SGSN
 MNP capabilities
 Automatic device detection support

Divox International Inc.

 Core Networks
Short Message Service Center (SMSC)
 Mobile Originated and Mobile Terminated messaging
 Store and forward in case of FDA failure
 Subscriber black listing for fraud control
 Online/Offline reports and statistics collection
 Multi language and enhanced messaging support
 Retry based on HLR alert for immediate delivery

Divox International Inc.

 Core Networks
 Service Control Point (SCP) is key component of prepaid
platform needed for the IN platform for International
calling, Mobile and LCR

 Signaling Transfer point (STP) is the heart of the signaling

network which controls, converts and transfers the signaling
messages from one point to another

 USSD is a real time responsive system.

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 Operations Support
Subsystem
OSS

Service
Activation
CDR
Collection

Providing NOC services Level 1

 SIM Cards and SIM card Services/
 Provisioning and reporting
 Voice and Data services
 Least Cost routing for Fixed line, Mobile calls, SMS
 Value Added Services
Divox International Inc.
 Operations Support
Subsystem
Voice Services
 Multi Party Services
 Call Forwarding Services and Call Barring Services
 Number presentation services
 Enhanced Call management services
 Premium Voice Services
 Voice Services when Roaming
 Switching Lines
 Summary for Voice services and HLR profile

Divox International Inc.

 Operations Support
Subsystem
Data And GSM Bearer Services
 Circuit Switched Data Services
 Packet Switched Data Services (bearer services)
 Data Services when Roaming
 Summary Data Services for Offers and HLR Profiles
 Advanced Data and Portal Services

Divox International Inc.

 Operations Support
Subsystem
Messaging Services
 Voice Mail Service (VM)
 Short Message Service (SMS)
 Multi Media Messaging Service (MMS)

Call Routing
 Short Code to customer care
 3rd party international call termination
 Redirection to customer care from self self-care IVR.

Divox International Inc.

 Business Support
Subsystem
BSS

CRM
Billing

 Billing and Mediation

 CRM
 Voucher Management System
 Mobile Number Portability
 Recharge Solution
 Revenue Assurance and Fraud Management
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 Customer Care
Custom
er Care

Call Centre
Support

 Manage Customer care process

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 How MVNO
Capture Market?

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 Strength Of MVNO
Business
- Start small, Thinking big

- Low Capital Investment

- Focused Marketing

- Lower Operating Cost

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 MVNO Sub-brand
Segmentation

10%
19% Business
Discount
M2M
6% Media/Entertainment
27%
Migrant
11% Retail
Roaming
3% Telecom
11%
13%

Divox International Inc.

 New Business
Opportunities
• Increasing need for mobile operators to fill their network (e.g.
3G or 4G)

• Regulations will demand further roaming and interconnection

reductions.

• New companies and technologies (like Voip) will compete by

offering even cheaper voice packages.

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Solutions Provided
By
MVNE.

Divox International Inc.

 M2M Solutions
Refers to technology allowing both – wireless and wired
system to communicate with other devices.

 Improved efficiency due to centralized services and data

management systems

 Optimize asset utilization

 Preventive maintenance

 Reduces overall cost

 Security
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 M2M Solutions

 Integrated Hardware required into the existing system.

 Collect and process data from the hardware & devices.
 Integrate data collected into existing application.
 Manage wireless device provisioning, deployment and updating.
 Secure remote access to control and manage assets.
 Customized reporting.

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M2M Solutions

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 M2M Examples
Vehicle Tracking System
 Auto track
 Speed Alarm
 Movement Alert
 Emergency Alarm
 Start and Stop

Divox International Inc.

 M2M Examples
Hazardous Chemical Storage and Monitoring
 Automatic Level Controller
 Temperature Sensor based Intelligence
 Automatic Fire Alarm
 24x7 Monitoring all parameters remotely

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 M2M Examples

Milk Vending Machine

Monitoring Parameters
 Temperature
 Quantity

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 Messaging Solutions
World is a Global village! Mobile subscribers expect to get
connected with just a push of button on the mobile. No matter
the complexities of Interoperability, routing and managing
relationships.

 P2P (Operator Messaging)

 A2P (Enterprise Messaging)
 Voice Messaging
 IVRS

Divox International Inc.

 P2P (Operator Messaging)
Person to Person (P2P) messaging occurs between subscribers
and is used for communicating with friends, family and
colleagues.

Messaging connectivity needs

bilateral agreement between two
MNO’s or MVNO’s

Standard Protocols used like

SMPP, SS7, HTTP, API, SS7/IP
etc.
Bilateral
Agreements
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 P2P Solution
Offer Global SMS/MMS reach which an MNO or an
MVNO is looking for without having to manage multiple
Bilateral Agreements.

 Instant connectivity
 Interconnection support
 Competitive Costs
Divox
 MNP Support
 Message retry
 Anti spam filters
 Bulk SMS filters
 Realtime tracking & reporting

Divox International Inc.

 A2P (Enterprise
Messaging)
 Application to person (A2P) Messaging occurs between an
application and a mobile subscriber, primarily for business
and interest group messaging

 Examples include notification and customer service message

in industries such as finance, transportation, E-commerce and
M-commerce

 Emerging uses of messaging includes mobile advertising and

social networking.

Divox International Inc.

 A2P Solutions
Application provider and Mobile Transaction Network work
in partnership to provide the complete mobile messaging
solution for brands who wish to connect to their customers.

Divox

Divox International Inc.

 A2P Solutions
Role of Mobile Application Provider
 Builds the system that enable brands to communicate via the
mobile channel by packing different components.

 System includes SMS, mobile internet, and downloadable

applications which are integrated into brand existing system
such as CRM, call center applications.

MTN

SMS
Platform
Divox International Inc.
 A2P Solutions
Role of Mobile Transaction Network
 Operates the network infrastructure on which messages are
passed on mass scale between business application and mobile
operator.
 Provides technical and commercial interface to access of
operators and millions of customers.
 Services includes - Global connectivity and expansion
assistance, carrier management and regulatory
support, administration of short code and long number leasing
and provisioning.

Divox International Inc.

 Voice Messaging
Interoperability SMS platform is built to support seamless
voice and video SMS between MNO and MVNOs.
Features Includes
 Easy to send/retrieve
 Supports interoperability (Send/Receive messages to any
operator
 Storage of Messages
 Reply/Forward option MTN

Voice SMS Voice SMS

Platform Platform

Divox International Inc.

 List of Services
 Mobile Wallet
 Multi IMSI
 Money Cards
 Facebook Integration platform

Divox International Inc.

 Thank You !!

Source of Information – Web search.

By - Ratan Agarwal
Divox International Inc.