SMASH’B

Business Proposal
Prepared by:
Kyle Russ T. de Jesus
A. INTRODUCTION/COMPANY BACKGROUND
 Smash’B is a business that offers food and beverages as their services that will start in
Mamburao, Occidental Mindoro. The owner, Kyle de Jesus has an experience when it comes
into this field of business since he’s a son of the owner of Maru’s Food Lounge that is well
known in their town. At the age of 17 years old, he’s already exploring the world of stock
market. This experience gave him an idea about starting a business.

The goal of Smash’B is to serve everyone the best snacks and meals on a very
affordable price. It aims to give people the best service that everyone deserves. Smash’B will
be located in the same town.
B. VISION STATEMENTS
To serve and promote the right of every customers to quality, affordable and best
tasting burgers where:

Customers are surrounded in an ambient, safe, and motivating environment.

Employees do their jobs constantly in order to serve and preserve an effective and efficient
service for everyone.
C. SERVICES TO BE OFFERED
Smash’B will be serving food and beverages for everyone to consume. Most of the
items in the menu are focused on smashed burgers and milkshakes. The following are
examples
of items that will be served by Smash’B:

Burgers:

CLASSIC SMASHED

Php89.00

DOUBLE SMASHED

Php129.00
MONSTER SMASHED

Php199.00

BREAKFAST SMASHED

Php109.00

Milkshakes:
CHOCO-BUTTERSCOTCH OVERLOAD

Php149.00
EMERALD MINT MILKSHAKE

Php139.00

HOT FUDGE SMORES

Php149.00

OREO NUTELLA OVERLOAD

Php149.00

D. TARGET MARKET
 Smash’B’s target market/customers are everyone in the locality. But to be specific, it
 will be focusing on afterwork cravers such as office workers, students and etc.
 In general, Smash’B is a food stop that is suitable for everyone.

E. PROPOSED LOCATION
 Since Smash’B is targeting the said market, the business’ location will be at the empty
lot near the Mamburao Municipal Office.
F. LONG-TERM OBJECTIVES
 To have a large business is one of the best things that could happen to everyone. For
long term goals, first, Smash’B aims to be one of the best food stop in Mamburao,
Occidental Mindoro in order for it to have a good reputation.
 With the business growing, Smash’B will start branching out the business through
franchising to have a continuous growth of reputation around the country.
G. ESTIMATED CAPITAL REQUIREMENTS

Tables 10pcs 20,000php

25,000php
Chairs 40pcs

Machines
3
:Blender
3
:Grill 120,000php
2
:Cash Register
2
:Refrigerator
1
:Microwave

Utensils
:Plates -
:Spoons -
20,000php
:Forks -
:Knives -
:Packaging

Ingredients -
45,000php
 Advertisements
:Radio Ad
- 15,000php
:Tarpaulins
:Social Media Ad

H. SOURCES OF THE CAPITAL

 Personal Investment - 70%
 Bank Loan - 30%
I. FORM OF BUSINESS ORGANIZATION
 Since the business is fully controlled and managed by Kyle de Jesus, its form of
business organization is Sole Proprietorship

J. ADVERTISING
 In terms of advertising, Smash’B allocated a budget in a total of 15,000php for Radio
advertisement and tarpaulins. Smash’B is also entering social media advertising.
K. TECHNICAL REQUIREMENTS
Our form of business is a partnership between two friends. Now we will be hiring
employees that would be a help to us in maintaining this business.
The people that we will be hiring should have the general qualifications:
 They must be a college graduate.
 They must have a good moral character.
 They must carry out responsibility and consistency.
 They must be 18+ years old.

The people that we will be hiring are as follows:

 Assistant Manager
 Waiters and Waitresses
 Cashiers
 Janitors
 Kitchen Staff

The workers will have their different salaries:

 The Assistant Manager = 12,000Php
 Waiters and Waitresses = 8,000Php
 Cashiers = 7,000Php
 Janitors = 5,000Php
 Kitchen Staff = 10,000Php