Mail writing ( Case study).

1.

Subject:- Looking for Acquisition- Private Bank

Hi Margaret Bargom,

Happy to hear that your recent acquisition of xyz is successful.

I’m Raja from Tracxn. We offer a platform where we provide the detailed reports over the
performance of the start-ups of your competitors.

As you are looking for acquisition with start-ups to standout from the competitors in the market.

We Tracxn, provide the relevant data of the competitors which evaluates your deals that matches
your requirements and fulfill the business need.

If you’re interested in getting more details about our offerings, I’d appreciate your response and be
happy to serve you with a quick tour of our tracxn platform.

Eagerly looking forward for your response.

Regards,

Raja.

Thought process behind the mail.

 Firstly the subject, i.e; the private bank is looking for acquisition opportunities to make
competitive edge.
 Starting the mail with a positive impact which is they tied up with xyz co. And it’sbeen hit
strategy.
 The problem , that is they need competitors data to standout from the competitors and take
wise investment decisions.
 And then about our offerings that provide solution to their problem in which tracxn provides the
relevant data that matches requirements.
 Offering them a freebie tour of tracxn platform and know the response.
 If the response is positive then arrange a meeting for giving a demo .
 We write the following mail, when we have no response for the first one.

2.

Subject:- looking for acquisitions- Private Bank

Hi Margaret Bargom,

I’m writing this mail to follow up on our last conversation about our offerings. Let me know if you
find our offerings helpful and useful for your business requirements. If you would like to opt for our
offerings, kindly respond to this mail so that we can proceed further. Or else if you’d like to have a call
to list out our offerings then we pleased to serve you. Aslo we can provide you a trail version of our
offerings if you allow me to do so.

Eagerly looking forward to hear a positive response from you.

Regards,

Raja.

Thought process behind the mail:-

 Firstly, as we didn’t get any response from the client , we need to write them again
 Asking the client to have a look at our offerings in our platform
 Well if they like our offerings, we can proceed further with paid subscription details.
 Otherwise asking the reason for not accepting our proposal and follow-up the mail to ask them
contact if they need it in future.
 Asking them if they need a clear picture about our offerings through a phone call and the closing
the mail.
 3.

Hi Margaret Bargom,

Sorry to hear this from you . But as discussed above , I’m attaching a quick tour of our
offerings. Please have a look of attachment and let me know your response. It’s good to hear
that you clear the deals without the help of any tool but the offerings of traxcn are worth taking
because it provides the relevant data matching your requirements which can enhance your
business value and opportunities.
If you find them useful and helpful, then please don’t hesitate to contact us . We are always
ready to serve you at our best .
Looking forward for your response.

Regards,
Raja

Thought process behind the mail:-

 As the Client is not interested in our offerings, we should make them convinced with our deal
and offers.
 Because when they go through the attachment of our offerings, their decision might change.
 If they find the offerings of our platform useful then they will contact us for sure.
 Even after viewing the attachment they respond negatively, the we should close the
conversation with them .
 Closing the conversation for temporarily and giving them a chance to contact us in future if they
require.