What is Lovebirds?

• Lovebirds run independently and collaboratively by Gursi Singh and Amrita Khanna. Lovebirds
• Transparent and accountable in their process, the clothes are made with clean Lenin, elegant form
with a feline sensibility.
• They take inspirations more inspiration from architecture, graphics design, vintage fashion and l
• Brand’s approach is always qualitative rather than quantitative which keeps their garment releva
• Based in India, working with craft clusters across India, using numerous handicraft fabrics . Scre
 History
• Love birds was born out of the love story between Amrita Khanna and Gursi Singh.
• Amrita Khanna studied fashion design in pearl academy and in London college of fashion design
• Gursi singh was an artist specialising in graphic and spatial design.
• Amrita and Gursi combined their fashion and graphic design background to launch their label lo
• Lovebirds made its hugely success in 2016 and has been a permanent fixture across all the stores
 Products
• The clothes are free of fetters. The pants fall easy without hugging a particular part of a body, the
• Simple, straight and balanced line.
• No layers at all extremely minimal.
• They get inpiration from raw foods
• Pastel shades.
 Sustainable Strategies
• They use ‘katran’ waste generated during the cutting stage to make cross-body bags, mask and
• If a piece has been damaged we can send it to their studios they try to fix it.
• Their 100% biodegradable and compostable packaging which is made out of potato starch tha
time.
 Locations
• Love birds has 20 retail point across India.
• Abroad, the market includes the middle east, Italy, a few retailers in eastern Europe and boutique